Missouri State University
Director of Strategic Communications (University Advancement)
Missouri State University, Springfield, Missouri, us, 65897
Posting Details
Position Information
Position TitleDirector of Strategic Communications (University Advancement)
Work LocationSpringfield Campus
DepartmentUniversity Advancement Relations
HR Home Department090100 VP UNIVERSITY ADVANCEMENT
Pay Grade44
Proposed Salary$57,000/annual
Position only available to current, regular, full-time Missouri State University employees?No, Position is available to all applicants.
Appointment TypeFull Time Regular
Exempt/Non-ExemptExempt
General Function
Director of Strategic Communications helps facilitate and plan the communication strategy of University Advancement and works closely with staff to develop stories, organize social media initiatives, and assist with print and electronic communications. This position oversees the organization, design, and functionality of multiple websites within the units of University Advancement and assures accessibility of the websites for all users including consideration of the Americans with Disabilities Act. The Director of Strategic Communications ensures the coordinated development, communication, implementation, and maintenance of web projects, social media content, branding, marketing messages, policies, and procedures within University Advancement, collaborates with all departments under University Advancement and web users to understand and meet the information needs of donors, alumni and friends of the University and other users.
Description of Primary Duties
1. Directs the planning, organizing, evaluating, and developing resources, making recommendations for the overall site regarding design, security, upgrades, and technical issues, and gathering information from the University Advancement units to make suggested refinements based on changing technology, user expectations, and web trends, and supervises the Content Strategist in the promotion of the University Advancement websites in key search engines, journals, books, and directories.
2. Creates a positive image of the MSU Foundation and the Division for University Advancement to key internal and external audiences by preparing and managing information that features donors and the impact of the Foundation on the University, including students, faculty, and staff.
3. Coordinates and directs implementation plans for assigned websites, social media platforms, email marketing, online giving, and other online marketing strategies for University Advancement and supervises the writing and editing content for these online strategies.
4. Responsible for budget input regarding purchasing software, ads, large scale project purchases, as well as determining budget for purchase online ads, and other strategic communication plans to be submitted to the Executive Director of University Advancement Relations for approval.
5. Works with the Executive Director of University Advancement Relations to assure an informative, accurate, and interesting presence on the web by adhering to University web policies and protocols when necessary, designing and adding new web pages, modifying and updating existing web pages, maintaining current links, and performing other duties related to web development and maintenance.
6. Ensures coordinated implementation of web projects by communicating clearly with departments, attending meetings, and representing the interests of University Advancement's websites, and responding to inquiries.
7. Directs and supervises social media and online marketing campaigns created by the Content Strategist and team, as well as day-to-day online and social media activity, including advertising, writing editorials, community outreach efforts, and promotions.
8. Assures the accessibility of all University Advancement websites to all interested persons regardless of disability and assures compliance with state and federal laws regarding accessibility.
9. Ensures the optimal look, feel, and usability of the sites as well as the consistency and timely availability of pages released to the site by supervising the planning and reviewing the navigational user interface design and information site architecture, working collaboratively with programming areas, and understanding the target audience and their information needs.
10. In cooperation with the Executive Director of University Advancement Relations establishes policies and procedures for University Advancement on web-related issues and processes and ensures compliance with University web policies when necessary.
11. Works with University Advancement departments to establish the architecture and design strategy of University Advancement websites.
12. Promotes a positive and professional image of the department by being knowledgeable about various departmental procedures and policies, appropriately answering questions asked by alumni, donors, faculty, staff, or others doing business with the department.
13. Coordinates departmental web pages while working closely with Web Strategy and Development and Creative Services.
14. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
15. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Executive Director of University Advancement Relations
16. Contributes to the overall success of University Advancement by performing all other duties as assigned.
Minimum Acceptable Qualifications
Education: A bachelor's degree in marketing, Communications, Public Relations, Journalism, or a related area is required. A master's degree preferred. An equivalent combination of years of experience and education may be considered for substitution of educational requirements.
Experience: At least three years of experience in a professional position in a public relations environment is required. Previous supervisory experience is preferred. Writing and/or editing experience with print or electronic media are required. Work experience in higher education or non-profit is preferred.
Skills: Excellent verbal and written communication skills are required. Knowledge of basic content management software is required. Organizational planning and management skills are required. Knowledge of databases and spreadsheets, word processing, and social media applications is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. An understanding of HTML, Java scripting, and streaming technologies is preferred. An understanding of accessibility issues related to disabled users is preferred.#LI-CP1
Additional Qualifications
Link to Job Descriptionhttps://www.missouristate.edu/Human/JobDescriptions/1724-strategic-communications-and-content-specialist.htm
Open Date08/20/2024
Close Date (If Close Date is blank then the posting is considered open until filled)
Special Instructions to Applicants
The first date of consideration is September 3, 2024, and review of applications will continue until the position is filled.Official transcripts required at time of hire.
