Zebra Technologies
Senior Field Marketing Manager
Zebra Technologies, Lincolnshire, Illinois, United States, 60069
Zebra Technologies Senior Field Marketing Manager Lincolnshire, Illinois Apply Now At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We’ve only begun reimagining the future – for our people, our customers, and the world.Let’s create tomorrow together.The Senior Field Marketing Manager will work in partnership with the North American Government focused sales teams to develop marketing strategies, drive demand, to grow business within named accounts, and contribute to the acquisition of new customer accounts through the development and execution of end-user regional campaigns, sales enablement, and events. This role is also responsible for developing, implementing, and executing strategic marketing plans for targeted field promotions, programs, and tools which help accelerate growth. Government marketing experience is strongly preferred.Responsibilities:Assists in the development of targeted end-user marketing activities that build awareness and drive demand within North American government vertical. This will include implementing brand awareness, demand generation and nurturing campaigns, newsletters, collateral development, national, regional, and virtual events, and promotions.Works on content and messaging development supporting campaigns and collateral to align with top sales priorities in North America.Contributes to the regional Solutions Marketing strategy to ensure positioning is correctly represented in broader marketing efforts.Partners with multiple marketing functions including sales, digital marketing, channel marketing, product marketing, external communications/PR, social media, to support the achievement of regional sales goals.In collaboration with the government sales teams, and event management team, executes, supports, and tracks both virtual and in-person events.Assists with building & nurturing a customer reference pipeline in North America.Contributes to the development of comprehensive regional GTM end-user marketing plans.Influence marketing driven regional pipeline and revenue and provides recommendations to help achieve goals.Ensures successful seller adoption of enablement materials and activities through internal newsletters and other communications to help them achieve their goals.Qualifications:Minimum Qualifications:Bachelor’s degree in marketing communications discipline or relevant5+ years’ experience in marketingPreferred Qualifications:Government experience strongly preferredAbility to think and act strategically and deliver operational planning alongside sales leadership to balance the longer game with short term prioritiesOrganization and communication skillsVirtual team working and influencing skillsAbility to understand how products fit in to create and deliver a solutionInquiry management and lead routing systems-CRM, PRMBasic understanding of portfolio for effective local executionEvent ManagementBudget and project managementExecution of demand programsCome Join the Herd!Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability and protected veteran status or any other basis prohibited by law.Please note that this position will be providing services under a federal contract. As a result, completion of a successful federal security clearance is a requirement of the position.
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Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We’ve only begun reimagining the future – for our people, our customers, and the world.Let’s create tomorrow together.The Senior Field Marketing Manager will work in partnership with the North American Government focused sales teams to develop marketing strategies, drive demand, to grow business within named accounts, and contribute to the acquisition of new customer accounts through the development and execution of end-user regional campaigns, sales enablement, and events. This role is also responsible for developing, implementing, and executing strategic marketing plans for targeted field promotions, programs, and tools which help accelerate growth. Government marketing experience is strongly preferred.Responsibilities:Assists in the development of targeted end-user marketing activities that build awareness and drive demand within North American government vertical. This will include implementing brand awareness, demand generation and nurturing campaigns, newsletters, collateral development, national, regional, and virtual events, and promotions.Works on content and messaging development supporting campaigns and collateral to align with top sales priorities in North America.Contributes to the regional Solutions Marketing strategy to ensure positioning is correctly represented in broader marketing efforts.Partners with multiple marketing functions including sales, digital marketing, channel marketing, product marketing, external communications/PR, social media, to support the achievement of regional sales goals.In collaboration with the government sales teams, and event management team, executes, supports, and tracks both virtual and in-person events.Assists with building & nurturing a customer reference pipeline in North America.Contributes to the development of comprehensive regional GTM end-user marketing plans.Influence marketing driven regional pipeline and revenue and provides recommendations to help achieve goals.Ensures successful seller adoption of enablement materials and activities through internal newsletters and other communications to help them achieve their goals.Qualifications:Minimum Qualifications:Bachelor’s degree in marketing communications discipline or relevant5+ years’ experience in marketingPreferred Qualifications:Government experience strongly preferredAbility to think and act strategically and deliver operational planning alongside sales leadership to balance the longer game with short term prioritiesOrganization and communication skillsVirtual team working and influencing skillsAbility to understand how products fit in to create and deliver a solutionInquiry management and lead routing systems-CRM, PRMBasic understanding of portfolio for effective local executionEvent ManagementBudget and project managementExecution of demand programsCome Join the Herd!Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability and protected veteran status or any other basis prohibited by law.Please note that this position will be providing services under a federal contract. As a result, completion of a successful federal security clearance is a requirement of the position.
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