CVS Health
Senior Manager, Marketing -Individual & Family plans - Consumer Strategy
CVS Health, Wellesley, Massachusetts, us, 02482
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information. Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. Position Summary Responsible for leading the development of strategic recommendations and programs/campaigns to drive results in targeted markets, businesses, or consumer segments. This Senior Marketing Manager will be responsible for developing the annual consumer strategy aligned with business goals and informed by market dynamics, product, competitive environment, consumer insights – to help deliver growth goals for Aetna CVS Health’s Individual & Family plans. This leader explores integration, localization, and expansion opportunities. The ideal candidate has a solid marketing background, is driven, creative - but relies on data, and has strong interpersonal skills. Bring your expertise to a fast-paced, growing, business unit, with all the career and development opportunities offered by a Fortune 6 company. This position will be hybrid with anticipated in office days Tuesday, Wednesday and Thursday. Candidates will be within a reasonable commuting distance to one of the following CVS HUBS: Hartford, CT, Wellesley, MA., New York, NY or Chicago. Elemental Responsibilities:
Align with the business team on goals, strategy, markets competitiveness, etc. Partner with product to understand, test, position new initiatives for success. Plan research agenda partnering with Brand, Product, Sales & Distribution, etc. Create consumers/brokers value proposition, creative concept, product positioning, etc. Work with external agencies to deliver on-brand, on-product-positioning templates. Explore opportunities: Enterprise integration, Multicultural, Affinity programs, Influencers, etc. Implement efficient assets development tool: Explore vendors/automation platforms/train team. Competitors tracking and analysis: strategies, offering, market positioning. Support Product/Legal/Compliance alignment to update the marketing “Source of Trust.” Support the delivery of multi-channel direct-to-consumer marketing campaigns. Required Qualifications
7+ years of progressive experience in marketing. Preferred Qualifications
MBA preferred. Experience in Product, Marketing, Brand Management, Agencies or Consulting roles. B2C background. Experience in program, project, and vendor management. Organized with strong attention to detail. Strong interpersonal skills. Experience with automated assets development platforms a plus. Experience working in highly regulated industry a plus. Bilingual English/Spanish a plus. Education Bachelor’s Degree in Business, Marketing, Communications, or Equivalent experience. Pay Range The typical pay range for this role is: $86,700.00 - $190,700.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long-term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work. CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions.
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If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information. Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. Position Summary Responsible for leading the development of strategic recommendations and programs/campaigns to drive results in targeted markets, businesses, or consumer segments. This Senior Marketing Manager will be responsible for developing the annual consumer strategy aligned with business goals and informed by market dynamics, product, competitive environment, consumer insights – to help deliver growth goals for Aetna CVS Health’s Individual & Family plans. This leader explores integration, localization, and expansion opportunities. The ideal candidate has a solid marketing background, is driven, creative - but relies on data, and has strong interpersonal skills. Bring your expertise to a fast-paced, growing, business unit, with all the career and development opportunities offered by a Fortune 6 company. This position will be hybrid with anticipated in office days Tuesday, Wednesday and Thursday. Candidates will be within a reasonable commuting distance to one of the following CVS HUBS: Hartford, CT, Wellesley, MA., New York, NY or Chicago. Elemental Responsibilities:
Align with the business team on goals, strategy, markets competitiveness, etc. Partner with product to understand, test, position new initiatives for success. Plan research agenda partnering with Brand, Product, Sales & Distribution, etc. Create consumers/brokers value proposition, creative concept, product positioning, etc. Work with external agencies to deliver on-brand, on-product-positioning templates. Explore opportunities: Enterprise integration, Multicultural, Affinity programs, Influencers, etc. Implement efficient assets development tool: Explore vendors/automation platforms/train team. Competitors tracking and analysis: strategies, offering, market positioning. Support Product/Legal/Compliance alignment to update the marketing “Source of Trust.” Support the delivery of multi-channel direct-to-consumer marketing campaigns. Required Qualifications
7+ years of progressive experience in marketing. Preferred Qualifications
MBA preferred. Experience in Product, Marketing, Brand Management, Agencies or Consulting roles. B2C background. Experience in program, project, and vendor management. Organized with strong attention to detail. Strong interpersonal skills. Experience with automated assets development platforms a plus. Experience working in highly regulated industry a plus. Bilingual English/Spanish a plus. Education Bachelor’s Degree in Business, Marketing, Communications, or Equivalent experience. Pay Range The typical pay range for this role is: $86,700.00 - $190,700.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long-term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work. CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions.
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