Napavalleywineacademy
Senior Marketing Director Bonterra Organic Estates
Napavalleywineacademy, California, Missouri, United States, 65018
We’re offering a career-defining opportunity for our next Senior Director of Marketing to take our already successful Bonterra (named the 2016 Wine Enthusiast American Winery of the Year) wine portfolio and elevate its brand heart to the next level. We need a true brand builder and visionary to put Bonterra shoulder to shoulder with that elite club of brands-regardless of category-that are synonymous with doing good in the world. And if that weren’t enough of a challenge, we’re offering you a pipeline of highly visible projects to manage from innovation to launch.
To put it simply, the name Bonterra, which literally translates to "good earth", requires marketing more than what is in the bottle. It involves marketing our ever-advancing story to improve all we touch. While every label, case, social media post and POS item play a role in that, it’s really about marketing the things people don’t see—our actions and commitments behind our impact mission.
Because of this, it’s important that you be eager to frequent our Bonterra estate ranches and winemaking operation in Hopland, CA and satellite office in downtown Healdsburg, to best elevate your key spokesperson game and inspire others with our belief in the earth, people and planet and how we can make an impact.
What You Will Champion
Leverage mastery of business drivers, performance results, relevant consumer, customer and channel trends and insights to lead assigned brands, in the super premium to luxury categories, against annual business objectives.Oversee the development and maintenance of brand strategies for assigned brands; manage the execution of established growth and profit objectives; seek out innovative ways to continuously build brand(s) to obtain or maintain category leadership. Recommend new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.Collaboration and co-creation across all business functions. This brand—and this role—spans across the organization.Oversee the development and implementation of creative and communication strategies for the portfolio including campaign ideas, communication plans (including media plan), as well as development, creation, deployment and optimization of campaign assets, including a comprehensive digital marketing strategy.Ensure the execution of chain, retail and on premise initiatives.
What You Bring
Master’s in Business with an emphasis in Marketing or related field & minimum of 8 -10 years of experience in marketing and brand management, or Bachelor’s & minimum 10 years related experience, or equivalent education/experience combination.Led and launched innovation and successfully guided it from white board to boardroom to living room. Demonstrated track record of taking a raw concept from stats to sips.Accomplished wine brand marketer and innovator that has scaled a brand or, if you haven’t marketed wine, you are an accomplished CPG brand builder who has scaled a brand and has a strong appetite for understanding and appreciating wine.Ability to credibly command a room.Demonstrated passion for purpose. You only see yourself working for a company or brand with obvious purpose.Must be equally comfortable pouring and engaging customers at food and wine festivals to presenting your deck to executives. Another day you grab your boots and head to our estate ranches to present to distributors or to meet an editorial photographer to capture rare moments that weren’t on the shot list.Self-professed data junkie yet bold enough to balance actionable data with unsubstantiated sentiment.Proven leadership of industry-leading direct reports.Able to fully rally around an ag-centric brand and speak to our ethos for the soil, earth and planet. You pinch yourself every time your “office for the day” is near our vineyards and ranches.Ability to travel approximately 20% of the time with spikes to 30% during future national brand launches.Valid Driver’s License required.
Hybrid Location - Ideal candidate is based in the Greater San Francisco Bay Area or Northern California and able to commute to Healdsburg and/or Hopland at least 1x/week, depending on innovation stages and business needs. Secondary preference would be to candidates anywhere in California.
About Bonterra Organic Estates
As a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer Vineyards) is grounded in the transformational goals of the regenerative business. Since our founding in 1968, we have been driven by excellence, innovation and longstanding commitments to the environment and responsible business practices.
Part of global powerhouse Viña Concha y Toro, Bonterra Organic Estates is focused on crafting wines made from organic and Regenerative Organic Certified grapes from our facility in Mendocino County, California, including category leader Bonterra; sustainability standout Fetzer; and 1000 Stories, California's original Bourbon barrel-aged wine.
Part of the Viña Concha y Toro family of wineries since 2011, our California winery operation includes Mendocino County winery, production and approximately 830 acres of vineyard locations. The company employs nearly 230 across the United States. Bonterra Organic Estates’ corporate office is located at 12901 Old River Rd. Hopland, CA 95449. Satellite marketing and commercial office is in Downtown Healdsburg in Sonoma County.
Compensation - Base salary of $195,000 - $210,000 plus an annual 30% bonus target that aligns with individual and company performance.
Requires successful completion of criminal background, DMV check (if applicable) and drug screen.
#J-18808-Ljbffr
To put it simply, the name Bonterra, which literally translates to "good earth", requires marketing more than what is in the bottle. It involves marketing our ever-advancing story to improve all we touch. While every label, case, social media post and POS item play a role in that, it’s really about marketing the things people don’t see—our actions and commitments behind our impact mission.
Because of this, it’s important that you be eager to frequent our Bonterra estate ranches and winemaking operation in Hopland, CA and satellite office in downtown Healdsburg, to best elevate your key spokesperson game and inspire others with our belief in the earth, people and planet and how we can make an impact.
What You Will Champion
Leverage mastery of business drivers, performance results, relevant consumer, customer and channel trends and insights to lead assigned brands, in the super premium to luxury categories, against annual business objectives.Oversee the development and maintenance of brand strategies for assigned brands; manage the execution of established growth and profit objectives; seek out innovative ways to continuously build brand(s) to obtain or maintain category leadership. Recommend new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.Collaboration and co-creation across all business functions. This brand—and this role—spans across the organization.Oversee the development and implementation of creative and communication strategies for the portfolio including campaign ideas, communication plans (including media plan), as well as development, creation, deployment and optimization of campaign assets, including a comprehensive digital marketing strategy.Ensure the execution of chain, retail and on premise initiatives.
What You Bring
Master’s in Business with an emphasis in Marketing or related field & minimum of 8 -10 years of experience in marketing and brand management, or Bachelor’s & minimum 10 years related experience, or equivalent education/experience combination.Led and launched innovation and successfully guided it from white board to boardroom to living room. Demonstrated track record of taking a raw concept from stats to sips.Accomplished wine brand marketer and innovator that has scaled a brand or, if you haven’t marketed wine, you are an accomplished CPG brand builder who has scaled a brand and has a strong appetite for understanding and appreciating wine.Ability to credibly command a room.Demonstrated passion for purpose. You only see yourself working for a company or brand with obvious purpose.Must be equally comfortable pouring and engaging customers at food and wine festivals to presenting your deck to executives. Another day you grab your boots and head to our estate ranches to present to distributors or to meet an editorial photographer to capture rare moments that weren’t on the shot list.Self-professed data junkie yet bold enough to balance actionable data with unsubstantiated sentiment.Proven leadership of industry-leading direct reports.Able to fully rally around an ag-centric brand and speak to our ethos for the soil, earth and planet. You pinch yourself every time your “office for the day” is near our vineyards and ranches.Ability to travel approximately 20% of the time with spikes to 30% during future national brand launches.Valid Driver’s License required.
Hybrid Location - Ideal candidate is based in the Greater San Francisco Bay Area or Northern California and able to commute to Healdsburg and/or Hopland at least 1x/week, depending on innovation stages and business needs. Secondary preference would be to candidates anywhere in California.
About Bonterra Organic Estates
As a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer Vineyards) is grounded in the transformational goals of the regenerative business. Since our founding in 1968, we have been driven by excellence, innovation and longstanding commitments to the environment and responsible business practices.
Part of global powerhouse Viña Concha y Toro, Bonterra Organic Estates is focused on crafting wines made from organic and Regenerative Organic Certified grapes from our facility in Mendocino County, California, including category leader Bonterra; sustainability standout Fetzer; and 1000 Stories, California's original Bourbon barrel-aged wine.
Part of the Viña Concha y Toro family of wineries since 2011, our California winery operation includes Mendocino County winery, production and approximately 830 acres of vineyard locations. The company employs nearly 230 across the United States. Bonterra Organic Estates’ corporate office is located at 12901 Old River Rd. Hopland, CA 95449. Satellite marketing and commercial office is in Downtown Healdsburg in Sonoma County.
Compensation - Base salary of $195,000 - $210,000 plus an annual 30% bonus target that aligns with individual and company performance.
Requires successful completion of criminal background, DMV check (if applicable) and drug screen.
#J-18808-Ljbffr