Copperstate Farms LLC
Senior Marketing Manager
Copperstate Farms LLC, Tempe, Arizona, us, 85285
Description
Location: Hybrid- 3 Days in Tempe Office
Job Description:
The Senior Marketing Manager is responsible for managing and evaluating incoming marketing communications and materials, with the authority to make independent decisions regarding their importance and priority. This role involves strategic oversight of marketing initiatives, ensuring that all correspondence aligns with the broader marketing goals and objectives of the organization. The Senior Marketing Manager will also lead the development and execution of marketing campaigns, coordinating with cross-functional teams to achieve desired outcomes and drive the company's growth. They will need to be a self-starter who excels in a fast pace, dynamic, and at-times ambiguous, start-up atmosphere, managing multiple complex projects, and fostering collaboration with and amongst internal teammates while being a team player. They will need to be agile with the ability to embrace change, foster new opportunities to grow the business and drive the success of products by building market share in multiple cannabis categories and increasing consumer engagement. They will be responsible for reviewing incoming correspondence and can make independent decisions regarding levels of priority.
*Cannabis Experience Required
Core Responsibilities:
Duties of this job include, but are not limited to:Craft and execute comprehensive marketing strategies that align with the company's overall business goals, ensuring consistent brand messaging across all channels.Oversee the end-to-end execution of marketing campaigns, collaborating with creative, digital, and sales teams to ensure timely delivery and maximum impact.Continuously monitor market trends and consumer behavior, using insights to refine marketing strategies and maintain a competitive edge in the market.Strategically allocate and manage marketing budgets, focusing on high-impact activities that drive measurable returns and contribute to overall business growth.Develop and execute 360-degree marketing campaigns across multiple retail locations using brand strategy and consumer insights to target key audiences, drive retail traffic, and increase brand awareness; alignment of the planning process inclusive of marketing key initiatives related to seasonal events, category, and sales promotions to attract target customers and enhance brand position.Manage KPI metrics across all marketing channels such as digital, social, campaign, etc and define multi-variant testing strategy and analysis, interpret changes in shopping behavior, and quantify the impact of various technology, product initiatives, and partner with affiliated departments to define, track, deliver data and findings.Lead the creation and execution of strategic briefs, along with the development of print and digital assets, by leveraging market trends, consumer insights, and commercial feedback. Ensure alignment with brand identity to craft compelling consumer campaigns that support product launches, strengthen brand strategy, and enhance consumer engagement both online and in-store.Lead the strategy and content development for our brands in the digital space (for example, Instagram, Facebook, Website, etc.), analyze KPI's and ensure that all digital content is current and functioning while maximizing performance for websites, marketplaces, SEO, geofence, GA4/Analytics, programmatic in order to drive traffic and increase retail conversions.Analyze competitive and internal data on a weekly, monthly and YOY basis to understand trends, pricing, and promotions to react quickly to market dynamics and enable Sol Flower to maintain a competitive edge with brand development, promotions, and marketing plans.Provide the MP&A team with support through marketing analytics that enables the implementation of optimal allocation, pricing, mix, and channel strategies, to maximize profit and traffic growth.Manage the development of monthly content calendars to determine the photography and video assets needed to support launches, brand growth/development and corporate sales goals.Develop product expertise and obtain a strong sense of market dynamics through training, market visits, and frequent customer interactions.Serve as a cannabis consumer expert, understanding what drives consumer behavior based on different cultural and demographic segments to develop and leverage new and existing network of key influencers, media personnel as well as industry movers and shakers.Build and manage relationships with vendors and agencies in order to act as key point of contact and also serve as the primary marketing liaison to the retail teams and affiliated departments.Participate in the development of annual, quarterly, monthly planning, reporting, and recaps/create and execute plans that support overall brand and company goals.Develop and oversee the distribution plan for all assets necessary for paid ad, email, and text communications that message daily deals, campaigns, partnerships, etc.Establish growth strategies for key email and text KPIs such as sign-up count, click-through rate, open rate, and ROI, and generate reports to assess the effectiveness of efforts.In partnership with MP&A, develop a visual merchandising plan for:Key accounts to coordinate brand visual displays and product placement to ensure visibility; andProduct and promotional placement and engaging visual displays within our Sol Flower dispensaries.Ensure you remain current on communication + activation trends as well as consumer + market trends and oversee the management and development of promotional materials, including re-ordering of current education materials, swag such as t-shirts, lanyards, etc.Oversee all activation logistics from in-store trainings, off-site and on-site events as well as post-event recaps.You will be responsible for managing various marketing activities, ensuring timely execution, and monitoring campaign performance.Other duties as delegated by leadership from time to time.
