The Health Club
Growth Marketing Manager
The Health Club, Mission, Texas, United States, 78512
Mission
Empower everyone to live a long, full and optimal life by redefining the future of heart health.1 in 3 humans die of heart disease - its time to change that.Were designing heart health from the ground up so that humans can live fuller lives. Were building technology to accelerate recovery after a cardiac event. And were optimizing health stacks to realize preventive and aspirational goals.Recora is redefining the future of heart health — we invite you to join us on this mission.About Recora
Recora was founded in 2020 by seasoned digital health entrepreneurs. In past roles, weve founded and scaled high-growth startups, run large health systems, advised government programs, built technology you use every day, and provided healthcare for millions of lives.Were backed by leading VCs including
SignalFire ,
Pear ,
GFC ,
2048 ,
Great Oaks ,
MGV
and more. Over the last year, weve built the leading virtual cardiac recovery and management platform for members with cardiac conditions. For every member we serve, we add an average of five years to their lifespan.Were growing – fast. Our member base is doubling every month and were looking to 3x our team size quickly. This will allow us to scale nationally and accelerate product development across the continuum of heart health.Who We Are
We are innovators at heart. This driving force guides us to create, build, partner, and operate at the highest levels. We seek answers to some of the hardest problems in technology and healthcare and enjoy the process of finding unexplored solutions.Were a group of diverse, thoughtful and humble folks. Having worked in organizations of every size and shape, we know that
people
make or break teams. An open, ego-free and supportive culture is central to making the best team of people at Recora.As a team, we love our work and love working together. We take ownership in Recora and strive to grow personally and professionally in service of our mission. Because we enjoy hard problems and value growth, we can celebrate both challenges and excellence in equal measure.Job Title:
Growth Marketing ManagerClassification:
Full TimeWork Structure:
Fully RemoteShift:
Standard Business HoursTeam:
MarketingReporting to:
Director of Product ManagementLocation:
United StatesCompensation:
$75,000-$90,000 annuallyPosition Overview:We are seeking a motivated and detail-oriented
Growth Marketing Manager
to join our team and lead our member growth marketing. This role is crucial in managing marketing initiatives across our product, membership, and enrollment teams. The ideal candidate will be responsible for key growth metrics across enrollment and member engagement. This position offers an excellent opportunity to impact the lives of older adults seeking cardiac care and has significant growth potential.Key Responsibilities:Own key enrollment and retention metricsCreate, execute, and analyze outreach campaigns for potential members to meet weekly targetsIdentify and implement opportunities to expand reach and enrollment conversionRun experiments to drive enrollment and engagement metrics (e.g., campaign send time, message length, cohort targeting)Develop membership retention and growth initiativesOwn marketing for the full patient journey, from onboarding to graduation and beyondKeep Recora top of mind for current membersAnalyze trends and anticipate patient needs, deploying marketing engagement strategies to drive retention and patient engagementDrive content creation and coordinationCreate personas and cohorts for prospective and current members based on intelligent segmentation and develop targeted campaignsCreate and maintain a cohesive cross-departmental content calendar (e.g., holiday themes, Heart Health Month initiatives, etc.)Create in-app content to drive engagement with RecoraCultivate and maintain an internal brand voice and ensure consistency across all membership and enrollment campaignsCollaborate cross-functionally to support company-wide goalsWork cross-functionally with our Product, Clinical Operations, and Partnerships team to align marketing efforts with organizational goals and timelinesExperience & Skills:3 - 7 years of experience in marketing, preferably in a startup environmentTrack record of creating and executing effective email, mail, SMS-based marketing campaignsBackground in consumer/B2C marketingPrevious experience working with older adults (65+) as a target audience a plusKnowledge of healthcare services a plusExperience with data analysis tools like MixPanel and MetabaseComfortability leveraging AI tools to optimize strategy and executionAbility to work independently and autonomously, taking proactive ownership of metrics and outcomesHigh level of comfort with ambiguity and a strong desire to jump in and experiment, then analyze and pivot as neededStrong understanding of marketing best practices and emerging trendsAbility to prioritize and execute on work across various departmentsWe are an equal opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
