Audience Analyst_

Description:Our client has recently gone through a re-org where digital marketing and marketing technology came together. The global audience analytics team is is a newly stood up team for audience insights and audience data. They previously had people in different teams that were supporting this to a certain capacity, but not a fully-fledged team dedicated to audience analytics and that is where Ankita and her team come into play. They are looking at audience data, the audience landscape that they have, CRM's, identifying new people, identifying profiles of new customers, third party data. They have gone into segmenting the audience based on their engagement data. They are now using that segmented data to predict patterns of engagement in the future for all different sorts of campaigns across BCG.Qualifications:+ Experience with SQL querying in Snowflake (Python strongly preferred)+ Creating dashboards in Tableau+ Marketing data experienceAdditional Skills & Qualifications:HYBRID IN BOSTON. MUST BE IN BOSTON AND WORK W2. 6 MONTH CONTRACT TO START WITH HIGH PROBABILITY TO EXTEND.About TEKsystems:We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.