Disclaimer: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.
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Location: Hybrid- 3 Days in Tempe Office
Job Description:
The Senior Marketing Manager is responsible for managing and evaluating incoming marketing communications and materials, with the authority to make independent decisions regarding their importance and priority. This role involves strategic oversight of marketing initiatives, ensuring that all correspondence aligns with the broader marketing goals and objectives of the organization. The Senior Marketing Manager will also lead the development and execution of marketing campaigns, coordinating with cross-functional teams to achieve desired outcomes and drive the company's growth. They will need to be a self-starter who excels in a fast pace, dynamic, and at-times ambiguous, start-up atmosphere, managing multiple complex projects, and fostering collaboration with and amongst internal teammates while being a team player. They will need to be agile with the ability to embrace change, foster new opportunities to grow the business and drive the success of products by building market share in multiple cannabis categories and increasing consumer engagement. They will be responsible for reviewing incoming correspondence and can make independent decisions regarding levels of priority.
*Cannabis Experience Required
Core Responsibilities:
Duties of this job include, but are not limited to:Craft and execute comprehensive marketing strategies that align with the company's overall business goals, ensuring consistent brand messaging across all channels.Oversee the end-to-end execution of marketing campaigns, collaborating with creative, digital, and sales teams to ensure timely delivery and maximum impact.Continuously monitor market trends and consumer behavior, using insights to refine marketing strategies and maintain a competitive edge in the market.Strategically allocate and manage marketing budgets, focusing on high-impact activities that drive measurable returns and contribute to overall business growth.Develop and execute 360-degree marketing campaigns across multiple retail locations using brand strategy and consumer insights to target key audiences, drive retail traffic, and increase brand awareness; alignment of the planning process inclusive of marketing key initiatives related to seasonal events, category, and sales promotions to attract target customers and enhance brand position.Manage KPI metrics across all marketing channels such as digital, social, campaign, etc and define multi-variant testing strategy and analysis, interpret changes in shopping behavior, and quantify the impact of various technology, product initiatives, and partner with affiliated departments to define, track, deliver data and findings.Lead the creation and execution of strategic briefs, along with the development of print and digital assets, by leveraging market trends, consumer insights, and commercial feedback. Ensure alignment with brand identity to craft compelling consumer campaigns that support product launches, strengthen brand strategy, and enhance consumer engagement both online and in-store.Lead the strategy and content development for our brands in the digital space (for example, Instagram, Facebook, Website, etc.), analyze KPI's and ensure that all digital content is current and functioning while maximizing performance for websites, marketplaces, SEO, geofence, GA4/Analytics, programmatic in order to drive traffic and increase retail conversions.Analyze competitive and internal data on a weekly, monthly and YOY basis to understand trends, pricing, and promotions to react quickly to market dynamics and enable Sol Flower to maintain a competitive edge with brand development, promotions, and marketing plans.Provide the MP&A team with support through marketing analytics that enables the implementation of optimal allocation, pricing, mix, and channel strategies, to maximize profit and traffic growth.Manage the development of monthly content calendars to determine the photography and video assets needed to support launches, brand growth/development and corporate sales goals.Develop product expertise and obtain a strong sense of market dynamics through training, market visits, and frequent customer interactions.Serve as a cannabis consumer expert, understanding what drives consumer behavior based on different cultural and demographic segments to develop and leverage new and existing network of key influencers, media personnel as well as industry movers and shakers.Build and manage relationships with vendors and agencies in order to act as key point of contact and also serve as the primary marketing liaison to the retail teams and affiliated departments.Participate in the development of annual, quarterly, monthly planning, reporting, and recaps/create and execute plans that support overall brand and company goals.Develop and oversee the distribution plan for all assets necessary for paid ad, email, and text communications that message daily deals, campaigns, partnerships, etc.Establish growth strategies for key email and text KPIs such as sign-up count, click-through rate, open rate, and ROI, and generate reports to assess the effectiveness of efforts.In partnership with MP&A, develop a visual merchandising plan for:Key accounts to coordinate brand visual displays and product placement to ensure visibility; andProduct and promotional placement and engaging visual displays within our Sol Flower dispensaries.Ensure you remain current on communication + activation trends as well as consumer + market trends and oversee the management and development of promotional materials, including re-ordering of current education materials, swag such as t-shirts, lanyards, etc.Oversee all activation logistics from in-store trainings, off-site and on-site events as well as post-event recaps.You will be responsible for managing various marketing activities, ensuring timely execution, and monitoring campaign performance.Other duties as delegated by leadership from time to time.
Disclaimer: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.
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