Spectrum Reach
Senior Manager, Programmatic Account Management (LOCAL) - Ad Sales
Spectrum Reach, New York, New York, United States,
The
Senior Manager, Programmatic Account Management
(LOCAL) is responsible for leading Programmatic Account Management for our Local Ad Sales business and partnering with our Local Programmatic Sales team to deliver the needs and deepen partnerships across agencies and advertisers with a focus on mid-market/ regional/ independent customers. This role is a coach/ player role; in addition to leading the team, the Senior Manager, Programmatic Account Management will manage a handful of accounts.
This key team member is integral to ensure advertisers and agencies have a positive customer experience and help fuel Spectrum Reach programmatic revenue growth through consultative and technical approach. This role requires experience leading a team, setting goals, and working with partner teams in National Account Management to develop best practices within the account management discipline of a programmatic business (preferably streaming/ OTT/ CTV).
Major Duties and ResponsibilitiesTeam LeaderManage and coach a small (but growing) team of Account ManagersEnsure team delivering a best-in-class customer experienceEnsure all campaigns delivering to expectations of clients and sales teamsDevelop goals, tactics, and best practices for account management teamResponsible for defining and allocating responsibilities among the teamPartner with Sales team, and Partnerships teams to grow business and meet the needs of the marketplaceX-functional collaboration and excellent relationships with product, yield, and ad ops
Key Account(s)Serve as lead Account Manager for handful of key account(s)Provide campaign management, customer support, and partner with sales lead on select account(s)
Campaign ManagementDevelop optimal campaign lifecycle from deal creation to QBREstablish key benchmarks/ KPIs for accounts and deals for team to manage toEnhance documentation through lifecycle inclusive of deal intake/ specs form, troubleshoot questions, client check-insOrganize x-functional calls for AM team for kick off calls (for big or complex deals), challenging troubleshooting, etc.
Customer SupportDevelop client segmentation (e.g. Gold, Silver, Bronze) that will be used to inform LOE by account management teamEstablish cadence of client touch points and service level for each client segmentForm client relationships with our largest accounts (e.g. Gold) to help your team deliver on client expectationsProvide templates to your team for QBRs, check-ins, communication, etc.
Sales and X-Functional PartnershipsAlign goals with Local Sales Leaders, National Sales & Account Management, and x-functional partnersCollaborate with sales team on to manage pipeline, stakeholder mapping, cultivating new relationships, and deal flowSupport team marketing/ sales material creation for agency/ client specific meetingsUnderstand agency objectives and KPIs and translate that into programmatic deals that meet those needsPartner with Yield team to maximize inventory usage to ensure deal delivery and/ or help fill holes to maximize fill rateStay ahead of the curve on marketplace trends relating to programmatic and CTV
Required QualificationsSkills/Abilities and KnowledgePeople leader in account management roleKnowledge of the programmatic ecosystem, and how Streaming/ OTT/ CTV is bought and soldExperience within Local Ad Sales and mid-market/ independent agenciesClient segmentation and development of a level of service across multiple tiers of client segmentsVision of what a good customer experience and lifecycle looks like for programmatic streamingExperience with PMP and PG deal typesExperience with Salesforce, SSP Platforms (Magnite, Freewheel), and other Advertising software or technologyFamiliarity with and experience in programmatic; understanding of deal IDs, metrics, and optimization strategiesCustomer obsessed to insure excellent client experience and service pre, during, and postDemonstrated organizational skills and attention to detailEffective communication skills in a faced paced sales environmentCollaborative mindset, ready to work with multiple cross-functional departmentsMust be an excellent problem solver with expertise in finding solutions with the help of othersHigh level proficiency in MS Office, particularly excel as well as other data and analytics softwareEffective verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling storyFamiliarity with writing rationales and/or agency POVs (“point of views”)An analytical mindset that identifies solutions based in dataPassionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach, agencies, and advertisers.Comfortable with entrepreneurial speed and “pinch hitting” for different roles as we build
EducationBachelor's degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience
Related Work Experience2-3 years’ of people leadership experience5-8 years’ experience in programmatic account management experience
Preferred QualificationsPrevious experience leading a team of account managersExperience working within a high growth newly formed programmatic businessPrevious experience in an Publisher, Ad Agency, SSP, DSP, Agency Trading DeskHands on experience with SSP, DSPs, marketplaces (e.g. SpotX, TTD, Freewheel)Understanding of 3rd party ad servers, tags, and video ad serving concepts (e.g. VAST)
Senior Manager, Programmatic Account Management
(LOCAL) is responsible for leading Programmatic Account Management for our Local Ad Sales business and partnering with our Local Programmatic Sales team to deliver the needs and deepen partnerships across agencies and advertisers with a focus on mid-market/ regional/ independent customers. This role is a coach/ player role; in addition to leading the team, the Senior Manager, Programmatic Account Management will manage a handful of accounts.
