Strategic Marketing Senior Analyst – Online / Offline Channels

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.Position SummaryThis is a hybrid role. Candidates who are located near a CVS Health location will be required to commute into the office 3x per week.Develop innovative approaches to marketing that help the company expand business while building trust and loyalty with customers.This marketing analyst will be responsible for developing online and offline channels for direct-to-consumer acquisition campaigns – to help deliver growth goals for Aetna CVS Health’s Individual & Family plans. The ideal candidate brings experience in channels development, is driven, organized, pays attention to details, and is a team player. Bring your expertise to a fast-paced, growing business unit, with all the career and development opportunities offered by a Fortune 6 company.Elemental Responsibilities:Supports the development/implementation of online (streaming video, banner ads, paid social, email, Search) and offline communication channels (radio, out-of-home, direct mail, TV).Works with external agencies to develop on-brand assets that convey our value proposition.Manages operations, review, and approval processes, to deliver compliant campaigns.Plans and prioritizes channels to meet deadlines and be in market on time and with excellence.Ensures digital assets meet accessibility standards, manages translations, etc.Demonstrates ability to continuously learn, improve processes, suggest ideas.Required Qualifications3+ years of progressive experience in marketing or a related field.Preferred QualificationsB2C experience: Marketing, Brand Management, or Agencies.Bachelor’s Degree in Business, Marketing, Communications, or related field. MBA a plus.Experience with online/offline channels, project management. Automation experience a plus.Experience working in a highly regulated industry a plus.Organized with strong attention to detail.Bilingual – English/Spanish a plus.EducationBachelor’s Degree in Business, Marketing, Communications, or related field. MBA preferred.Pay RangeThe typical pay range for this role is: $40,600.00 - $97,800.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long-term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time, and other time off are provided consistent with relevant state law and Company policies.For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits.We anticipate the application window for this opening will close on: 03/14/2024.CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@CVSHealth.com. If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.

Make your application after reading the following skill and qualification requirements for this position.#J-18808-LjbffrRemote working/work at home options are available for this role.