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Lincoln Financial Group

VP, Workplace Solutions Marketing

Lincoln Financial Group, Providence, Rhode Island, us, 02912


Lincoln Financial Group - VP, Workplace Solutions Marketing

Location:

Providence, Rhode Island |

Alternate Locations:

Work from Home; Charlotte, NC; Dover, NH; Fort Wayne, IN; Hartford, CT; Omaha, NE; Radnor, PA

Check below to see if you have what is needed for this opportunity, and if so, make an application asap.Work Arrangement:

Hybrid/Flexible - Work at home and use the office as appropriate for in-person collaboration.Relocation assistance:

Not available for this opportunity.Requisition #:

73466The Role at a GlanceWe are excited to bring on a

VP of Marketing

for our Workplace Solutions (WPS) business lines. In this role, you will provide strategic leadership to achieve key business objectives and lead the strategic planning, direction, and evaluation of marketing programs and plans that drive market awareness of Lincoln’s products and services for our Group Protection and Retirement Plan products.What you'll be doingPartnering and advising executive management and key senior business leaders on strategic new marketing approaches.Overseeing and leading the creation of complex communications and marketing collateral.Ensuring all marketing collateral content is accurate, relevant, and consistent.Building relationships with executive management and key senior business leaders.Establishing and providing complex performance metrics and benchmarks.Ensuring compliance with regulatory requirements and branding standards.Maintaining knowledge of current and emerging developments/trends.Providing training and development opportunities for team members.Leading complex digital marketing projects from inception to execution.Identifying opportunities to leverage technology to enhance marketing processes.Establishing and maintaining a standardized workflow for evaluating new marketing technology solutions.What we’re looking for12+ years of experience in marketing directly aligned with the responsibilities of this position.5+ years of management experience, strategy, and influencing senior management.Bachelor's degree or equivalent work experience.Experience in financial services marketing, preferably in Group Protection and/or retirement products.Strong presentation skills with the ability to influence at all levels of management.Demonstrated ability to hire, retain, develop, and coach staff.Strong relationship management skills with internal clients.Ability to advocate effectively and command attention in groups.Application DeadlineApplications for this position will be accepted through August 26th, 2024.About The CompanyLincoln Financial Group helps people to plan, protect, and retire with confidence. We are committed to creating a diverse and inclusive environment and are proud to be an equal opportunity employer.

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