Yum!
Sr. Marketing Manager
Yum!, Plano, Texas, us, 75086
Job Description
The Senior Marketing Manager will help shape and champion Pizza Hut's broad brand positioning, consistent campaign planning, tentpole moments and everyday marketing strategies in lockstep with agency partners to elevate and modernize the Pizza Hut brand. This leader will play a key role in overseeing the integrated agency team, fostering collaboration to build impactful integrated work. A deep understanding of campaign development, production, digital/social marketing and project management skills are critical to the success of this role.
JOB FUNCTIONS:Oversee development and execution of best-in-class creative delivering against the brand positioning. Focus on Omnichannel video, paid and organic social for national calendar initiatives.Work with brand & calendar team on development of campaign briefs that guide development of integrated plans across paid and owned channels for a cohesive consumer experiencePartner with Director to lead integrated agency team of six agencies, specifically managing weekly status meetings, annual planning summits and ideation sessions. Share consumer and business insights, ensuring agencies are tracking towards annual brand growth objectivesKey partner for lead creative agency on development 360 plans and communication strategy. Manage day-to-day business fostering a strong relationship between Pizza Hut & broad agency teamCoach a team of 2 direct reports and 2 indirect reports providing guidance, feedback and support to ensure strong individual output and build a high-performing teamOversee video content production process in partnership with agency teams and Associate Manager. Spearhead internal alignment of concept development, production execution and stakeholder reviewPartner with media team and agency on campaign strategies and planning as well as consistent performance analysis to determine optimizations and content efficienciesUtilize consumer insights, market data and media performance to inform decisions, refine creative execution and optimize creative in real time for optimal outputWork with Director of Advertising, CMO & global team to set the creative vision for the brand and campaigns leveraging consumer insights, market data and cultural trends for breakthrough workOversee advertising budget, vendor/partner agreements and agency SOWsDevelop presentations, creative campaign overviews, performance recaps, and other materials for internal and external meetingsManage, protect and champion Brand voice, DNA and positioningTravel up to 10%This role is based in our Plano, TX Restaurant Support CenterKNOWLEDGE AND SKILL REQUIRED:
Required:
Minimum 8 years of overall brand/marketing experience, with at least 3 years of experience leading teamsStrategic thinker with excellent communication & presentation skills - able to articulate the brand POV and gain alignment across the organizationStrong creative gut & ability to deliver creative feedback rooted in strategyExpert collaboration skills with cross-functional teams (PR, legal, consumer insights, calendar team), external partners and ability to manage up to internal leadership stakeholdersExperience managing agency relationships, contracts & budgetsBusiness acumen - understanding of how to build content strategy to deliver against short & long term sales/transaction goalsProven ability to monitor brand campaign performance and track KPIs for optimizations and future learnings amongst CI and media teamsSpirit of fun - it's pizza after all - and a love of foodPreferred:
QSR, Retail or CPG experience preferredAbout Us
Who We Are
Founded in 1958, Pizza Hut - a subsidiary of Yum! Brands, Inc. - now operates more than 18,000 restaurants in more than 100 countries. Pizza Hut is leading the way in providing customers with great experiences, innovating with technology and new products, as well as delivering exceptional service.
Our People & Culture
We're looking for people who LOVE pizza and thrive in a fun, past paced, and customer-centric environment. At our corporate campuses, Pizza Hut has created the perfect place for you to grow your career. Every day, you'll work to support our franchisees and teams across the U.S., continuously challenging yourself to feed more possibilities. In return, we'll provide professional development and career growth opportunities so that you can become your best and achieve your goals. And we'll sweeten the deal by immersing you in our world-class recognition culture and providing a robust array of benefits, some highlights include:
Hybrid work schedule and year-round half day FridaysOnsite childcare through Bright HorizonsOnsite dining centerOnsite gym with fitness classes and personal trainer sessions4 weeks of vacation per year plus holidays and time off for volunteeringTuition reimbursement and education benefitsGenerous parental leave for all new parents and adoption assistance program401(k) with a 6% matching contribution from Yum!Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Giving Back
As a global company, Pizza Hut aims to make the world better by acting responsibly with respect to food, planet and people. Whether it's donating food through the Harvest Program or supporting literacy with the Pizza Hut BOOK IT! Program - the company, our franchisees and our team members are committed to improving the communities we serve.
Pizza Hut is an equal opportunity workplace and committed to fostering an inclusive, diverse culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information (including family medical history).
