Integer Holdings Corporation
Product Marketing Manager
Integer Holdings Corporation, Minneapolis, Minnesota, United States, 55447
By living according to a common set of values, we create a culture that unifies, embraces the uniqueness we all bring to the company, and positions Integer for long-term success.At Integer, our values are embedded in everything we do.Values
Customer:
We focus on our customers’ success.Innovation:
We create better solutions.Collaboration:
We create success together.Inclusion:
We always interact with others respectfully.Candor:
We are open and honest with one another.Integrity:
We do the right things and do things right.Job Summary
The primary purpose of this position is to drive formulation and execution of global franchise strategy in support of the company’s short and long-term revenue goals. The Product Marketing Manager will combine creative, strategic, and tactical thinking with an analytical approach to improve key metrics across the assigned service and product portfolio utilizing both up and downstream marketing initiatives.Accountabilities & Responsibilities
Creates and executes marketing plans and campaigns.Develops marketing plans including strategy, segmentation, messaging, pricing, target accounts, and metrics.Supports the engagement and enablement of the sales force by identifying sales targets and creating sales enablement tools aligned with the sales process.Works collaboratively with Marketing Communications to identify and create sales enablement.Responsible for the development of marketing content in support of lead generation and other promotional activities.Assesses market needs for product portfolio additions and develops business case for opportunity evaluation.Defines marketing/customer requirements for new products conducting Voice of Customer and Voice of Clinical End User research.Works collaboratively with product development teams and delivers marketing inputs outlined by ITGR development process. Drives team alignment with customer’s needs throughout the development project.Develops and maintains market model for assigned markets.Oversees and manages medical advisors.Develops and maintains a pricing list, aligned with pricing strategy, by product line, market segment, and based on volume considerations.Adheres to Integer’s Values and all safety, environmental, security, and quality requirements including, but not limited to: Quality Management Systems (QMS), Safety, Environmental and Security Management Systems, U.S. Food and Drug Administration (FDA) regulations, company policies and operating procedures, and other regulatory requirements.Performs other duties as required.Education & Experience
Minimum Education: Bachelor’s degree with emphasis in marketing, business or other related field. MBA preferred.Minimum Experience: Minimum 3-5 years of marketing experience. Experience in medical devices or MDO industry required.Knowledge & Skills
Excellent interpersonal and written communication skills.Excellent cognitive ability with strong technical and clinical acumen.Must possess understanding of key financial concepts.Demonstrated ability to analyze a marketing challenge and determine appropriate tactic in response to research results.Experience in market research, analysis, and strategy development.Strong verbal communication skills.Strong project management skills with ability to multitask and adhere to tight deadlines.Understanding of core up and downstream marketing processes such as:Product RoadmapMarketing PlanStrategic PlanningBusiness Case DevelopmentMarketing CampaignsSpecialized Knowledge
Understanding of global health care markets.Understanding of B2B marketing concepts.Understanding of key regulations governing the medical device industry.U.S. Applicants: EOE/AA Disability/Veteran
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Customer:
We focus on our customers’ success.Innovation:
We create better solutions.Collaboration:
We create success together.Inclusion:
We always interact with others respectfully.Candor:
We are open and honest with one another.Integrity:
We do the right things and do things right.Job Summary
The primary purpose of this position is to drive formulation and execution of global franchise strategy in support of the company’s short and long-term revenue goals. The Product Marketing Manager will combine creative, strategic, and tactical thinking with an analytical approach to improve key metrics across the assigned service and product portfolio utilizing both up and downstream marketing initiatives.Accountabilities & Responsibilities
Creates and executes marketing plans and campaigns.Develops marketing plans including strategy, segmentation, messaging, pricing, target accounts, and metrics.Supports the engagement and enablement of the sales force by identifying sales targets and creating sales enablement tools aligned with the sales process.Works collaboratively with Marketing Communications to identify and create sales enablement.Responsible for the development of marketing content in support of lead generation and other promotional activities.Assesses market needs for product portfolio additions and develops business case for opportunity evaluation.Defines marketing/customer requirements for new products conducting Voice of Customer and Voice of Clinical End User research.Works collaboratively with product development teams and delivers marketing inputs outlined by ITGR development process. Drives team alignment with customer’s needs throughout the development project.Develops and maintains market model for assigned markets.Oversees and manages medical advisors.Develops and maintains a pricing list, aligned with pricing strategy, by product line, market segment, and based on volume considerations.Adheres to Integer’s Values and all safety, environmental, security, and quality requirements including, but not limited to: Quality Management Systems (QMS), Safety, Environmental and Security Management Systems, U.S. Food and Drug Administration (FDA) regulations, company policies and operating procedures, and other regulatory requirements.Performs other duties as required.Education & Experience
Minimum Education: Bachelor’s degree with emphasis in marketing, business or other related field. MBA preferred.Minimum Experience: Minimum 3-5 years of marketing experience. Experience in medical devices or MDO industry required.Knowledge & Skills
Excellent interpersonal and written communication skills.Excellent cognitive ability with strong technical and clinical acumen.Must possess understanding of key financial concepts.Demonstrated ability to analyze a marketing challenge and determine appropriate tactic in response to research results.Experience in market research, analysis, and strategy development.Strong verbal communication skills.Strong project management skills with ability to multitask and adhere to tight deadlines.Understanding of core up and downstream marketing processes such as:Product RoadmapMarketing PlanStrategic PlanningBusiness Case DevelopmentMarketing CampaignsSpecialized Knowledge
Understanding of global health care markets.Understanding of B2B marketing concepts.Understanding of key regulations governing the medical device industry.U.S. Applicants: EOE/AA Disability/Veteran
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