Treasured Pets Foundation Inc
Digital Marketing Manager
Treasured Pets Foundation Inc, Dunedin, Florida, us, 34697
Treasured Pets Foundation (TPF) is a registered 501(c)(3) tax-exempt organization incorporated in Florida. We are located in the St. Petersburg - Clearwater, FL area. The organization was formed in 2021 for the sole purpose of disrupting and combatting Economic Euthanasia. We are dedicated to empowering pet and companion animal parents with the knowledge and resources needed to enhance and extend the lives of their beloved canine and feline companions. While we’ve made outstanding progress since 2021, Treasured Pets still has scores of work to do. The problem of Economic Euthanasia is enormous, and the solution complex — requiring considerable funds and abundant human resources. We need your support to expedite the release of our innovative programs intended to disrupt and alleviate Economic Euthanasia. Please help us fulfill our mission and realize our vision by donating the time you feel comfortable contributing. The Digital Marketing & PR Manager role is vital to our organization's mission and success. Accordingly, the position will convert from an unpaid volunteer role to a paid career when the company is solvent.Title:
Digital Marketing & PR ManagerPay:
Unpaid position that will convert to a paid salary of $49,000–$54,000Time Commitment:
5+ hours per week with a min. commitment of six-monthsShift and Schedule:
You decide, Monday – Friday, Weekends as neededLocation:
Remote/Work-from-HomeReports to:
Volunteer Coordinator, President, COO, DirectorsDepartment or Team:
CommunicationsDescription:
We are looking for a passionate Digital Marketing & PR Manager who is self-driven to own the project execution and analysis that helps drive a best-in-class digital marketing program. As the first Digital Marketing & PR Manager at Treasured Pets, this is an incredible opportunity to make a huge impact and drive new and repeat donors that facilitate the launch of programs and take them to the next level. You will also be key in communicating our mission, vision, and values to our target audience, journalists, animal advocates, and other essential communicators and communication platforms. The ideal candidate possesses strong writing skills, is an effective communicator, embraces teamwork, and loves animals.Digital Marketing & PR Manager Position Summary:
As a digital marketing and PR manager at Treasured Pets, you will be responsible for communicating key messages and promoting a positive image of the company. Day-to-day duties may include writing press releases, liaising with local and national press, and coordinating messaging on our website, social media, newsletters, email, and print media.Duties and Responsibilities:Planning and executing PR campaigns and strategiesMonitoring the public and media's opinions and perceptions of the organizationWriting and editing press releases, leaflets, brochures, speeches, newsletters, websites and social media contentUtilizing all forms of media, including national, regional, and trade press, to build, maintain, and manage the portrayal of the companyActing as a spokesperson for the company’s brandTraining employees on how to handle media inquiries and press interviewsDeveloping good working relationships with the media and liaising with the press on potential news storiesWorking with Social Media and Fundraising managers on select social media postsDevising and coordinating photo opportunitiesMonitoring publicity and press coverageCoordinating and collaborating with the social media and fundraising departments on paid and unpaid advertising.Required Skills and AbilitiesExcellent communicator, storyteller, problem solver, and creative and strategic thinker, able to keep track of many moving parts with competing deadlines.A team player and people person who builds strong relationships and has the skills to resolve conflict while still maintaining important and effective relationships.Proven ability to turn ideas into actionable and measurable plans.Ability to give and receive feedback well.Track record of working effectively across multiple differences (race, gender, age, language, orientation, urban/rural, etc.).Care deeply about animals, more specifically dogs and cats.Prolonged periods sitting at a desk and working on a computer.Education, Qualifications, & ExperienceBachelor's in marketing, communications, business administration, or a related field3–5 years of digital marketing experience (with SEO preferred)Demonstrated excellence in project managementExcellent written and verbal communication skillsExperience with digital & marketing analyticsExperience with successful utilization of social media networking toolsDemonstrable experience leading and managing SEO/SEM, marketing databases (e.g., Salesforce), email promotions, and social media marketingHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivateExperience in optimizing landing pages and user funnelsExperience in setting up and optimizing Google AdWords campaignsAn eye for design and experience with layout (preferred)Experience in the nonprofit sector (Preferred)An understanding of the donor journey and cycle (Preferred)
Digital Marketing & PR ManagerPay:
Unpaid position that will convert to a paid salary of $49,000–$54,000Time Commitment:
5+ hours per week with a min. commitment of six-monthsShift and Schedule:
You decide, Monday – Friday, Weekends as neededLocation:
Remote/Work-from-HomeReports to:
Volunteer Coordinator, President, COO, DirectorsDepartment or Team:
CommunicationsDescription:
We are looking for a passionate Digital Marketing & PR Manager who is self-driven to own the project execution and analysis that helps drive a best-in-class digital marketing program. As the first Digital Marketing & PR Manager at Treasured Pets, this is an incredible opportunity to make a huge impact and drive new and repeat donors that facilitate the launch of programs and take them to the next level. You will also be key in communicating our mission, vision, and values to our target audience, journalists, animal advocates, and other essential communicators and communication platforms. The ideal candidate possesses strong writing skills, is an effective communicator, embraces teamwork, and loves animals.Digital Marketing & PR Manager Position Summary:
As a digital marketing and PR manager at Treasured Pets, you will be responsible for communicating key messages and promoting a positive image of the company. Day-to-day duties may include writing press releases, liaising with local and national press, and coordinating messaging on our website, social media, newsletters, email, and print media.Duties and Responsibilities:Planning and executing PR campaigns and strategiesMonitoring the public and media's opinions and perceptions of the organizationWriting and editing press releases, leaflets, brochures, speeches, newsletters, websites and social media contentUtilizing all forms of media, including national, regional, and trade press, to build, maintain, and manage the portrayal of the companyActing as a spokesperson for the company’s brandTraining employees on how to handle media inquiries and press interviewsDeveloping good working relationships with the media and liaising with the press on potential news storiesWorking with Social Media and Fundraising managers on select social media postsDevising and coordinating photo opportunitiesMonitoring publicity and press coverageCoordinating and collaborating with the social media and fundraising departments on paid and unpaid advertising.Required Skills and AbilitiesExcellent communicator, storyteller, problem solver, and creative and strategic thinker, able to keep track of many moving parts with competing deadlines.A team player and people person who builds strong relationships and has the skills to resolve conflict while still maintaining important and effective relationships.Proven ability to turn ideas into actionable and measurable plans.Ability to give and receive feedback well.Track record of working effectively across multiple differences (race, gender, age, language, orientation, urban/rural, etc.).Care deeply about animals, more specifically dogs and cats.Prolonged periods sitting at a desk and working on a computer.Education, Qualifications, & ExperienceBachelor's in marketing, communications, business administration, or a related field3–5 years of digital marketing experience (with SEO preferred)Demonstrated excellence in project managementExcellent written and verbal communication skillsExperience with digital & marketing analyticsExperience with successful utilization of social media networking toolsDemonstrable experience leading and managing SEO/SEM, marketing databases (e.g., Salesforce), email promotions, and social media marketingHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivateExperience in optimizing landing pages and user funnelsExperience in setting up and optimizing Google AdWords campaignsAn eye for design and experience with layout (preferred)Experience in the nonprofit sector (Preferred)An understanding of the donor journey and cycle (Preferred)