Interlochen Center for the Arts
Marketing Manager, Live Events and Hospitality
Interlochen Center for the Arts, Interlochen, Michigan, United States, 49643
A global destination for artists and arts enthusiasts, Interlochen Center for the Arts nurtures creativity through five dynamic platforms: Interlochen Arts Camp, the renowned summer arts program; Interlochen Arts Academy, the nation's premier fine arts boarding high school; Interlochen Presents, a producer of more than 600 annual performances by internationally celebrated guest artists, Interlochen students, and faculty; Interlochen Public Radio, two listener-supported, 24-hour public radio stations (classical music and news); and Interlochen College of Creative Arts, a convener for lifelong learning in the arts.
Position Summary:
The Marketing Manager, Live Events and Hospitality oversees marketing strategy and execution for our live performances at Interlochen as well as our on-campus lodging initiatives. Reporting to the Director of Marketing, this position coordinates closely with members of our Presents and Hospitality teams to create multi-channel marketing campaigns with a focus on developing new audiences, engaging patrons, managing key partners, and driving revenue growth for two successful Interlochen revenue streams. This position works some evening and weekend hours for event support and coverage as needed.
Essential Duties and Responsibilities:
Develop and oversee the execution of a strategic season marketing plan for Interlochen Arts Festival and Arts Academy performances
Develop strategy, book placements, and verify runs for multi-media advertising plansManage digital advertising campaigns across paid search and social media networksWrite and edit effective copy for a variety of marketing materials; including but not limited to website, ad creative, email marketing, landing pages, and brochuresDevelop and test strategies to connect with new audiences -- new movers, young professionals, etc. - and lead audience development efforts for key areas of programming such as classical musicWork with a team of senior leaders at Interlochen to help vet potential artists for our summer season
Serve as Interlochen's marketing contact for artist management and tour marketing teams
Develop event-specific marketing plansConfirm announcement and on sale timelinesManage additional promotional plans and press opportunities including photo/media releases
Manage relationships with regional media and tourism partners on behalf of Interlochen
Partner with local and regional media organizations to secure media sponsor/ trade agreements
Partner with regional media to broaden awareness of major institutional events to deepen relationships with the region
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Position Summary:
The Marketing Manager, Live Events and Hospitality oversees marketing strategy and execution for our live performances at Interlochen as well as our on-campus lodging initiatives. Reporting to the Director of Marketing, this position coordinates closely with members of our Presents and Hospitality teams to create multi-channel marketing campaigns with a focus on developing new audiences, engaging patrons, managing key partners, and driving revenue growth for two successful Interlochen revenue streams. This position works some evening and weekend hours for event support and coverage as needed.
Essential Duties and Responsibilities:
Develop and oversee the execution of a strategic season marketing plan for Interlochen Arts Festival and Arts Academy performances
Develop strategy, book placements, and verify runs for multi-media advertising plansManage digital advertising campaigns across paid search and social media networksWrite and edit effective copy for a variety of marketing materials; including but not limited to website, ad creative, email marketing, landing pages, and brochuresDevelop and test strategies to connect with new audiences -- new movers, young professionals, etc. - and lead audience development efforts for key areas of programming such as classical musicWork with a team of senior leaders at Interlochen to help vet potential artists for our summer season
Serve as Interlochen's marketing contact for artist management and tour marketing teams
Develop event-specific marketing plansConfirm announcement and on sale timelinesManage additional promotional plans and press opportunities including photo/media releases
Manage relationships with regional media and tourism partners on behalf of Interlochen
Partner with local and regional media organizations to secure media sponsor/ trade agreements
Partner with regional media to broaden awareness of major institutional events to deepen relationships with the region
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