TechTarget
Marketing Operations Senior Manager
TechTarget, Brockton, Massachusetts, us, 02301
TechTarget
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world.
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Our immediate need is for a
Senior Manager of Marketing Operations . This Senior Manager will have reporting and analytics responsibilities, manage complex projects across the Corporate Marketing team, and own third-party vendor relationships. They will collaborate with marketers, designers, and sales operations to implement and scale crucial strategies that deliver measurable results for multiple brands.
Key Responsibilities
Manage the project roadmap for the Marketing Operations team
Oversee and help optimize operational processes to maximize effectiveness and efficiency
Provide top-notch quality assurance on outgoing deliverables
Monitor and analyze campaign performance metrics to measure success and identify areas for improvement
Mentor and support team members on marketing automation best practices, Marketo usage, and quality control of the database
Generate regular reports on marketing activities, providing insights and recommendations to senior management
Take on additional projects as the need arises
Develop knowledge of our core product offerings, audience selection, marketing tactics, and clients
Lead and maintain the Marketo platform, ensuring seamless integration with other marketing and CRM systems, such as Salesforce
Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation
Provide ad-hoc support related to diagnostics, troubleshooting, or enhancement of marketing programs
Required Skills and Qualifications
4-6+ years of marketing operations and project management experience
Strong understanding of Marketo, Salesforce, Zapier
Familiarity with Drift, LeanData, WordPress, Tableau
Likely to have B.S/B.A. in Marketing, Business, or related field experience
An expert marketing operations and automation leader with strategic proficiency
Collaborative and able to partner effectively with teams across the organization
Highly organized and can balance multiple priorities simultaneously
Experience with GDPR, CAN-SPAM, and data privacy
Flexible and adaptable and can lead through uncertainty
Nice to Have
Experience implementing or migrating marketing automations platforms
Knowledge of Airtable, Webflow
Certification in Marketo, Salesforce, or similar tech
TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check.
TechTarget offers generous benefits, including Health, Dental, Vision and 401k plans. We also have an Open Leave Policy and 18 paid holidays!
Nondiscrimination Policy
TechTarget, Inc., including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
REF: 1500
#J-18808-Ljbffr
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world.
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Our immediate need is for a
Senior Manager of Marketing Operations . This Senior Manager will have reporting and analytics responsibilities, manage complex projects across the Corporate Marketing team, and own third-party vendor relationships. They will collaborate with marketers, designers, and sales operations to implement and scale crucial strategies that deliver measurable results for multiple brands.
Key Responsibilities
Manage the project roadmap for the Marketing Operations team
Oversee and help optimize operational processes to maximize effectiveness and efficiency
Provide top-notch quality assurance on outgoing deliverables
Monitor and analyze campaign performance metrics to measure success and identify areas for improvement
Mentor and support team members on marketing automation best practices, Marketo usage, and quality control of the database
Generate regular reports on marketing activities, providing insights and recommendations to senior management
Take on additional projects as the need arises
Develop knowledge of our core product offerings, audience selection, marketing tactics, and clients
Lead and maintain the Marketo platform, ensuring seamless integration with other marketing and CRM systems, such as Salesforce
Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation
Provide ad-hoc support related to diagnostics, troubleshooting, or enhancement of marketing programs
Required Skills and Qualifications
4-6+ years of marketing operations and project management experience
Strong understanding of Marketo, Salesforce, Zapier
Familiarity with Drift, LeanData, WordPress, Tableau
Likely to have B.S/B.A. in Marketing, Business, or related field experience
An expert marketing operations and automation leader with strategic proficiency
Collaborative and able to partner effectively with teams across the organization
Highly organized and can balance multiple priorities simultaneously
Experience with GDPR, CAN-SPAM, and data privacy
Flexible and adaptable and can lead through uncertainty
Nice to Have
Experience implementing or migrating marketing automations platforms
Knowledge of Airtable, Webflow
Certification in Marketo, Salesforce, or similar tech
TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check.
TechTarget offers generous benefits, including Health, Dental, Vision and 401k plans. We also have an Open Leave Policy and 18 paid holidays!
Nondiscrimination Policy
TechTarget, Inc., including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
REF: 1500
#J-18808-Ljbffr