Paystone
Email Marketing Manager (Costa Rica)
Paystone, Chicago, Illinois, United States, 60290
Job Overview:The remote Email Marketing Manager will be responsible for developing and executing email marketing strategies to drive engagement, nurture leads, and support various business initiatives. The ideal candidate will have a strong background in email marketing, preferably experienced with Pardot and Intercom, and have a deep understanding of B2B SaaS marketing. This role will involve managing email campaigns, building automations, and creating in-app messaging sequences to enhance customer journeys for our 3 brands; Paystone, DataCandy, and NiceJob.Key Responsibilities:Email Campaign Management:
Develop and execute email marketing campaigns, including one-off emails, newsletters, and promotional campaigns.Collaborate with the content, design, and product teams to create compelling email content that aligns with our brand voice and objectives.Segment email lists based on various criteria to ensure targeted and personalized communication.While the content team will occasionally assist with email copy, you will also be responsible for writing compelling copy, peer reviewing, and providing feedback and content recommendations when the content team is unavailable.
Automation and Sequencing:
Build and optimize email and in-app messaging sequences using Pardot and Intercom to support lead nurturing, customer onboarding, and retention initiatives.Create and manage automated workflows for various customer lifecycle stages, including welcome series, re-engagement campaigns, and upsell/cross-sell opportunities.Continuously analyze and improve automation workflows to maximize engagement and conversion rates.
Analytics and Reporting:
Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversion rates, etc.) to evaluate the effectiveness of campaigns.Generate regular reports on email marketing performance and provide insights and recommendations for optimization.Conduct A/B testing to refine and improve email content, subject lines, and send times.
List Management and Data Integrity:
Maintain and manage email lists, ensuring data accuracy and compliance with relevant regulations (e.g., CASL, CAN-SPAM, GDPR).Implement strategies for list growth and data enrichment to enhance targeting and personalization efforts.
Collaboration and Coordination:
Work closely with the sales team to align email marketing efforts with sales goals and initiatives.Collaborate with the customer success team to develop in-app messaging that enhances the user experience and supports customer retention.Partner with the product team to promote new features and updates through targeted email campaigns.
Strategy and Innovation:
Stay up-to-date with industry trends and best practices in email marketing and marketing automation.Identify opportunities for innovation and improvement in our email marketing strategy.Develop and implement new email marketing strategies to drive customer engagement and revenue growth.
Qualifications:3+ years of experience in email marketing, preferably within a B2B SaaS environment.Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability.Excellent English written and verbal communication skills.Proficiency in using email marketing and automation software, preferably Pardot and Intercom.Strong analytical skills and the ability to interpret data to drive decision-making.Experience with A/B testing and campaign optimization.Knowledge of email marketing regulations and compliance (e.g., CASL, CAN-SPAM, GDPR).Ability to work collaboratively in a fast-paced, team-oriented environment.Creative thinking and problem-solving skills.Perks & Benefits:Compensation (fixed and variable) tied to market data (we use Mercer).We reward for contribution.Everyone gets equity.Flexible Time-off.We’re committed to career development.Work from home.Our Mission:By joining Paystone, you are joining a team that is future-focused and driven by our mission of creating Customer Driven Growth.By helping our clients create better experiences for their customers, and in turn, motivating their happy customers to share their experiences with others, our platform creates the momentum for our clients to gain more happy customers. In other words, we win when our customers do.Curious?Good! We want all the curiosity we can muster. Innovation stems from observation and questioning, so be eager, be innovative, and be ready to raise the bar.Come check us out!!paystone.com
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.datacandy.comget.nicejob.comAbout Us:Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many of the MTY Food Group's restaurant brands. Paystone's solutions are used at over 30,000 locations across Canada and the United States which collectively process over 10 billion dollars a year in bankcard volume. We employ over 200 employees and serve as the technology partner of choice for hundreds of partners across North America.Paystone is an equal opportunity employer. Should you require any accommodations due to disability please let us know at the time you are selected for an interview.
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Develop and execute email marketing campaigns, including one-off emails, newsletters, and promotional campaigns.Collaborate with the content, design, and product teams to create compelling email content that aligns with our brand voice and objectives.Segment email lists based on various criteria to ensure targeted and personalized communication.While the content team will occasionally assist with email copy, you will also be responsible for writing compelling copy, peer reviewing, and providing feedback and content recommendations when the content team is unavailable.
Automation and Sequencing:
Build and optimize email and in-app messaging sequences using Pardot and Intercom to support lead nurturing, customer onboarding, and retention initiatives.Create and manage automated workflows for various customer lifecycle stages, including welcome series, re-engagement campaigns, and upsell/cross-sell opportunities.Continuously analyze and improve automation workflows to maximize engagement and conversion rates.
Analytics and Reporting:
Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversion rates, etc.) to evaluate the effectiveness of campaigns.Generate regular reports on email marketing performance and provide insights and recommendations for optimization.Conduct A/B testing to refine and improve email content, subject lines, and send times.
List Management and Data Integrity:
Maintain and manage email lists, ensuring data accuracy and compliance with relevant regulations (e.g., CASL, CAN-SPAM, GDPR).Implement strategies for list growth and data enrichment to enhance targeting and personalization efforts.
Collaboration and Coordination:
Work closely with the sales team to align email marketing efforts with sales goals and initiatives.Collaborate with the customer success team to develop in-app messaging that enhances the user experience and supports customer retention.Partner with the product team to promote new features and updates through targeted email campaigns.
Strategy and Innovation:
Stay up-to-date with industry trends and best practices in email marketing and marketing automation.Identify opportunities for innovation and improvement in our email marketing strategy.Develop and implement new email marketing strategies to drive customer engagement and revenue growth.
Qualifications:3+ years of experience in email marketing, preferably within a B2B SaaS environment.Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability.Excellent English written and verbal communication skills.Proficiency in using email marketing and automation software, preferably Pardot and Intercom.Strong analytical skills and the ability to interpret data to drive decision-making.Experience with A/B testing and campaign optimization.Knowledge of email marketing regulations and compliance (e.g., CASL, CAN-SPAM, GDPR).Ability to work collaboratively in a fast-paced, team-oriented environment.Creative thinking and problem-solving skills.Perks & Benefits:Compensation (fixed and variable) tied to market data (we use Mercer).We reward for contribution.Everyone gets equity.Flexible Time-off.We’re committed to career development.Work from home.Our Mission:By joining Paystone, you are joining a team that is future-focused and driven by our mission of creating Customer Driven Growth.By helping our clients create better experiences for their customers, and in turn, motivating their happy customers to share their experiences with others, our platform creates the momentum for our clients to gain more happy customers. In other words, we win when our customers do.Curious?Good! We want all the curiosity we can muster. Innovation stems from observation and questioning, so be eager, be innovative, and be ready to raise the bar.Come check us out!!paystone.com
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.datacandy.comget.nicejob.comAbout Us:Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing, is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many of the MTY Food Group's restaurant brands. Paystone's solutions are used at over 30,000 locations across Canada and the United States which collectively process over 10 billion dollars a year in bankcard volume. We employ over 200 employees and serve as the technology partner of choice for hundreds of partners across North America.Paystone is an equal opportunity employer. Should you require any accommodations due to disability please let us know at the time you are selected for an interview.
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