This key team member is integral to ensure advertisers and agencies have a positive customer experience and help fuel Spectrum Reach programmatic revenue growth through consultative and technical approach. This role requires experience leading a team, setting goals, and working with partner teams in National Account Management to develop best practices within the account management discipline of a programmatic business (preferably streaming/ OTT/ CTV).
Major Duties and ResponsibilitiesTeam LeaderManage and coach a small (but growing) team of Account ManagersEnsure team delivering a best-in-class customer experienceEnsure all campaigns delivering to expectations of clients and sales teamsDevelop goals, tactics, and best practices for account management teamResponsible for defining and allocating responsibilities among the teamPartner with Sales team, and Partnerships teams to grow business and meet the needs of the marketplaceX-functional collaboration and excellent relationships with product, yield, and ad ops
Key Account(s)Serve as lead Account Manager for handful of key account(s)Provide campaign management, customer support, and partner with sales lead on select account(s)
Campaign ManagementDevelop optimal campaign lifecycle from deal creation to QBREstablish key benchmarks/ KPIs for accounts and deals for team to manage toEnhance documentation through lifecycle inclusive of deal intake/ specs form, troubleshoot questions, client check-insOrganize x-functional calls for AM team for kick off calls (for big or complex deals), challenging troubleshooting, etc.
Customer SupportDevelop client segmentation (e.g. Gold, Silver, Bronze) that will be used to inform LOE by account management teamEstablish cadence of client touch points and service level for each client segmentForm client relationships with our largest accounts (e.g. Gold) to help your team deliver on client expectationsProvide templates to your team for QBRs, check-ins, communication, etc.
Sales and X-Functional PartnershipsAlign goals with Local Sales Leaders, National Sales & Account Management, and x-functional partnersCollaborate with sales team on to manage pipeline, stakeholder mapping, cultivating new relationships, and deal flowSupport team marketing/ sales material creation for agency/ client specific meetingsUnderstand agency objectives and KPIs and translate that into programmatic deals that meet those needsPartner with Yield team to maximize inventory usage to ensure deal delivery and/ or help fill holes to maximize fill rateStay ahead of the curve on marketplace trends relating to programmatic and CTV
Required QualificationsSkills/Abilities and KnowledgePeople leader in account management roleKnowledge of the programmatic ecosystem, and how Streaming/ OTT/ CTV is bought and soldExperience within Local Ad Sales and mid-market/ independent agenciesClient segmentation and development of a level of service across multiple tiers of client segmentsVision of what a good customer experience and lifecycle looks like for programmatic streamingExperience with PMP and PG deal typesExperience with Salesforce, SSP Platforms (Magnite, Freewheel), and other Advertising software or technologyFamiliarity with and experience in programmatic; understanding of deal IDs, metrics, and optimization strategiesCustomer obsessed to insure excellent client experience and service pre, during, and postDemonstrated organizational skills and attention to detailEffective communication skills in a faced paced sales environmentCollaborative mindset, ready to work with multiple cross-functional departmentsMust be an excellent problem solver with expertise in finding solutions with the help of othersHigh level proficiency in MS Office, particularly excel as well as other data and analytics softwareEffective verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling storyFamiliarity with writing rationales and/or agency POVs (“point of views”)An analytical mindset that identifies solutions based in dataPassionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach, agencies, and advertisers.Comfortable with entrepreneurial speed and “pinch hitting” for different roles as we build
EducationBachelor's degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience
Related Work Experience2-3 years’ of people leadership experience5-8 years’ experience in programmatic account management experience
Preferred QualificationsPrevious experience leading a team of account managersExperience working within a high growth newly formed programmatic businessPrevious experience in an Publisher, Ad Agency, SSP, DSP, Agency Trading DeskHands on experience with SSP, DSPs, marketplaces (e.g. SpotX, TTD, Freewheel)Understanding of 3rd party ad servers, tags, and video ad serving concepts (e.g. VAST)