Baked by Melissa
Senior Director, Performance Marketing
Baked by Melissa, New York, New York, us, 10261
The Senior Director, Performance Marketing will be a key leader on the Growth team with responsibility for customer acquisition and retention efforts across all business units. They will lead a team of marketing professionals, collaborate closely with other departments, and leverage data-driven insights to optimize marketing campaigns across various channels.
Department:
Marketing
Location:
Corporate Office; New York, New York
Reports To:
Chief Growth Officer
Direct Reports:
Retention Marketing Associate Manager, Influencer Marketing Associate, Digital Marketing Specialist
What You'll do
Develop and implement a comprehensive performance marketing strategy focused on paid media, influencer marketing, SEO, and CRM/loyalty to drive customer acquisition, engagement, and retention.Review current channel mix and optimize for growth and efficiency, while testing into new channels to diversify and scale.Develop and manage the omnichannel CRM & Promotions calendar and work with cross-functional teams to refine and optimize based on customer insight, business needs, competition and analytics.Create and refine actionable audience targets and set measurable customer KPIs.Develop, forecast, and execute test plans to drive incremental revenue and build CRM playbook based on learnings.Establish rigorous A/B testing protocol to experiment, analyze, and deliver insights into all performance marketing initiatives.Create and implement influencer marketing strategies that ladder up to KPIs across the purchase funnel.Recruit, lead, mentor, and manage a team of marketing professionals to achieve marketing goals and KPIs.Leverage data and MarTech solutions to effectively measure channel performance and optimize to deliver target investment returns.Stay current with the latest trends and best practices in digital and performance marketing.Present marketing performance reports to the executive team and provide actionable recommendations.What We’re Looking For
Excitement and energy to work hard in a fast-paced, dynamic environment.Proven track record leading paid acquisition campaigns and CRM strategies to grow D2C businesses.Experience managing and driving results through Influencers, affiliate, and SEO efforts.Excellent communication, project management, and cross-functional collaboration skills.Analytical thinker who can derive actionable insights and build corresponding plans.Up to speed with growth techniques and best practices across all platforms.Inspiring leader with an ability to mobilize, supervise, and motivate diverse internal teams.Excitement and energy to work hard in a fast-paced, dynamic environment.A drive to deliver excellent customer experience.Qualifications
Bachelor's degree in marketing, business or a related field.12+ years of performance marketing experience including expertise across digital and offline channels for a DTC business.
Department:
Marketing
Location:
Corporate Office; New York, New York
Reports To:
Chief Growth Officer
Direct Reports:
Retention Marketing Associate Manager, Influencer Marketing Associate, Digital Marketing Specialist
What You'll do
Develop and implement a comprehensive performance marketing strategy focused on paid media, influencer marketing, SEO, and CRM/loyalty to drive customer acquisition, engagement, and retention.Review current channel mix and optimize for growth and efficiency, while testing into new channels to diversify and scale.Develop and manage the omnichannel CRM & Promotions calendar and work with cross-functional teams to refine and optimize based on customer insight, business needs, competition and analytics.Create and refine actionable audience targets and set measurable customer KPIs.Develop, forecast, and execute test plans to drive incremental revenue and build CRM playbook based on learnings.Establish rigorous A/B testing protocol to experiment, analyze, and deliver insights into all performance marketing initiatives.Create and implement influencer marketing strategies that ladder up to KPIs across the purchase funnel.Recruit, lead, mentor, and manage a team of marketing professionals to achieve marketing goals and KPIs.Leverage data and MarTech solutions to effectively measure channel performance and optimize to deliver target investment returns.Stay current with the latest trends and best practices in digital and performance marketing.Present marketing performance reports to the executive team and provide actionable recommendations.What We’re Looking For
Excitement and energy to work hard in a fast-paced, dynamic environment.Proven track record leading paid acquisition campaigns and CRM strategies to grow D2C businesses.Experience managing and driving results through Influencers, affiliate, and SEO efforts.Excellent communication, project management, and cross-functional collaboration skills.Analytical thinker who can derive actionable insights and build corresponding plans.Up to speed with growth techniques and best practices across all platforms.Inspiring leader with an ability to mobilize, supervise, and motivate diverse internal teams.Excitement and energy to work hard in a fast-paced, dynamic environment.A drive to deliver excellent customer experience.Qualifications
Bachelor's degree in marketing, business or a related field.12+ years of performance marketing experience including expertise across digital and offline channels for a DTC business.