EO/AA and Diversity Statement
Non-Discrimination StatementMissouri State University is a community of people with respect for diversity. The University emphasizes the dignity and equality common to all persons and adheres to a strict non-discrimination policy regarding the treatment of individual faculty, staff, and students. In accord with federal law and applicable Missouri statutes, the University does not discriminate on the basis of race, color, national origin (including ancestry, or any other subcategory of national origin recognized by applicable law), religion, sex (including marital status, family status, pregnancy, sexual orientation, gender identity, gender expression, or any other subcategory of sex recognized by applicable law), age, disability, veteran status, genetic information, or any other basis protected by applicable law in employment or in any program or activity offered or sponsored by the University. Sex discrimination encompasses sexual harassment, which includes sexual violence, and is strictly prohibited by Title IX of the Education Amendments of 1972.
This policy shall not be interpreted in a manner as to violate the legal rights of religious organizations or of military organizations associated with the Armed Forces of the United States of America.
The University maintains a grievance procedure incorporating due process available to any person who believes he or she has been discriminated against. Missouri State University is an Equal Opportunity/Affirmative Action/Minority/Female/Veterans/Disability/Sexual Orientation/Gender Identity employer. Inquiries concerning the complaint/grievance procedure related to sex discrimination, including sexual harassment and sexual assault, should be addressed to the
Title IX Coordinator , Carrington Hall 205, 901 S. National Ave., Springfield, Missouri 65897,
TitleIX@MissouriState.edu ,
417-836-4252 , or to the Office for Civil Rights. All other inquiries concerning the grievance procedure, Affirmative Action Plan, or compliance with federal and state laws and guidelines should be addressed to the Equal Opportunity Officer,
Office for Institutional Equity and Compliance,
Carrington Hall 205, 901 S. National Ave., Springfield, Missouri 65897,
Equity@MissouriState.edu ,
417-836-4252 , or to the Office for Civil Rights. (Res. Board Policies No. 70-11; Bd. Min. 10-28-11.)
Background Check Statement
Employment will require a criminal background check at University expense.
Posting Detail
Posting Number20240212FTS
Quicklink for Postinghttps://jobs.missouristate.edu/postings/76860
Position Information
Position TitleDirector of Strategic Communications (University Advancement)
Work LocationSpringfield Campus
DepartmentUniversity Advancement Relations
HR Home Department090100 VP UNIVERSITY ADVANCEMENT
Pay Grade44
Proposed Salary$57,000/annual
Position only available to current, regular, full-time Missouri State University employees?No, Position is available to all applicants.
Appointment TypeFull Time Regular
Exempt/Non-ExemptExempt
General Function
Director of Strategic Communications helps facilitate and plan the communication strategy of University Advancement and works closely with staff to develop stories, organize social media initiatives, and assist with print and electronic communications. This position oversees the organization, design, and functionality of multiple websites within the units of University Advancement and assures accessibility of the websites for all users including consideration of the Americans with Disabilities Act. The Director of Strategic Communications ensures the coordinated development, communication, implementation, and maintenance of web projects, social media content, branding, marketing messages, policies, and procedures within University Advancement, collaborates with all departments under University Advancement and web users to understand and meet the information needs of donors, alumni and friends of the University and other users.
Description of Primary Duties
1. Directs the planning, organizing, evaluating, and developing resources, making recommendations for the overall site regarding design, security, upgrades, and technical issues, and gathering information from the University Advancement units to make suggested refinements based on changing technology, user expectations, and web trends, and supervises the Content Strategist in the promotion of the University Advancement websites in key search engines, journals, books, and directories.
2. Creates a positive image of the MSU Foundation and the Division for University Advancement to key internal and external audiences by preparing and managing information that features donors and the impact of the Foundation on the University, including students, faculty, and staff.
3. Coordinates and directs implementation plans for assigned websites, social media platforms, email marketing, online giving, and other online marketing strategies for University Advancement and supervises the writing and editing content for these online strategies.
4. Responsible for budget input regarding purchasing software, ads, large scale project purchases, as well as determining budget for purchase online ads, and other strategic communication plans to be submitted to the Executive Director of University Advancement Relations for approval.
5. Works with the Executive Director of University Advancement Relations to assure an informative, accurate, and interesting presence on the web by adhering to University web policies and protocols when necessary, designing and adding new web pages, modifying and updating existing web pages, maintaining current links, and performing other duties related to web development and maintenance.
