Go-to-Market Marketing Analyst, Experimentation

- Insight Global is looking for a Marketing Analyst to sit onsite at one of our largest retail clients in the PNW. This person must be curious about experimentation to help deliver the global testing strategy across our local markets. They will sit on a Go-to-Market team, and the team exists to connect dots and accelerate outcomes across verticals. The team is untethered to a specific function because they are accountable for driving (short-term and long-term) revenue across the organization by assembling the right mix of people, process, and technology.-The candidate will have experience driving a/b testing and experimentation, ideally with the Adobe stack. To be successful, you must be open to being a builder, translator, and trusted thought leader.-You will be a core contributor of Go-to-Market team, driving outcomes for our client's Digital Marketing Transformation. You will work with the cross-functional team across Consumer Direct Marketing, Membership, Digital Products, and more. You will also interact with external partners to maximize the value of our marketing resources.WHAT YOU WILL WORK ON-You will orchestrate the successful execution of defined experimentation plans across Geo-based operating teams.-You will be responsible for elevating experimentation at our client, including collaborating to design new operational processes, training programs, and operational-support mechanisms for marketers and internal operators.-You will be a subject-matter expert on operating experiments across digital products, identifying the needs of uand translating those requirements into business models and solutions that can be developed by our client's product and engineering teams to supercharge our marketers.-This role is hands-on with the product, the engineers, and the marketing operators to make sure that there is extreme focus on the key problems to solve and coordination in solutions that are built.-You are expected to jump in to set up segments, test activities, and more to kickstart the work or to help where needed.-You will organize segments, insights, and other components of the business in a way that's consumable by the operating teams with you team working side by side in the geographical POD set up.-You can artfully balance revenue-based goals with consumer-experience objectives.-You will rally teams around common frameworks, standardized segmentation and core customer journeys, and training with expertise and examples from other industries for inspiration.We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ . Required Skills & Experience-2+ Years experience with a focus on a/b testing, multi variate testing, segmentation, and/or personalization-Strong digital program and project management background ideally within the CRM and marketing technology space.-Strong Marketing Technology and CRM executional competence at scale ideally with the Adobe suite of solution.-Passion and drive to teach operators how to use new tools and capabilities to both perform their tasks today as well as transform ways of working internally and experiment with new ways to reach, serve, and retain members at scale in the future.-Ability to operate and set up strong structure, process, and rubrics cross functionally and at scale for sound program and project management-Change management and transformation experience at scale-Deep curiosity for the consumer, the changing marketing and industry landscape, a passion for leading teams and driving transformation! Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.