Laserfiche
Marketing Operations Manager
Laserfiche, Long Beach, California, us, 90899
Laserfiche is hiring aMarketing Operations Manager. The Marketing Operations Managerwill beresponsible for managing the processes, platforms and data required to execute marketing campaigns at Laserfiche. As the glue that holds together day-to-day marketing functions, this person is responsible for ensuring campaigns and processes run efficiently and effectively from start to finish.
This role is ideal for individuals who enjoy problem solving, data analysis and interacting with marketing technology platforms. This person should be comfortable working cross-functionally with teams and departments to support growth goals and meet stakeholder needs.
This role reports to the Director, Demand Generation and is part of the Demand Generation Team. This person will also work closely with the Business Transformation Office - which is responsible for administering and managing marketing and sales platforms across the company.
Location:
Three days/ week from office - Long Beach, CAWork from home Mondays and Fridays
About Role - Essential Functions:
Managing our marketing automation system and marketing contact database,including:
Managing campaign attribution in Salesforce. This includes creating and updating Salesforce campaigns and Pardot automations to support attribution for customer, prospect and partner-facing campaigns.Managing lead scoring and grading, which includes identifying funnel trends and updating Pardot automations to ensure all marketing touchpoints are accounted for in measuring lead quality.Frequent lead data imports and exports, including importing CSVs of leads from external, 3rdparty marketing efforts while accounting for data points such as marketing opt-in, lead score, campaign membership and more. This also includes exporting data to securely share leads with partners.Managing lead and customer nurturing efforts (i.e. drip campaigns). This includes working with stakeholders and copywriters on content creation, managing the associated data and automated workflows, and monitoring results on a routine basis to drive continuous improvement.Creating and updating marketing formsto ensure accurate, consistent data is flowing into our marketing automation and CRM systems.Identifying, troubleshooting and resolving sync errorsbetween Pardot and Salesforce to ensure seamless data sync between systems.
Working cross-functionally with Salesby:
Ensuring leads and critical data flow seamlesslyto SDRs and other sales team members to support lead qualification efforts.
Marketing and demand generation reportingfor select campaigns, including but not limited to:
Building Salesforce dashboards and reportsmeasuring data such as MQLs, SQLs, opportunities, and estimated ARR for marketing campaigns and channels as needed.
Support global data privacy compliancewithin our marketing efforts, including:
Managing marketing opt-in preferences as neededfor our marketing contact database.Responding to data subject access requests (DSAR)as needed to comply with data privacy regulations (e.g. data deletion requests).Ensuring campaigns account for marketing opt-in rules, which includes monitoring the campaigns platforms and data collection points and implementing adjustments where needed.
Create and maintain documentationon marketing processes, automations, and data management practices to continuously explain and publicize processes internally.Work with the BTO Platforms Team tobuild, test, deploy and makerecommendations on marketing platform integrations.Deploy and manage surveys targeted at customers and leadsas needed.
About You - Essential Qualifications:
A minimum of 3 years of experience in marketing data management, marketing automation.Experience with marketing automation platforms (e.g. Pardot, HubSpot or Marketo).Pardot experience is a plus.Expe ience with Salesforce or other CRM systemsB2B marketing experience preferred but not requiredEmail marketing database management experienceincluding importing contacts, maintaining list segmentations, managing drip campaigns and more.Demonstrated ability to learn and master new software applications as needed.Strong communication and interpersonal skills to support internal collaboration.Professionalism and the ability to build relationships with internal stakeholders.
The salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidates geographic region, job-related knowledge, skills, and years of experience amongst other factors.
Range: $88,000.00- $115,000.00per year
Perks and Benefits at a Glance
Generous time off:
15 Days of Vacation
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3 Floating Holidays
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2 Paid Volunteer Days
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9 Paid Holidays
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4-day Year-end Closure
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``` - Hybrid Work Environment - Free Parking: covered and EV charging stations - Various 401 (k) Investment Options and Generous Company Match - HMO and PPO Medical Care Options (Employees are fully covered under HMO)
About Us: Laserfiche is the leading global provider of intelligent content management and business process automation. The Laserfiche platform enables organizations in more than 80 countries to transform into digital businesses. Customers in everyindustryincluding government, education, financial services, and manufacturinguse Laserfiche to boost productivity, scale their business and deliver digital-first customer experiences.?Our employees in offices around the world are committed to the companys vision of empowering customers and inspiring people to reimagine how technology can transform lives.
Learn more about our team here.
Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions - such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination - without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.
Laserfiche provides reasonable accommodations for applicants with disabilities upon request. Formoreinformation, please contact Talent Acquisition ator 562-988-1688.
This role is ideal for individuals who enjoy problem solving, data analysis and interacting with marketing technology platforms. This person should be comfortable working cross-functionally with teams and departments to support growth goals and meet stakeholder needs.
This role reports to the Director, Demand Generation and is part of the Demand Generation Team. This person will also work closely with the Business Transformation Office - which is responsible for administering and managing marketing and sales platforms across the company.
Location:
Three days/ week from office - Long Beach, CAWork from home Mondays and Fridays
About Role - Essential Functions:
Managing our marketing automation system and marketing contact database,including:
Managing campaign attribution in Salesforce. This includes creating and updating Salesforce campaigns and Pardot automations to support attribution for customer, prospect and partner-facing campaigns.Managing lead scoring and grading, which includes identifying funnel trends and updating Pardot automations to ensure all marketing touchpoints are accounted for in measuring lead quality.Frequent lead data imports and exports, including importing CSVs of leads from external, 3rdparty marketing efforts while accounting for data points such as marketing opt-in, lead score, campaign membership and more. This also includes exporting data to securely share leads with partners.Managing lead and customer nurturing efforts (i.e. drip campaigns). This includes working with stakeholders and copywriters on content creation, managing the associated data and automated workflows, and monitoring results on a routine basis to drive continuous improvement.Creating and updating marketing formsto ensure accurate, consistent data is flowing into our marketing automation and CRM systems.Identifying, troubleshooting and resolving sync errorsbetween Pardot and Salesforce to ensure seamless data sync between systems.
Working cross-functionally with Salesby:
Ensuring leads and critical data flow seamlesslyto SDRs and other sales team members to support lead qualification efforts.
Marketing and demand generation reportingfor select campaigns, including but not limited to:
Building Salesforce dashboards and reportsmeasuring data such as MQLs, SQLs, opportunities, and estimated ARR for marketing campaigns and channels as needed.
Support global data privacy compliancewithin our marketing efforts, including:
Managing marketing opt-in preferences as neededfor our marketing contact database.Responding to data subject access requests (DSAR)as needed to comply with data privacy regulations (e.g. data deletion requests).Ensuring campaigns account for marketing opt-in rules, which includes monitoring the campaigns platforms and data collection points and implementing adjustments where needed.
Create and maintain documentationon marketing processes, automations, and data management practices to continuously explain and publicize processes internally.Work with the BTO Platforms Team tobuild, test, deploy and makerecommendations on marketing platform integrations.Deploy and manage surveys targeted at customers and leadsas needed.
About You - Essential Qualifications:
A minimum of 3 years of experience in marketing data management, marketing automation.Experience with marketing automation platforms (e.g. Pardot, HubSpot or Marketo).Pardot experience is a plus.Expe ience with Salesforce or other CRM systemsB2B marketing experience preferred but not requiredEmail marketing database management experienceincluding importing contacts, maintaining list segmentations, managing drip campaigns and more.Demonstrated ability to learn and master new software applications as needed.Strong communication and interpersonal skills to support internal collaboration.Professionalism and the ability to build relationships with internal stakeholders.
The salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidates geographic region, job-related knowledge, skills, and years of experience amongst other factors.
Range: $88,000.00- $115,000.00per year
Perks and Benefits at a Glance
Generous time off:
15 Days of Vacation
```{=html}
```
3 Floating Holidays
```{=html}
```
2 Paid Volunteer Days
```{=html}
```
9 Paid Holidays
```{=html}
```
4-day Year-end Closure
```{=html}
``` - Hybrid Work Environment - Free Parking: covered and EV charging stations - Various 401 (k) Investment Options and Generous Company Match - HMO and PPO Medical Care Options (Employees are fully covered under HMO)
About Us: Laserfiche is the leading global provider of intelligent content management and business process automation. The Laserfiche platform enables organizations in more than 80 countries to transform into digital businesses. Customers in everyindustryincluding government, education, financial services, and manufacturinguse Laserfiche to boost productivity, scale their business and deliver digital-first customer experiences.?Our employees in offices around the world are committed to the companys vision of empowering customers and inspiring people to reimagine how technology can transform lives.
Learn more about our team here.
Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions - such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination - without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.
Laserfiche provides reasonable accommodations for applicants with disabilities upon request. Formoreinformation, please contact Talent Acquisition ator 562-988-1688.