6. Ensures coordinated implementation of web projects by communicating clearly with departments, attending meetings, and representing the interests of University Advancement's websites, and responding to inquiries.
7. Directs and supervises social media and online marketing campaigns created by the Content Strategist and team, as well as day-to-day online and social media activity, including advertising, writing editorials, community outreach efforts, and promotions.
8. Assures the accessibility of all University Advancement websites to all interested persons regardless of disability and assures compliance with state and federal laws regarding accessibility.
9. Ensures the optimal look, feel, and usability of the sites as well as the consistency and timely availability of pages released to the site by supervising the planning and reviewing the navigational user interface design and information site architecture, working collaboratively with programming areas, and understanding the target audience and their information needs.
10. In cooperation with the Executive Director of University Advancement Relations establishes policies and procedures for University Advancement on web-related issues and processes and ensures compliance with University web policies when necessary.
11. Works with University Advancement departments to establish the architecture and design strategy of University Advancement websites.
12. Promotes a positive and professional image of the department by being knowledgeable about various departmental procedures and policies, appropriately answering questions asked by alumni, donors, faculty, staff, or others doing business with the department.
13. Coordinates departmental web pages while working closely with Web Strategy and Development and Creative Services.
14. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
15. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Executive Director of University Advancement Relations
16. Contributes to the overall success of University Advancement by performing all other duties as assigned.
Minimum Acceptable Qualifications
Education: A bachelor's degree in marketing, Communications, Public Relations, Journalism, or a related area is required. A master's degree preferred. An equivalent combination of years of experience and education may be considered for substitution of educational requirements.
Experience: At least three years of experience in a professional position in a public relations environment is required. Previous supervisory experience is preferred. Writing and/or editing experience with print or electronic media are required. Work experience in higher education or non-profit is preferred.
Skills: Excellent verbal and written communication skills are required. Knowledge of basic content management software is required. Organizational planning and management skills are required. Knowledge of databases and spreadsheets, word processing, and social media applications is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. An understanding of HTML, Java scripting, and streaming technologies is preferred. An understanding of accessibility issues related to disabled users is preferred.#LI-CP1
Additional Qualifications
Link to Job Descriptionhttps://www.missouristate.edu/Human/JobDescriptions/1724-strategic-communications-and-content-specialist.htm
Open Date08/20/2024
Close Date (If Close Date is blank then the posting is considered open until filled)
Special Instructions to Applicants
The first date of consideration is September 3, 2024, and review of applications will continue until the position is filled.Official transcripts required at time of hire.
EO/AA and Diversity Statement
Non-Discrimination StatementMissouri State University is a community of people with respect for diversity. The University emphasizes the dignity and equality common to all persons and adheres to a strict non-discrimination policy regarding the treatment of individual faculty, staff, and students. In accord with federal law and applicable Missouri statutes, the University does not discriminate on the basis of race, color, national origin (including ancestry, or any other subcategory of national origin recognized by applicable law), religion, sex (including marital status, family status, pregnancy, sexual orientation, gender identity, gender expression, or any other subcategory of sex recognized by applicable law), age, disability, veteran status, genetic information, or any other basis protected by applicable law in employment or in any program or activity offered or sponsored by the University. Sex discrimination encompasses sexual harassment, which includes sexual violence, and is strictly prohibited by Title IX of the Education Amendments of 1972.
This policy shall not be interpreted in a manner as to violate the legal rights of religious organizations or of military organizations associated with the Armed Forces of the United States of America.
The University maintains a grievance procedure incorporating due process available to any person who believes he or she has been discriminated against. Missouri State University is an Equal Opportunity/Affirmative Action/Minority/Female/Veterans/Disability/Sexual Orientation/Gender Identity employer. Inquiries concerning the complaint/grievance procedure related to sex discrimination, including sexual harassment and sexual assault, should be addressed to the
Title IX Coordinator , Carrington Hall 205, 901 S. National Ave., Springfield, Missouri 65897,
TitleIX@MissouriState.edu ,
417-836-4252 , or to the Office for Civil Rights. All other inquiries concerning the grievance procedure, Affirmative Action Plan, or compliance with federal and state laws and guidelines should be addressed to the Equal Opportunity Officer,
Office for Institutional Equity and Compliance,
Carrington Hall 205, 901 S. National Ave., Springfield, Missouri 65897,
Equity@MissouriState.edu ,
417-836-4252 , or to the Office for Civil Rights. (Res. Board Policies No. 70-11; Bd. Min. 10-28-11.)
Background Check Statement
Employment will require a criminal background check at University expense.
Posting Detail
Posting Number20240212FTS
Quicklink for Postinghttps://jobs.missouristate.edu/postings/76860