EY
Tech Marketing Leader, Assistant Director
EY, Concord, New Hampshire, us, 03301
EY Tech Marketing Leader, Assistant Director
Location:
Concord, New Hampshire
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.EY focuses on high ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture, and technology to become the best version of you. Join us and build an exceptional experience for yourself, and a better working world for all.The opportunity Employing a digital-first mindset, you’ll have the opportunity to develop and set the direction for the Tech buyer marketing programs aligned to the Consulting practice’s strategic goals and revenue plan. Working closely with content partners, you’ll develop insights that challenge thinking with greater focus on business implications, driving lead-gen activity and maximizing impact. You’ll work agilely with enabling teams to codevelop and coordinate go-to-market programs aligned around key audience issues and themes and leverage clear, data-based metrics to optimize audience reach.Your key responsibilities In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture email campaigns, content syndication, branding/content for EY-hosted and third-party events, among other channels, to drive demand and measurable impact for the Tech buyer audiences.Lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs for Tech buyers.Ensure campaigns are being developed aligned to business goals for key buyer personas.Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel.Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows.Work collaboratively with content strategy team to develop high impact assets and optimize SEO/SEM, ABM, social and PPC strategies.Collaborate with other service lines and sectors across the Americas to build integrated campaigns.Measure, analyze and report campaign performance.Oversee one or more direct reports including project management and reporting.Proactively engage appropriate BMC specialty groups to help complete program deliverables.Adhere to EY independence, procurement, branding, invoicing policies and guidelines.Skills and attributes for success
Adept at creating strategic, targeted and impactful go-to-market initiatives to commercialize services and solutions.Proven track record of accomplishments in multichannel marketing.Ability to project manage complex programs and drive relationship building efforts at all levels.Manage relationships with external agencies, effectively articulating business needs and KPIs.Demonstrated knowledge of digital marketing platforms (e.g., Marketo, Eloqua, Google Analytics/Ads) to target buyers, benchmark campaigns and track ROI.Ability to work autonomously in a virtual work environment, while leading a geographically dispersed team.What we look for in a candidate
Minimum of 10+ years of experience in marketing; experience marketing to CIO and tech buyers is preferred.Bachelor’s degree in Business, Marketing or related field, MBA desired.Strong business acumen, critical thinking and analytical skills.Excellent written and verbal communication skills.Excellent project management skills, team building and interpersonal communication skills.Must be able to articulate complex subject matter in a straightforward, concise manner.What we offer We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The salary range for this job in most geographic locations in the US is $98,100 to $178,100. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography.Continuous learning:
You’ll develop the mindset and skills to navigate whatever comes next.Success as defined by you:
We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.Diverse and inclusive culture:
You’ll be embraced for who you are and empowered to use your voice to help others find theirs.If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
#J-18808-Ljbffr
Location:
Concord, New Hampshire
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.EY focuses on high ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture, and technology to become the best version of you. Join us and build an exceptional experience for yourself, and a better working world for all.The opportunity Employing a digital-first mindset, you’ll have the opportunity to develop and set the direction for the Tech buyer marketing programs aligned to the Consulting practice’s strategic goals and revenue plan. Working closely with content partners, you’ll develop insights that challenge thinking with greater focus on business implications, driving lead-gen activity and maximizing impact. You’ll work agilely with enabling teams to codevelop and coordinate go-to-market programs aligned around key audience issues and themes and leverage clear, data-based metrics to optimize audience reach.Your key responsibilities In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture email campaigns, content syndication, branding/content for EY-hosted and third-party events, among other channels, to drive demand and measurable impact for the Tech buyer audiences.Lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs for Tech buyers.Ensure campaigns are being developed aligned to business goals for key buyer personas.Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel.Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows.Work collaboratively with content strategy team to develop high impact assets and optimize SEO/SEM, ABM, social and PPC strategies.Collaborate with other service lines and sectors across the Americas to build integrated campaigns.Measure, analyze and report campaign performance.Oversee one or more direct reports including project management and reporting.Proactively engage appropriate BMC specialty groups to help complete program deliverables.Adhere to EY independence, procurement, branding, invoicing policies and guidelines.Skills and attributes for success
Adept at creating strategic, targeted and impactful go-to-market initiatives to commercialize services and solutions.Proven track record of accomplishments in multichannel marketing.Ability to project manage complex programs and drive relationship building efforts at all levels.Manage relationships with external agencies, effectively articulating business needs and KPIs.Demonstrated knowledge of digital marketing platforms (e.g., Marketo, Eloqua, Google Analytics/Ads) to target buyers, benchmark campaigns and track ROI.Ability to work autonomously in a virtual work environment, while leading a geographically dispersed team.What we look for in a candidate
Minimum of 10+ years of experience in marketing; experience marketing to CIO and tech buyers is preferred.Bachelor’s degree in Business, Marketing or related field, MBA desired.Strong business acumen, critical thinking and analytical skills.Excellent written and verbal communication skills.Excellent project management skills, team building and interpersonal communication skills.Must be able to articulate complex subject matter in a straightforward, concise manner.What we offer We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The salary range for this job in most geographic locations in the US is $98,100 to $178,100. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography.Continuous learning:
You’ll develop the mindset and skills to navigate whatever comes next.Success as defined by you:
We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.Diverse and inclusive culture:
You’ll be embraced for who you are and empowered to use your voice to help others find theirs.If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
#J-18808-Ljbffr