Landry's
Marketing Brand Manager- Casino
Landry's, Houston, Texas, United States, 77246
Job DescriptionBrand Marketing ManagerLandry's Corporate OfficeSummaryManage and lead the process of developing the marketing/business plans for one or more casino concepts. Manage and assist with developing P&L and driving market growth. Ensures marketing materials are consistently visible and available accurate, on time and follow multiple gaming jurisdiction requirements.ESSENTIAL DUTIES AND RESPONSIBILITIES
include the following. Other duties may be assigned.Responsible for leading a team in strategic planning, delivering and executing all marketing programs – including TV, Radio, newspaper, direct mail, email, collateral, digital, social, direct mail, mobile applications, photography and website.Work with property marketing teams and GMs in each market to establish relationships in the community that can deliver company goals.Assist in the development of calendar promotions.Work effectively with other department heads, i.e., Purchasing, Training, IT, etc. to fully review and develop all action plans related to promotions to ensure all aspects of the promotion are executed fully and successfully.Work with vendors and agencies to manage creative process through final implementation, including production, photoshoots for TV and print.Responsible for execution of all promotions, special holiday promotions utilizing various media including print, broadcast, outdoor and internal collateral pieces.Negotiate all print, outdoor, photography, videography, and other media, enhancing value-added opportunities while controlling costs.Work with Operations and Analysis to strategically plan local and national budgets and/or accruals versus sales projections to accurately keep store budgets in check.Create, implement and review analytics of local and national promotions.Responsible for leading and executing the overall branding for the properties on a national level.Supervisory ResponsibilitiesSupervise and manage one or more direct reports. Carries out supervisory responsibilities in accordance with organization’s policies and applicable laws.QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Basic knowledge of media buying, print, broadcast (TV, Radio & Cable), digital, outdoor, transit, social media, Photography/videography, and direct mail.Minimum 2 years prior experience in casino marketing, casino event planning and execution, or casino loyalty marketing is required.Ability to work in a fast-paced environment and work on multiple projects simultaneously.EDUCATION and/or EXPERIENCEBachelor’s degree in Marketing or related field.2+ years Casino Experience is required.Marketing experience of at least 4 years.Strong research and financial skills.Analytical skills to forecast and identify trends and challenges.Excellent written, interpersonal and communications skills including presentations.Commitment to company values.CompanyLandry's Corporate OfficeCityHoustonStateTXAuto req ID185430BR
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include the following. Other duties may be assigned.Responsible for leading a team in strategic planning, delivering and executing all marketing programs – including TV, Radio, newspaper, direct mail, email, collateral, digital, social, direct mail, mobile applications, photography and website.Work with property marketing teams and GMs in each market to establish relationships in the community that can deliver company goals.Assist in the development of calendar promotions.Work effectively with other department heads, i.e., Purchasing, Training, IT, etc. to fully review and develop all action plans related to promotions to ensure all aspects of the promotion are executed fully and successfully.Work with vendors and agencies to manage creative process through final implementation, including production, photoshoots for TV and print.Responsible for execution of all promotions, special holiday promotions utilizing various media including print, broadcast, outdoor and internal collateral pieces.Negotiate all print, outdoor, photography, videography, and other media, enhancing value-added opportunities while controlling costs.Work with Operations and Analysis to strategically plan local and national budgets and/or accruals versus sales projections to accurately keep store budgets in check.Create, implement and review analytics of local and national promotions.Responsible for leading and executing the overall branding for the properties on a national level.Supervisory ResponsibilitiesSupervise and manage one or more direct reports. Carries out supervisory responsibilities in accordance with organization’s policies and applicable laws.QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Basic knowledge of media buying, print, broadcast (TV, Radio & Cable), digital, outdoor, transit, social media, Photography/videography, and direct mail.Minimum 2 years prior experience in casino marketing, casino event planning and execution, or casino loyalty marketing is required.Ability to work in a fast-paced environment and work on multiple projects simultaneously.EDUCATION and/or EXPERIENCEBachelor’s degree in Marketing or related field.2+ years Casino Experience is required.Marketing experience of at least 4 years.Strong research and financial skills.Analytical skills to forecast and identify trends and challenges.Excellent written, interpersonal and communications skills including presentations.Commitment to company values.CompanyLandry's Corporate OfficeCityHoustonStateTXAuto req ID185430BR
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