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Empower everyone to live a long, full and optimal life by redefining the future of heart health.1 in 3 humans die of heart disease - its time to change that.Were designing heart health from the ground up so that humans can live fuller lives. Were building technology to accelerate recovery after a cardiac event. And were optimizing health stacks to realize preventive and aspirational goals.Recora is redefining the future of heart health — we invite you to join us on this mission.About Recora
Recora was founded in 2020 by seasoned digital health entrepreneurs. In past roles, weve founded and scaled high-growth startups, run large health systems, advised government programs, built technology you use every day, and provided healthcare for millions of lives.Were backed by leading VCs including
SignalFire ,
Pear ,
GFC ,
2048 ,
Great Oaks ,
MGV
and more. Over the last year, weve built the leading virtual cardiac recovery and management platform for members with cardiac conditions. For every member we serve, we add an average of five years to their lifespan.Were growing – fast. Our member base is doubling every month and were looking to 3x our team size quickly. This will allow us to scale nationally and accelerate product development across the continuum of heart health.Who We Are
We are innovators at heart. This driving force guides us to create, build, partner, and operate at the highest levels. We seek answers to some of the hardest problems in technology and healthcare and enjoy the process of finding unexplored solutions.Were a group of diverse, thoughtful and humble folks. Having worked in organizations of every size and shape, we know that
people
make or break teams. An open, ego-free and supportive culture is central to making the best team of people at Recora.As a team, we love our work and love working together. We take ownership in Recora and strive to grow personally and professionally in service of our mission. Because we enjoy hard problems and value growth, we can celebrate both challenges and excellence in equal measure.Job Title:
Growth Marketing ManagerClassification:
Full TimeWork Structure:
Fully RemoteShift:
Standard Business HoursTeam:
MarketingReporting to:
Director of Product ManagementLocation:
United StatesCompensation:
$75,000-$90,000 annuallyPosition Overview:We are seeking a motivated and detail-oriented
Growth Marketing Manager
to join our team and lead our member growth marketing. This role is crucial in managing marketing initiatives across our product, membership, and enrollment teams. The ideal candidate will be responsible for key growth metrics across enrollment and member engagement. This position offers an excellent opportunity to impact the lives of older adults seeking cardiac care and has significant growth potential.Key Responsibilities:Own key enrollment and retention metricsCreate, execute, and analyze outreach campaigns for potential members to meet weekly targetsIdentify and implement opportunities to expand reach and enrollment conversionRun experiments to drive enrollment and engagement metrics (e.g., campaign send time, message length, cohort targeting)Develop membership retention and growth initiativesOwn marketing for the full patient journey, from onboarding to graduation and beyondKeep Recora top of mind for current membersAnalyze trends and anticipate patient needs, deploying marketing engagement strategies to drive retention and patient engagementDrive content creation and coordinationCreate personas and cohorts for prospective and current members based on intelligent segmentation and develop targeted campaignsCreate and maintain a cohesive cross-departmental content calendar (e.g., holiday themes, Heart Health Month initiatives, etc.)Create in-app content to drive engagement with RecoraCultivate and maintain an internal brand voice and ensure consistency across all membership and enrollment campaignsCollaborate cross-functionally to support company-wide goalsWork cross-functionally with our Product, Clinical Operations, and Partnerships team to align marketing efforts with organizational goals and timelinesExperience & Skills:3 - 7 years of experience in marketing, preferably in a startup environmentTrack record of creating and executing effective email, mail, SMS-based marketing campaignsBackground in consumer/B2C marketingPrevious experience working with older adults (65+) as a target audience a plusKnowledge of healthcare services a plusExperience with data analysis tools like MixPanel and MetabaseComfortability leveraging AI tools to optimize strategy and executionAbility to work independently and autonomously, taking proactive ownership of metrics and outcomesHigh level of comfort with ambiguity and a strong desire to jump in and experiment, then analyze and pivot as neededStrong understanding of marketing best practices and emerging trendsAbility to prioritize and execute on work across various departmentsWe are an equal opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
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