The Senior Marketing Manager will help shape and champion Pizza Hut's broad brand positioning, consistent campaign planning, tentpole moments and everyday marketing strategies in lockstep with agency partners to elevate and modernize the Pizza Hut brand. This leader will play a key role in overseeing the integrated agency team, fostering collaboration to build impactful integrated work. A deep understanding of campaign development, production, digital/social marketing and project management skills are critical to the success of this role.
JOB FUNCTIONS:Oversee development and execution of best-in-class creative delivering against the brand positioning. Focus on Omnichannel video, paid and organic social for national calendar initiatives.Work with brand & calendar team on development of campaign briefs that guide development of integrated plans across paid and owned channels for a cohesive consumer experiencePartner with Director to lead integrated agency team of six agencies, specifically managing weekly status meetings, annual planning summits and ideation sessions. Share consumer and business insights, ensuring agencies are tracking towards annual brand growth objectivesKey partner for lead creative agency on development 360 plans and communication strategy. Manage day-to-day business fostering a strong relationship between Pizza Hut & broad agency teamCoach a team of 2 direct reports and 2 indirect reports providing guidance, feedback and support to ensure strong individual output and build a high-performing teamOversee video content production process in partnership with agency teams and Associate Manager. Spearhead internal alignment of concept development, production execution and stakeholder reviewPartner with media team and agency on campaign strategies and planning as well as consistent performance analysis to determine optimizations and content efficienciesUtilize consumer insights, market data and media performance to inform decisions, refine creative execution and optimize creative in real time for optimal outputWork with Director of Advertising, CMO & global team to set the creative vision for the brand and campaigns leveraging consumer insights, market data and cultural trends for breakthrough workOversee advertising budget, vendor/partner agreements and agency SOWsDevelop presentations, creative campaign overviews, performance recaps, and other materials for internal and external meetingsManage, protect and champion Brand voice, DNA and positioningTravel up to 10%This role is based in our Plano, TX Restaurant Support CenterKNOWLEDGE AND SKILL REQUIRED:
Required:
Minimum 8 years of overall brand/marketing experience, with at least 3 years of experience leading teamsStrategic thinker with excellent communication & presentation skills - able to articulate the brand POV and gain alignment across the organizationStrong creative gut & ability to deliver creative feedback rooted in strategyExpert collaboration skills with cross-functional teams (PR, legal, consumer insights, calendar team), external partners and ability to manage up to internal leadership stakeholdersExperience managing agency relationships, contracts & budgetsBusiness acumen - understanding of how to build content strategy to deliver against short & long term sales/transaction goalsProven ability to monitor brand campaign performance and track KPIs for optimizations and future learnings amongst CI and media teamsSpirit of fun - it's pizza after all - and a love of foodPreferred:
QSR, Retail or CPG experience preferredAbout Us
Who We Are
Founded in 1958, Pizza Hut - a subsidiary of Yum! Brands, Inc. - now operates more than 18,000 restaurants in more than 100 countries. Pizza Hut is leading the way in providing customers with great experiences, innovating with technology and new products, as well as delivering exceptional service.
Our People & Culture
We're looking for people who LOVE pizza and thrive in a fun, past paced, and customer-centric environment. At our corporate campuses, Pizza Hut has created the perfect place for you to grow your career. Every day, you'll work to support our franchisees and teams across the U.S., continuously challenging yourself to feed more possibilities. In return, we'll provide professional development and career growth opportunities so that you can become your best and achieve your goals. And we'll sweeten the deal by immersing you in our world-class recognition culture and providing a robust array of benefits, some highlights include:
Hybrid work schedule and year-round half day FridaysOnsite childcare through Bright HorizonsOnsite dining centerOnsite gym with fitness classes and personal trainer sessions4 weeks of vacation per year plus holidays and time off for volunteeringTuition reimbursement and education benefitsGenerous parental leave for all new parents and adoption assistance program401(k) with a 6% matching contribution from Yum!Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Giving Back
As a global company, Pizza Hut aims to make the world better by acting responsibly with respect to food, planet and people. Whether it's donating food through the Harvest Program or supporting literacy with the Pizza Hut BOOK IT! Program - the company, our franchisees and our team members are committed to improving the communities we serve.
Pizza Hut is an equal opportunity workplace and committed to fostering an inclusive, diverse culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information (including family medical history).