Rose International
Digital Marketing Analyst - Paid Search
Rose International, Woonsocket, Rhode Island, us, 02895
EducationBachelor's DegreeMBA Preferred Required QualificationsDigital Marketing, Paid Search, Brand Marketing, Performance Marketing, Retail/Ecomm Experience, Shopping Campaigns (PLAs, LIAs), SEM Tools (Google Ads, Microsoft Ads, SA360, Adobe)
2-3 years + of paid search experience with an emphasis on results-oriented programs and history tying brand marketing' and performance marketing' togetherRetail/Ecomm experience with a proven track record driving results with Shopping campaigns (PLAs, LIAs)Advanced knowledge of one or more SEM tools, as well as in-platform experience with Google & Microsoft Ads, SA360 and AdobeExperience using data and metrics to measure impact, determine improvements and optimize search performanceUnderstanding of automation, search audiences, privacy regulations and experience optimizing towards CPA or ROAS goalsInvolvement with SEO and Product teams to maximize outcomes from Total Search strategiesUnderstands and comfortable with data and technology that facilitates audience targeting, triggering, and measurementStrong project management, problem-solving and communication skills with the ability to work across multiple initiatives Preferred Qualifications
Track record of developing innovative and successful data-driven search strategiesCollaborative spirit and disposition with internal and external constituenciesSelf-starter and problem-solver who can work both on a team and independentlyEmphasis on consumer brands and retail categoriesKnowledge or experience with SEO or holistic search strategy a plusRetail experience preferred, working with product-centric search campaigns Position Summary
The Digital Marketing Analyst - Paid Search will be responsible for day-to-day management, support and participation within the Search Center of Excellence, building capabilities around activating a total search strategy to drive business results for our Retail Media Platform (CMX).Primary focus is on leveraging data and analytics to drive tangible and material retail results such as incremental sales (Front Store / Ecomm / Omni), prescriptions and vaccinations (Pharmacy), clinic visits (Minute Clinic), and adoption of health services (Health Hubs).
**Only those lawfully authorized to work in the designated country associated with the position will be considered.****Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**
Benefits:For information and details on employment benefits offered with this position, please visithere . Should you have any questions/concerns, please contact our HR Department via our secure website .
California Pay Equity:For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' websitehere .
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise,please contact our HR Department .
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).
2-3 years + of paid search experience with an emphasis on results-oriented programs and history tying brand marketing' and performance marketing' togetherRetail/Ecomm experience with a proven track record driving results with Shopping campaigns (PLAs, LIAs)Advanced knowledge of one or more SEM tools, as well as in-platform experience with Google & Microsoft Ads, SA360 and AdobeExperience using data and metrics to measure impact, determine improvements and optimize search performanceUnderstanding of automation, search audiences, privacy regulations and experience optimizing towards CPA or ROAS goalsInvolvement with SEO and Product teams to maximize outcomes from Total Search strategiesUnderstands and comfortable with data and technology that facilitates audience targeting, triggering, and measurementStrong project management, problem-solving and communication skills with the ability to work across multiple initiatives Preferred Qualifications
Track record of developing innovative and successful data-driven search strategiesCollaborative spirit and disposition with internal and external constituenciesSelf-starter and problem-solver who can work both on a team and independentlyEmphasis on consumer brands and retail categoriesKnowledge or experience with SEO or holistic search strategy a plusRetail experience preferred, working with product-centric search campaigns Position Summary
The Digital Marketing Analyst - Paid Search will be responsible for day-to-day management, support and participation within the Search Center of Excellence, building capabilities around activating a total search strategy to drive business results for our Retail Media Platform (CMX).Primary focus is on leveraging data and analytics to drive tangible and material retail results such as incremental sales (Front Store / Ecomm / Omni), prescriptions and vaccinations (Pharmacy), clinic visits (Minute Clinic), and adoption of health services (Health Hubs).
**Only those lawfully authorized to work in the designated country associated with the position will be considered.****Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**
Benefits:For information and details on employment benefits offered with this position, please visithere . Should you have any questions/concerns, please contact our HR Department via our secure website .
California Pay Equity:For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' websitehere .
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise,please contact our HR Department .
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).