Intuit Inc.
Sr. Marketing Analyst, Talent Acquisition
Intuit Inc., Mountain View, California, us, 94039
Intuit is looking for a Senior Marketing Analyst to join our Talent Acquisition Team. As a Senior Marketing Analyst, you will support our Talent Marketing team to elevate our marketing strategies through data-driven insights and marketing analytics. Do you have a talent for taking complex data and turning it into decision making support and recommendations? Do you create reliable reporting solutions and have you had success in using data to influence business outcomes? If so, we'd love to have you join our team!Responsibilities
Design, analysis, and interpretation of projects from data requirement gathering to data processing, prototyping, modeling, and recommendationsCollect, analyze, and interpret complex data sets from various sources to derive insights and identify trendsIdentify opportunities for improvement and streamline processes through automation and leveraging technologyCommunicate project status, progress, risks and updates to stakeholders and senior leadership.Support the preparation of reports, presentations, and recommendations to support marketing insights socializationConstruct, manage, and communicate detailed reports and visualizations to provide insights and demonstrate marketing impact and investment (guidance on what durable metrics are important to measure performance)Use data models and logic created by Marketing Data Scientist/Architect to build and maintain marketing funnelsOffer decision making support and recommendations to talent marketing team, based on data driven analysisSupport complex ad-hoc projects and initiatives as required, demonstrating flexibility and adaptability: Specific channel reporting e.g., email (acquisition, nurture, in-funnel), events based on requirement provided5+ years related work experience in the marketing analytics spaceBachelor’s or Master’s degree (in a quantitative field preferred) or equivalent work experienceAdvanced proficiency in SQL, Testing, and Data Visualization Tools (Tableau/Qlik)Experience with enterprise marketing automation platforms and relationship marketingStrong understanding of marketing channels, including email, paid social, SEM, SEO, direct mail, events, etc.Experienced in ETL, integrating data from various sources (Data Lake, third party data, CRM, etc)Experienced in web analytics (Adobe Analytics, Google Analytics) a plusStrong problem-solving skills, ability to structure problems into an analytics plan, execute and provide final solution and insightExperience with synthesizing large scale data sets to generate insights and recommendationsTrack record of using data and insights to drive change and implement new initiativesStrong communication skills, ability to clearly articulate insights to a wide range of audiences (technical & non-technical)Strong program management and organization skills and ability to manage multiple projects and work with multiple business partners.Intellectual curiosity, flexibility, and high attention to detailThrives in a fast-paced work environment, prioritizing and executing on the most critical projects
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Design, analysis, and interpretation of projects from data requirement gathering to data processing, prototyping, modeling, and recommendationsCollect, analyze, and interpret complex data sets from various sources to derive insights and identify trendsIdentify opportunities for improvement and streamline processes through automation and leveraging technologyCommunicate project status, progress, risks and updates to stakeholders and senior leadership.Support the preparation of reports, presentations, and recommendations to support marketing insights socializationConstruct, manage, and communicate detailed reports and visualizations to provide insights and demonstrate marketing impact and investment (guidance on what durable metrics are important to measure performance)Use data models and logic created by Marketing Data Scientist/Architect to build and maintain marketing funnelsOffer decision making support and recommendations to talent marketing team, based on data driven analysisSupport complex ad-hoc projects and initiatives as required, demonstrating flexibility and adaptability: Specific channel reporting e.g., email (acquisition, nurture, in-funnel), events based on requirement provided5+ years related work experience in the marketing analytics spaceBachelor’s or Master’s degree (in a quantitative field preferred) or equivalent work experienceAdvanced proficiency in SQL, Testing, and Data Visualization Tools (Tableau/Qlik)Experience with enterprise marketing automation platforms and relationship marketingStrong understanding of marketing channels, including email, paid social, SEM, SEO, direct mail, events, etc.Experienced in ETL, integrating data from various sources (Data Lake, third party data, CRM, etc)Experienced in web analytics (Adobe Analytics, Google Analytics) a plusStrong problem-solving skills, ability to structure problems into an analytics plan, execute and provide final solution and insightExperience with synthesizing large scale data sets to generate insights and recommendationsTrack record of using data and insights to drive change and implement new initiativesStrong communication skills, ability to clearly articulate insights to a wide range of audiences (technical & non-technical)Strong program management and organization skills and ability to manage multiple projects and work with multiple business partners.Intellectual curiosity, flexibility, and high attention to detailThrives in a fast-paced work environment, prioritizing and executing on the most critical projects
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