Match Group
Product Marketing Lead, Growth
Match Group, West Hollywood, California, United States, 90069
Our Mission
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, "It Starts with a Swipe"™
We're seeking a Product Marketing Lead to drive Global product marketing strategy and execution for our Growth product pillar. This includes designing and driving forward product marketing, both in-app (such as CRM optimization) and out-of-app (such as App Store & Google Play Store Optimization), and more innovation coming this year and beyond.
This role is for a hands-on, empathetic, data-driven consumer tech marketer who strives to balance brand, business, and UX needs to drive results. We're looking for someone with creative and strategic problem-solving skills who can develop new processes for working cross-functionally with Marketing, Product, Comms, Insights, and Creative.
You'll own the go-to-market strategy for new product features, develop feature positioning, messaging & branding, and collaborate across the global team to scale app growth and feature adoption, elevating both our in-app and out-of-app brand experience.
You will also be responsible for how Tinder shows up on app stores, collaborating with the team to create a brand presence that tells a strong user story and drives consideration.
This highly cross-functional role will report to the Director, of Product Marketing of Core & Growth, based in NY.
This is a hybrid role and requires in-office collaboration two days per week. This position is located in Los Angeles, San Francisco, and/or Palo Alto, CA.
In this role, you will:
Your outbound responsibilities will include leading global consumer go-to-market strategies (from briefing to launch) that drive new feature adoption across Growth products and make our app stores even more effective, as well as:Collaborating with the Engagement team to develop and execute CRM strategies that drive feature adoption & user success in the appLeading the cross-functional ASO working group and managing internal education and planning of ASO initiativesPartnering with regional teams to advise on local product marketing campaigns & activations on app storesEstablishing KPIs for all programs, creating results forecasts, and tracking and reporting performance to ensure Marketing & Comms plans deliver expected business outcomes on product adoption, retention, and audience sentimentYour inbound responsibilities will mean being embedded in Product teams to optimize new and existing initiatives as well as:Partnering with Brand, Product, Creative, and Localization teams to develop product branding strategy, including naming, positioning, and messaging that will resonate with our audiences and differentiate our offerings in the marketWorking with Product, Design, Consumer Insights, and Analytics on the testing frameworks to check hypotheses and analyze resultsPartner with the Product team to prioritize features by importance to the consumer based on consumer and market research, and support regional marketing teams by advocating for their product needs and requestsRecommending new growth product ideas and marketing strategiesAdvise on competitive analyses and consumer research efforts to understand key consumer segments and define opportunitiesRecommend team process changes (small to XL size) and thoughtfully secure the appropriate buy-in to implement
You'll need:
6-8+ years of experience working in product marketing and leading full-funnel go-to-market strategies, preferably in consumer tech and mobile appsExcellent leadership, influencing, communication and interpersonal skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiencesProven ability to deliver well-branded, delightful consumer experiences and marketing strategies that drive business growthAppetite for managing App Store & Google Play Store tooling and table stakes strategy, preferably experience in ASOExperience partnering with Product, CRM, and Comms teams to deepen product understanding and retention among usersFluency with key business and marketing analyticsPassion for the consumer, able to advocate for consumer needs and develop consumer segmentationHighly collaborative, creative, and capable of working across cross-functional teams (especially product, marketing, and creative teams) to produce innovative solutions and uncover actionable learningsStrong project and time management abilities to plan and execute complex cross-functional initiatives
$ 170000- $195000 a year
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in the posted location. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
Commitment to Inclusion
At Tinder, we don't just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don't meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@match.com.
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, "It Starts with a Swipe"™
We're seeking a Product Marketing Lead to drive Global product marketing strategy and execution for our Growth product pillar. This includes designing and driving forward product marketing, both in-app (such as CRM optimization) and out-of-app (such as App Store & Google Play Store Optimization), and more innovation coming this year and beyond.
This role is for a hands-on, empathetic, data-driven consumer tech marketer who strives to balance brand, business, and UX needs to drive results. We're looking for someone with creative and strategic problem-solving skills who can develop new processes for working cross-functionally with Marketing, Product, Comms, Insights, and Creative.
You'll own the go-to-market strategy for new product features, develop feature positioning, messaging & branding, and collaborate across the global team to scale app growth and feature adoption, elevating both our in-app and out-of-app brand experience.
You will also be responsible for how Tinder shows up on app stores, collaborating with the team to create a brand presence that tells a strong user story and drives consideration.
This highly cross-functional role will report to the Director, of Product Marketing of Core & Growth, based in NY.
This is a hybrid role and requires in-office collaboration two days per week. This position is located in Los Angeles, San Francisco, and/or Palo Alto, CA.
In this role, you will:
Your outbound responsibilities will include leading global consumer go-to-market strategies (from briefing to launch) that drive new feature adoption across Growth products and make our app stores even more effective, as well as:Collaborating with the Engagement team to develop and execute CRM strategies that drive feature adoption & user success in the appLeading the cross-functional ASO working group and managing internal education and planning of ASO initiativesPartnering with regional teams to advise on local product marketing campaigns & activations on app storesEstablishing KPIs for all programs, creating results forecasts, and tracking and reporting performance to ensure Marketing & Comms plans deliver expected business outcomes on product adoption, retention, and audience sentimentYour inbound responsibilities will mean being embedded in Product teams to optimize new and existing initiatives as well as:Partnering with Brand, Product, Creative, and Localization teams to develop product branding strategy, including naming, positioning, and messaging that will resonate with our audiences and differentiate our offerings in the marketWorking with Product, Design, Consumer Insights, and Analytics on the testing frameworks to check hypotheses and analyze resultsPartner with the Product team to prioritize features by importance to the consumer based on consumer and market research, and support regional marketing teams by advocating for their product needs and requestsRecommending new growth product ideas and marketing strategiesAdvise on competitive analyses and consumer research efforts to understand key consumer segments and define opportunitiesRecommend team process changes (small to XL size) and thoughtfully secure the appropriate buy-in to implement
You'll need:
6-8+ years of experience working in product marketing and leading full-funnel go-to-market strategies, preferably in consumer tech and mobile appsExcellent leadership, influencing, communication and interpersonal skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiencesProven ability to deliver well-branded, delightful consumer experiences and marketing strategies that drive business growthAppetite for managing App Store & Google Play Store tooling and table stakes strategy, preferably experience in ASOExperience partnering with Product, CRM, and Comms teams to deepen product understanding and retention among usersFluency with key business and marketing analyticsPassion for the consumer, able to advocate for consumer needs and develop consumer segmentationHighly collaborative, creative, and capable of working across cross-functional teams (especially product, marketing, and creative teams) to produce innovative solutions and uncover actionable learningsStrong project and time management abilities to plan and execute complex cross-functional initiatives
$ 170000- $195000 a year
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in the posted location. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
Commitment to Inclusion
At Tinder, we don't just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don't meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@match.com.