AbelsonTaylor Group
See Vice President, Marketing Intelligence
AbelsonTaylor Group, Mississippi State, Mississippi, us, 39762
Do you have the passion, spark, and creativity to help us shape the future of health and wellness? Do you dream of making a difference in the health and wellness space? If so, we want to hear from you!At AbelsonTaylor Group, we're not just an agency – we're a force of nature, propelling brands that enhance health and well-being to new heights. We don't just talk the talk; we walk the walk.Our work environment is designed to be as fulfilling as the mission itself. Here, we value creativity, foster teamwork, and champion inclusiveness. We're not afraid to dream big and bold. We're all about learning, listening, and staying curious. It's how we drive positive change in the world.Now, we are on an unstoppable mission for a VP, Marketing Intelligence, to join our team. As a Vice President, you will provide the organization with the expertise, development, and practical application of fact-based reporting, analysis, and analytical models to enhance decision-making for both our internal partners and clients. You will support the organization with insights and predictive models to produce improved marketing results and impact. This role represents excellence in Marketing Sciences and leads a team of data architects, data visualization experts, and analysts to support measurement, insights, modeling, and other related analytical work. You will be gifted in the art of telling stories with numbers and represent the agency’s advanced numeracy.You will be an expert in framing and managing performance marketing measurement and provide counsel to the organization and its pharma clients on the development of pharma industry success metrics. You will develop practices that convey market measures and insights to the organization, especially the Planning, Engagement, and Media teams, enabling compelling and measurable multichannel marketing strategies. This role will educate and nurture this capability among the entire Integrated Strategy team and Marketing Intelligence. You will partner closely with the Engagement Strategy and Media Operations teams to provide objective rationales for the design, improvement, and insight into market behaviors.Ready to make a difference and be a part of something extraordinary? Join us on this journey toward a healthier, happier world! Apply now!What You’ll DoData Collection and Manipulation:Develop and Present Measurement Models: Oversee the development of measurement models and connect analytics results to actionable business applications.Lead Creation of Performance Plans: Create performance measurement and data collection plans.Integrate and Assess Data: Integrate data from multiple channels and sources for use in a single analysis and accurately assess the quality of data.Data Interpretation & Data-Driven Insights:Develop Dashboards and Reports: Oversee the development of dashboards and standardized reports to provide insight to marketing stakeholders.Create and Maintain KPIs and Models: Lead the creation and maintenance of marketing key performance indicators, ROI models, and predictive models for marketing campaigns.Campaign Optimization: Provide campaign optimization recommendations and influence marketing campaign planning.Tell a Story with Data: Present data with visualizations that support conclusions and insights.Enhance Marketing Mix Models: Lead ongoing enhancements to marketing mix models to increase client marketing ROI.Apply Multi-Touch Attribution Modeling: Oversee the development and application of multi-touch attribution modeling to relevant marketing campaigns.Critical Thinking, Communication & Collaboration:Create Business Requirements:
Oversee the creation of project intake forms and statements of work based on the assessment of client needs and deliverables with a keen eye for detail.Critical Thinking and Problem-Solving: Demonstrate strong critical thinking and problem-solving skills with the ability to mine data for relevant and actionable insights.Curiosity and Innovation:
Embody the ATG value of always being curious and motivated to learn about current survey, media, health, and analytics trends that may influence analysis.Client Management: Manage several clients simultaneously, ensuring consistent, high-quality deliverables that meet timelines and stay on budget.Internal Process Improvement:
Oversee creating internal processes and templates to improve the efficiency and quality of Marketing Intelligence deliverables.Business Development: Participate in business development initiatives as needed.Technology Research: Conduct research on new technologies that could be used in the company’s services and operations.Management, Mentorship, and Leadership:Manage Foundational Work: Lead the team with the ability to manage foundational work and provide thought leadership for improving the use of data in marketing practices.Lead MI Team Members: Mentor junior team members as they grow their skills, providing training, mentorship, and leadership as needed.Hire, Coach, and Develop Team Members: Assign projects to balance workloads and challenge team members' skills, ensuring projects showcase the agency's capabilities.Provide Regular Feedback: Offer formal and informal feedback to direct reports to help grow their creative sensibilities and progress in their craft.Perform Team Evaluations: Participate in performance reviews and provide coaching to create growth plans for direct reports as needed.Infuse Psychological Safety: Facilitate participation, inclusion, and diversity of perspectives on your team and throughout the agency.What Makes You A Great FitExperience: 10+ years of marketing analytics experience in a highly data-driven, analytical environment.Leadership: Proven leadership skills in building and leading high-performing organizations.Data Translation: Ability to translate quantitative data into actionable recommendations and business