Words At Work
Director public relations
Words At Work, Minneapolis, Minnesota, United States, 55443
Director, Public Relations
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Words At Work needs a relationship builder and strategic thinker for our growing Public Relations team. We have a no-drama, self-starter culture where everyone is expected to both think strategically and execute on that strategy. Our work moves quickly, and we are focused on building quality relationships and deliverables without rigid processes. We expect individual accountability for work produced and allow our team members to build a process that works for them and the client to get things done most efficiently. The right fit for this role will be a self-starter who is comfortable bringing enthusiastic expertise to meetings with executives. This role will develop and execute public relations strategies that achieve clients’ KPIs, apply best practices of public relations and maintain healthy client accounts.ResponsibilitiesLead the PR activities for accounts and build strategic public relations plans for Words At Work clientsBuild and sustain client loyalty by delivering exceptional customer service and producing compelling contentStay current with industry topics/trends that are relevant to our clients and proactively bring new ideas that align with client’s business goalsManage the end-to-end process of creating and finalizing a range of internal and external deliverables including pitches, news releases, crises comms plans, talking points, briefing books, executive bios, agendas, and creative briefsThink beyond PR, providing big picture recommendations for building integrated PR, marketing and social media campaigns that address client challenges and goalsBuild and maintain relationships with key industry stakeholders, media outlets, and influencersProvide media relations, crisis comms and other PR training and planning sessions to our clientsIdentify and pursue new PR business opportunities, expanding the agency’s services and client basePartner with Words At Work account management/strategist teams to grow current accounts through additional PR servicesAct as an internal advisor, sharing PR best practices with the broader team to foster collective successOrchestrate regular media coverage reports for clients, including data interpretation/analysis and recommendationsSkills, Knowledge and Expertise8+ years of experience, agency experience strongly preferredBachelor’s degree in public relations, strategic communications, marketing and/or communicationsDemonstrated experience working with and presenting to C-Level executivesExtensive experience with crisis communications3+ years in a lead client-facing role managing strategic public relations, marketing, or communications strategiesStrong understanding of media landscape, including earned media strategiesExperience developing relationships with relevant trade publications, regional and national mediaConfident and emotionally intelligent communicatorAbility to successfully manage multiple projects simultaneouslyAbility to think conceptually and provide direction/input for designers, writers, developers, and video teams.Willing to travel to 1-2x/year for strategic planning meetings or strategic client events.About Words At WorkFounded in 1988, Words At Work is a collaborative, entrepreneurial firm committed to helping its clients build strong, profitable brands. Clients utilize us as a full-service marketing agency. They can also look to us for selected services, such as brand strategy, content marketing, website development, sales enablement, demand generation, social media and public relations.Our compensation program includes market-competitive salaries, bonus plan based on company and individual performance, and a 401(k) retirement plan. Employee medical, dental, disability and life insurance are 100-percent employer paid.For more information about Words At Work, visit wordsatwork.com or contact careers@wordsatwork.com.Words At Work is an equal opportunity employer. We are committed to hiring employees regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
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Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Words At Work needs a relationship builder and strategic thinker for our growing Public Relations team. We have a no-drama, self-starter culture where everyone is expected to both think strategically and execute on that strategy. Our work moves quickly, and we are focused on building quality relationships and deliverables without rigid processes. We expect individual accountability for work produced and allow our team members to build a process that works for them and the client to get things done most efficiently. The right fit for this role will be a self-starter who is comfortable bringing enthusiastic expertise to meetings with executives. This role will develop and execute public relations strategies that achieve clients’ KPIs, apply best practices of public relations and maintain healthy client accounts.ResponsibilitiesLead the PR activities for accounts and build strategic public relations plans for Words At Work clientsBuild and sustain client loyalty by delivering exceptional customer service and producing compelling contentStay current with industry topics/trends that are relevant to our clients and proactively bring new ideas that align with client’s business goalsManage the end-to-end process of creating and finalizing a range of internal and external deliverables including pitches, news releases, crises comms plans, talking points, briefing books, executive bios, agendas, and creative briefsThink beyond PR, providing big picture recommendations for building integrated PR, marketing and social media campaigns that address client challenges and goalsBuild and maintain relationships with key industry stakeholders, media outlets, and influencersProvide media relations, crisis comms and other PR training and planning sessions to our clientsIdentify and pursue new PR business opportunities, expanding the agency’s services and client basePartner with Words At Work account management/strategist teams to grow current accounts through additional PR servicesAct as an internal advisor, sharing PR best practices with the broader team to foster collective successOrchestrate regular media coverage reports for clients, including data interpretation/analysis and recommendationsSkills, Knowledge and Expertise8+ years of experience, agency experience strongly preferredBachelor’s degree in public relations, strategic communications, marketing and/or communicationsDemonstrated experience working with and presenting to C-Level executivesExtensive experience with crisis communications3+ years in a lead client-facing role managing strategic public relations, marketing, or communications strategiesStrong understanding of media landscape, including earned media strategiesExperience developing relationships with relevant trade publications, regional and national mediaConfident and emotionally intelligent communicatorAbility to successfully manage multiple projects simultaneouslyAbility to think conceptually and provide direction/input for designers, writers, developers, and video teams.Willing to travel to 1-2x/year for strategic planning meetings or strategic client events.About Words At WorkFounded in 1988, Words At Work is a collaborative, entrepreneurial firm committed to helping its clients build strong, profitable brands. Clients utilize us as a full-service marketing agency. They can also look to us for selected services, such as brand strategy, content marketing, website development, sales enablement, demand generation, social media and public relations.Our compensation program includes market-competitive salaries, bonus plan based on company and individual performance, and a 401(k) retirement plan. Employee medical, dental, disability and life insurance are 100-percent employer paid.For more information about Words At Work, visit wordsatwork.com or contact careers@wordsatwork.com.Words At Work is an equal opportunity employer. We are committed to hiring employees regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
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