Hallmark Cards
Digital Content Specialist
Hallmark Cards, Kansas City, Missouri, United States, 64101
Who We AreHallmark Digital is one of the driving forces behind the creation and delivery of innovative solutions and experiences for Hallmark’s consumers. We are a team dedicated to optimizing sales, merchandising, marketing, and operations for Hallmark.com and the Hallmark Cards Now app. Hallmark Digital incorporates almost all consumer digital touch points – eCommerce, search, mobile, social, etc. We are a fast-paced, collaborative group for Hallmark, and have the opportunity to work on many rewarding projects. Digital Hallmarkers get to wear a lot of hats, constantly learn and take on new challenges, operate with a growth mindset, and help drive consumer digital experiences in an ever-changing eCommerce environment.
What Your Role Entails And How You'll ContributeWe are looking for a detail-oriented, versatile team player to help transform the customer experience on Hallmark’s eCommerce website and app. As part of Hallmark’s Digital team, the
Digital Content Specialist
will be responsible for publishing and coordinating a wide variety of content components, landing pages and promotions. The specialist will also provide content proofing, analytics and web strategy/operations support as assigned. The ideal candidate is passionate about eCommerce marketing and trends, continuous learning and improvement, and—most importantly—teamwork. If you enjoy creative problem solving, collaborating across disciplines, and working in a fast-paced environment – please apply!
In This Role You WillBuild, edit and schedule a variety of content components across Hallmark.com and the Hallmark Cards Now App based on strategic direction.Upload and organize assets within our content management system (images, text, links, PDFs, videos).Edit existing and create new HTML-based content assets and pages.Create and troubleshoot onsite and in-app promotions, including coordination with internal QA team.Review scheduled content, link destinations, offers and A/B tests across device types for production approval, as well as final validation once live.Coordinate with content, merchandising, development and analytics partners to identify both functional and experience optimization opportunities, then update project workflow.Create internal tracking codes for onsite and in-app content.Manage dashboards and report on data insights for site content including homepage features and key landing pages.Offer legal and SEO content upload.
Basic QualificationsBachelor’s degree or 4 years’ professional experience.3+ years’ experience working in a Content Management System (CMS) for web.Experience working in a project workflow tool such as JIRA, Confluence or Smartsheet.Experience with HTML/CSS.
Preferred QualificationsExpert knowledge of HTML/CSS.Experience working in Salesforce’s Page Designer Extended (PDX).Salesforce Business Manager content and promotion experience.Experience in executing A/B tests for onsite content.Experience with Adobe Analytics.Ability to balance multiple priorities at once and adapt in a fast-paced environment.
Additional DetailsThis position is hybrid, requiring in-person team meetings.
Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply.You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.
Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
HALLMARK – Because Connecting With Each Other Has Never Been More ImportantFor more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.
Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!
When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success.
Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours.
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What Your Role Entails And How You'll ContributeWe are looking for a detail-oriented, versatile team player to help transform the customer experience on Hallmark’s eCommerce website and app. As part of Hallmark’s Digital team, the
Digital Content Specialist
will be responsible for publishing and coordinating a wide variety of content components, landing pages and promotions. The specialist will also provide content proofing, analytics and web strategy/operations support as assigned. The ideal candidate is passionate about eCommerce marketing and trends, continuous learning and improvement, and—most importantly—teamwork. If you enjoy creative problem solving, collaborating across disciplines, and working in a fast-paced environment – please apply!
In This Role You WillBuild, edit and schedule a variety of content components across Hallmark.com and the Hallmark Cards Now App based on strategic direction.Upload and organize assets within our content management system (images, text, links, PDFs, videos).Edit existing and create new HTML-based content assets and pages.Create and troubleshoot onsite and in-app promotions, including coordination with internal QA team.Review scheduled content, link destinations, offers and A/B tests across device types for production approval, as well as final validation once live.Coordinate with content, merchandising, development and analytics partners to identify both functional and experience optimization opportunities, then update project workflow.Create internal tracking codes for onsite and in-app content.Manage dashboards and report on data insights for site content including homepage features and key landing pages.Offer legal and SEO content upload.
Basic QualificationsBachelor’s degree or 4 years’ professional experience.3+ years’ experience working in a Content Management System (CMS) for web.Experience working in a project workflow tool such as JIRA, Confluence or Smartsheet.Experience with HTML/CSS.
Preferred QualificationsExpert knowledge of HTML/CSS.Experience working in Salesforce’s Page Designer Extended (PDX).Salesforce Business Manager content and promotion experience.Experience in executing A/B tests for onsite content.Experience with Adobe Analytics.Ability to balance multiple priorities at once and adapt in a fast-paced environment.
Additional DetailsThis position is hybrid, requiring in-person team meetings.
Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply.You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.
Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
HALLMARK – Because Connecting With Each Other Has Never Been More ImportantFor more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.
Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!
When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success.
Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours.
#J-18808-Ljbffr