Walmart
Senior Manager, Product Marketing - Ad Measurement and Search
Walmart, California, Missouri, United States, 65018
Position Summary:
Check out the role overview below If you are confident you have got the right skills and experience, apply today.What you'll do:As the product marketing lead within the data & measurement team, you will be the leading SME for the growing portfolio of advertising products and solutions by transforming our capabilities into key product value and benefits. You will develop market and product strategies, create product positioning and messaging, define and execute GTM strategies, and enable revenue-bearing teams, while partnering with various internal and external stakeholders throughout Walmart. You will play a pivotal role in driving market success and adoption of your products.The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that solve market needs and have a demonstrated track record of launching category-defining solutions. Experience working on measurement, analytics & insights SaaS products and an understanding of the AdTech ecosystem is preferred.This position reports into the Director of Product Marketing, Data & Measurement. This role can be based either in our Hoboken, NJ or San Bruno, CA office.Partner and collaborate with product management to align with our customer needs are transformed into product features and benefits and launched effectively with our sales team.Work tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, story narratives and sales enablement materials for new product releases and enhancements focused on product adoption and revenue growth.Develop product positioning and messaging that articulate Walmart Connect’s value proposition in various marketing and sales assets including case studies, pitch decks, and other customer collateral.Identify market opportunities; build data-driven product marketing strategy, and develop a business case working closely with product teams and sales.Be the advocate and voice of the customer by leveraging primary and secondary intelligence and research to get an in-depth understanding of our customer segments and markets and sharing with internal teams.Partner with product stakeholders to develop MRDs and PRDs to define product priorities and requirements.Manage planning and execution of various new product programs launches at various life cycles including alphas, betas and general availability stages.Lead sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education.Provide thought leadership on market and competitive trends.Track, support and measure against company and product level OKRs and target goals.About you:Experienced SaaS product marketing professional with 5 to 8+ years B2B experience with demonstrated work in developing compelling product value propositions, positionings and GTM strategies and tactics that drive revenue impact.Expertise preferred in the adtech, martech and related technology ecosystem including digital media, SaaS and agencies.Solid understanding of digital measurement, campaign and audience insights & analytics advertising tools leveraged by advertisers and brands.Solid understanding of data management (1st party and 3rd party data), identity graphs and resolution, and privacy & compliance regulations (e.g. CCPA, GDRP, etc.) leveraged by advertisers and brands.Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams.Embrace working in a fast paced continually evolving environment.Exceptional communication skills in both writing and presentation.Analytical and data-driven.Structured and a strategic thinker.Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles.Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook).#walmartconnect #productmarketingmanager #productmarketing #adtech #sponsoredsearch #paidsearch #performancemarketing#LI-JP8At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart.Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00-$216,000.00.San Bruno, California US-08848: The annual salary range for this position is $117,000.00-$234,000.00.Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock.Minimum Qualifications:Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.Preferred Qualifications:Masters: Business AdministrationPrimary Location:850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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Check out the role overview below If you are confident you have got the right skills and experience, apply today.What you'll do:As the product marketing lead within the data & measurement team, you will be the leading SME for the growing portfolio of advertising products and solutions by transforming our capabilities into key product value and benefits. You will develop market and product strategies, create product positioning and messaging, define and execute GTM strategies, and enable revenue-bearing teams, while partnering with various internal and external stakeholders throughout Walmart. You will play a pivotal role in driving market success and adoption of your products.The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that solve market needs and have a demonstrated track record of launching category-defining solutions. Experience working on measurement, analytics & insights SaaS products and an understanding of the AdTech ecosystem is preferred.This position reports into the Director of Product Marketing, Data & Measurement. This role can be based either in our Hoboken, NJ or San Bruno, CA office.Partner and collaborate with product management to align with our customer needs are transformed into product features and benefits and launched effectively with our sales team.Work tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, story narratives and sales enablement materials for new product releases and enhancements focused on product adoption and revenue growth.Develop product positioning and messaging that articulate Walmart Connect’s value proposition in various marketing and sales assets including case studies, pitch decks, and other customer collateral.Identify market opportunities; build data-driven product marketing strategy, and develop a business case working closely with product teams and sales.Be the advocate and voice of the customer by leveraging primary and secondary intelligence and research to get an in-depth understanding of our customer segments and markets and sharing with internal teams.Partner with product stakeholders to develop MRDs and PRDs to define product priorities and requirements.Manage planning and execution of various new product programs launches at various life cycles including alphas, betas and general availability stages.Lead sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education.Provide thought leadership on market and competitive trends.Track, support and measure against company and product level OKRs and target goals.About you:Experienced SaaS product marketing professional with 5 to 8+ years B2B experience with demonstrated work in developing compelling product value propositions, positionings and GTM strategies and tactics that drive revenue impact.Expertise preferred in the adtech, martech and related technology ecosystem including digital media, SaaS and agencies.Solid understanding of digital measurement, campaign and audience insights & analytics advertising tools leveraged by advertisers and brands.Solid understanding of data management (1st party and 3rd party data), identity graphs and resolution, and privacy & compliance regulations (e.g. CCPA, GDRP, etc.) leveraged by advertisers and brands.Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams.Embrace working in a fast paced continually evolving environment.Exceptional communication skills in both writing and presentation.Analytical and data-driven.Structured and a strategic thinker.Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles.Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook).#walmartconnect #productmarketingmanager #productmarketing #adtech #sponsoredsearch #paidsearch #performancemarketing#LI-JP8At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart.Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00-$216,000.00.San Bruno, California US-08848: The annual salary range for this position is $117,000.00-$234,000.00.Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock.Minimum Qualifications:Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.Preferred Qualifications:Masters: Business AdministrationPrimary Location:850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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