BEDI Partnerships
Director of SEO & Digital Experience
BEDI Partnerships, Austin, Texas, us, 78716
About Us
At Udemy, we're on a mission to improve lives through the power of learning. We're a leading global learning company and one of the world's largest education platforms, with more than 67 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals.
Talented people are everywhere, and the right opportunity can be hard to come by. That's why we're focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning more accessible for our learners, our instructors, and businesses around the world.
This hybrid position requires two days per week in our Austin or Denver office.About you
You've got goals, and you're energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you're not afraid to embrace your creativity and take risks that have the potential to move the business forward.About this role
The Director of SEO & Digital Experience will be responsible for defining and implementing a holistic SEO and digital experience strategy to reach and engage with our global customer base. This role requires close collaboration with cross-functional partners across PDE, Marketing, and Research to scope, prioritize, and execute the initiatives that will drive organic traffic, increase brand visibility, and boost conversions for Udemy through highly relevant user experiences for both our consumer and enterprise customers. You will lean on your analytical, technical, and leadership skills to lead a talented team of marketers to execute our roadmap and drive growth for the business.What you'll be doingDevelop and implement a comprehensive SEO and digital experience strategy, guided by data insights and a deep understanding of our customers to address the needs of both B2B and consumer buyers cohesively, while supporting Udemy's growth.Define the key areas of optimization for our organic traffic approach, and set targets that align with our business goals.Collaborate with and influence the Product, Design, and Engineering teams on experimentation ideas and partner on conversion and growth strategies.Maintain Udemy's Core Web Vitals and Technical SEO best practices to ensure proper discoverability of the site.Provide regular updates to leadership on progress toward improving search rankings and address how we're evolving in a no-click landscape.Stay up-to-date with industry trends and best practices in digital marketing and leverage this knowledge to drive strategic initiatives.Build the skills of your team, empower them to act as owners, and ensure they have a seat at the tableWhat you'll haveMinimum of 10 years of experience in digital strategy, SEO, digital marketing, product management, or related roles.Strong understanding of digital marketing and website optimization principles and best practices.Deep knowledge of B2B and Consumer marketing and sales funnel metrics, as well as demand generation best practices.Strong analytical and problem-solving skills, with experience in data-driven decision-making.Team player and servant leader who eagerly rallies others around a mission and leads them to a successful outcome.Strong project management skills with the ability to prioritize and multitask.Proven track record of running successful strategic and tactical projects across website development, inbound content marketing, social media, email, SEO, and analytics.We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!Life at Udemy
We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it.Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.Our Benefits Start With U
Our benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Here's a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States:
Core Benefits:
Comprehensive medical, dental, vision, life/AD&D, and disability coverageHSA/FSA/Commuter:
Pre-tax savings/spending plans, including HSA employer contributionsTransgender Benefits:
Expanded medical coverage for gender-affirming careParental Benefits:
Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week "ease-back" program that enables parents to return part-time at full payWhole U:
Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving supportLearning:
Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional developmentRetirement:
Pre-tax and Roth 401(k) plan with an employer contributionCharitable Giving:
Corporate charitable match for eligible nonprofits and charitiesVacation:
Flexible vacation for salaried Udemates and fifteen days per year for hourlyHolidays:
Twelve paid holidays throughout the year
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits, equity and a bonus.
Hiring Compensation Range
$153,000-$191,000 USD
At Udemy, we're on a mission to improve lives through the power of learning. We're a leading global learning company and one of the world's largest education platforms, with more than 67 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals.
Talented people are everywhere, and the right opportunity can be hard to come by. That's why we're focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning more accessible for our learners, our instructors, and businesses around the world.
This hybrid position requires two days per week in our Austin or Denver office.About you
You've got goals, and you're energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you're not afraid to embrace your creativity and take risks that have the potential to move the business forward.About this role
The Director of SEO & Digital Experience will be responsible for defining and implementing a holistic SEO and digital experience strategy to reach and engage with our global customer base. This role requires close collaboration with cross-functional partners across PDE, Marketing, and Research to scope, prioritize, and execute the initiatives that will drive organic traffic, increase brand visibility, and boost conversions for Udemy through highly relevant user experiences for both our consumer and enterprise customers. You will lean on your analytical, technical, and leadership skills to lead a talented team of marketers to execute our roadmap and drive growth for the business.What you'll be doingDevelop and implement a comprehensive SEO and digital experience strategy, guided by data insights and a deep understanding of our customers to address the needs of both B2B and consumer buyers cohesively, while supporting Udemy's growth.Define the key areas of optimization for our organic traffic approach, and set targets that align with our business goals.Collaborate with and influence the Product, Design, and Engineering teams on experimentation ideas and partner on conversion and growth strategies.Maintain Udemy's Core Web Vitals and Technical SEO best practices to ensure proper discoverability of the site.Provide regular updates to leadership on progress toward improving search rankings and address how we're evolving in a no-click landscape.Stay up-to-date with industry trends and best practices in digital marketing and leverage this knowledge to drive strategic initiatives.Build the skills of your team, empower them to act as owners, and ensure they have a seat at the tableWhat you'll haveMinimum of 10 years of experience in digital strategy, SEO, digital marketing, product management, or related roles.Strong understanding of digital marketing and website optimization principles and best practices.Deep knowledge of B2B and Consumer marketing and sales funnel metrics, as well as demand generation best practices.Strong analytical and problem-solving skills, with experience in data-driven decision-making.Team player and servant leader who eagerly rallies others around a mission and leads them to a successful outcome.Strong project management skills with the ability to prioritize and multitask.Proven track record of running successful strategic and tactical projects across website development, inbound content marketing, social media, email, SEO, and analytics.We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!Life at Udemy
We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it.Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.Our Benefits Start With U
Our benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Here's a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States:
Core Benefits:
Comprehensive medical, dental, vision, life/AD&D, and disability coverageHSA/FSA/Commuter:
Pre-tax savings/spending plans, including HSA employer contributionsTransgender Benefits:
Expanded medical coverage for gender-affirming careParental Benefits:
Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week "ease-back" program that enables parents to return part-time at full payWhole U:
Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving supportLearning:
Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional developmentRetirement:
Pre-tax and Roth 401(k) plan with an employer contributionCharitable Giving:
Corporate charitable match for eligible nonprofits and charitiesVacation:
Flexible vacation for salaried Udemates and fifteen days per year for hourlyHolidays:
Twelve paid holidays throughout the year
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits, equity and a bonus.
Hiring Compensation Range
$153,000-$191,000 USD