objectives into marketing goals and metrics.Technical Proficiency: Highly proficient in econometric and statistical modeling, artificial intelligence, machine learning, logistic regression, predictive modeling, and forecasting.Tools Expertise: High proficiency in as many of the following: Datorama, SAS, SPSS, R, MS Excel, PowerPoint, SQL, and Hadoop.Communication Skills: Excellent communication and presentation skills, with the ability to translate analytics into content for executive management consumption.Work Ethic: Strong work ethic and organizational skills.Education: MS or Ph.D. in statistics, mathematics, engineering, or economics preferred.At AbelsonTaylor Group (ATG), we love science, art, and data. Since our beginnings in 1981, ATG has been singularly focused on health, wellness, and pharma products – not sneakers, beer, or cars (though we like those things, too). Besides being passionate about our purpose, we are dedicated to our people and their professional growth and fulfillment. We value a diverse and inclusive workforce and strive to bring together people with unique skills and varied backgrounds to work toward common goals. All qualified applicants will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfPreferred Name *Do you require sponsorship now or in the future? * Select...Please list your desired compensation for this role. *State of Residence *LinkedIn ProfileWebsiteAdditional InformationEducationSchool Select...Degree Select...Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in AbelsonTaylor Group’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
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Take the next step in your career now, scroll down to read the full role description and make your application.Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injuryDisability Status Select...
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Oversee the creation of project intake forms and statements of work based on the assessment of client needs and deliverables with a keen eye for detail.Critical Thinking and Problem-Solving: Demonstrate strong critical thinking and problem-solving skills with the ability to mine data for relevant and actionable insights.Curiosity and Innovation:
Embody the ATG value of always being curious and motivated to learn about current survey, media, health, and analytics trends that may influence analysis.Client Management: Manage several clients simultaneously, ensuring consistent, high-quality deliverables that meet timelines and stay on budget.Internal Process Improvement:
Oversee creating internal processes and templates to improve the efficiency and quality of Marketing Intelligence deliverables.Business Development: Participate in business development initiatives as needed.Technology Research: Conduct research on new technologies that could be used in the company’s services and operations.Management, Mentorship, and Leadership:Manage Foundational Work: Lead the team with the ability to manage foundational work and provide thought leadership for improving the use of data in marketing practices.Lead MI Team Members: Mentor junior team members as they grow their skills, providing training, mentorship, and leadership as needed.Hire, Coach, and Develop Team Members: Assign projects to balance workloads and challenge team members' skills, ensuring projects showcase the agency's capabilities.Provide Regular Feedback: Offer formal and informal feedback to direct reports to help grow their creative sensibilities and progress in their craft.Perform Team Evaluations: Participate in performance reviews and provide coaching to create growth plans for direct reports as needed.Infuse Psychological Safety: Facilitate participation, inclusion, and diversity of perspectives on your team and throughout the agency.What Makes You A Great FitExperience: 10+ years of marketing analytics experience in a highly data-driven, analytical environment.Leadership: Proven leadership skills in building and leading high-performing organizations.Data Translation: Ability to translate quantitative data into actionable recommendations and business objectives into marketing goals and metrics.Technical Proficiency: Highly proficient in econometric and statistical modeling, artificial intelligence, machine learning, logistic regression, predictive modeling, and forecasting.Tools Expertise: High proficiency in as many of the following: Datorama, SAS, SPSS, R, MS Excel, PowerPoint, SQL, and Hadoop.Communication Skills: Excellent communication and presentation skills, with the ability to translate analytics into content for executive management consumption.Work Ethic: Strong work ethic and organizational skills.Education: MS or Ph.D. in statistics, mathematics, engineering, or economics preferred.At AbelsonTaylor Group (ATG), we love science, art, and data. Since our beginnings in 1981, ATG has been singularly focused on health, wellness, and pharma products – not sneakers, beer, or cars (though we like those things, too). Besides being passionate about our purpose, we are dedicated to our people and their professional growth and fulfillment. We value a diverse and inclusive workforce and strive to bring together people with unique skills and varied backgrounds to work toward common goals. All qualified applicants will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfPreferred Name *Do you require sponsorship now or in the future? * Select...Please list your desired compensation for this role. *State of Residence *LinkedIn ProfileWebsiteAdditional InformationEducationSchool Select...Degree Select...Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in AbelsonTaylor Group’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Take the next step in your career now, scroll down to read the full role description and make your application.Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injuryDisability Status Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr