TechTarget
Marketing Programs Manager
TechTarget, Oklahoma City, Oklahoma, United States,
TechTarget
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world. TechTarget’s subsidiaries and divisions include:BrightTALK , a B2B webinar and virtual event marketing platform for content marketing and demand generationEnterprise Strategy Group , an integrated technology analyst, research and strategy firm providing market intelligence and actionable insight to the global technology community.Xtelligent Healthcare Media , the largest B2B healthcare integrated marketing services, media and data networkWe are looking for a talented and passionate Marketing Program Manager to join TechTarget’s Corporate Marketing team. Our team plays critical roles in executing our go-to-market strategy. We create a variety of content programs including webinars, virtual events, e-books, blog posts, and more. We leverage this content engine to target and engage our core audiences and drive revenue growth. The Marketing Program Manager is the backbone of dependable marketing execution. Key responsibilities include managing deadlines, building thought leader relationships, troubleshooting process challenges, and creating promotional materials.Responsibilities:As a Program Manager on our Corporate Marketing Team, you'll play a critical role in our overarching go-to-market strategy as we look to swiftly educate, engage and influence our ideal audiences, and build our brand. You will:Own key content programs like webinar series, virtual events, eBooks, infographics, etc.Be accountable for hitting program goals (registrations, downloads, campaign responses, etc.).Ensure all program milestones are hit at appropriate deadlines.Help build up a roster of marketing talent and thought leaders to maximize content opportunities.Leverage strong writing and creative skills to support our email/promotions calendar.Be a strategic partner with our Marketing Operations, Product Marketing, and Sales teams to ensure program adoption and success, execute cross-functional projects, and uphold our culture of collaboration.Facilitate project kick-offs and strategic planning sessions, knowing when to actively lead, when to create space for others, and when to draw out energy and insight from extended teams.Learn and become an expert in our technology stack, including: Salesforce, Pardot, BrightTALK, Wordpress, Datafox, LeanData and more.Skills:Expert written and verbal communication skills that can be leveraged across a range of mediums; from engaging internal partners with a well-worded email to building rapport at a customer event.An existing or budding passion for the fast-paced and ever-evolving B2B marketing space.Reliability; being accountable for deadlines and projects, and communicating early and clearly when challenges arise.A can-do, positive attitude when approaching new opportunities and projects.A fast learner with the ability to quickly adopt and execute new marketing ideas, methods and technologies.Attention to detail and a commitment to producing consistent, high-quality work.A knack for creativity that can push programs and campaigns to new heights.Expertise or Qualifications:Bachelor’s degree in a relevant field.3-4+ years of experience in marketing, demand generation, or at a marketing agency.A track record for successfully managing projects.Strong interpersonal skills and experience building internal and external relationships.Experience with Salesforce, Marketo, Pardot, Wordpress, Airtable or similar is a plus, but not required.TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check. All information obtained as a result of a background check will be used solely for employment purposes.TechTarget offers generous benefits, including Health, Dental, Vision and 401k plans. We also have an Open Leave Policy and 18 paid holidays!TechTarget, Inc., including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.
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(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world. TechTarget’s subsidiaries and divisions include:BrightTALK , a B2B webinar and virtual event marketing platform for content marketing and demand generationEnterprise Strategy Group , an integrated technology analyst, research and strategy firm providing market intelligence and actionable insight to the global technology community.Xtelligent Healthcare Media , the largest B2B healthcare integrated marketing services, media and data networkWe are looking for a talented and passionate Marketing Program Manager to join TechTarget’s Corporate Marketing team. Our team plays critical roles in executing our go-to-market strategy. We create a variety of content programs including webinars, virtual events, e-books, blog posts, and more. We leverage this content engine to target and engage our core audiences and drive revenue growth. The Marketing Program Manager is the backbone of dependable marketing execution. Key responsibilities include managing deadlines, building thought leader relationships, troubleshooting process challenges, and creating promotional materials.Responsibilities:As a Program Manager on our Corporate Marketing Team, you'll play a critical role in our overarching go-to-market strategy as we look to swiftly educate, engage and influence our ideal audiences, and build our brand. You will:Own key content programs like webinar series, virtual events, eBooks, infographics, etc.Be accountable for hitting program goals (registrations, downloads, campaign responses, etc.).Ensure all program milestones are hit at appropriate deadlines.Help build up a roster of marketing talent and thought leaders to maximize content opportunities.Leverage strong writing and creative skills to support our email/promotions calendar.Be a strategic partner with our Marketing Operations, Product Marketing, and Sales teams to ensure program adoption and success, execute cross-functional projects, and uphold our culture of collaboration.Facilitate project kick-offs and strategic planning sessions, knowing when to actively lead, when to create space for others, and when to draw out energy and insight from extended teams.Learn and become an expert in our technology stack, including: Salesforce, Pardot, BrightTALK, Wordpress, Datafox, LeanData and more.Skills:Expert written and verbal communication skills that can be leveraged across a range of mediums; from engaging internal partners with a well-worded email to building rapport at a customer event.An existing or budding passion for the fast-paced and ever-evolving B2B marketing space.Reliability; being accountable for deadlines and projects, and communicating early and clearly when challenges arise.A can-do, positive attitude when approaching new opportunities and projects.A fast learner with the ability to quickly adopt and execute new marketing ideas, methods and technologies.Attention to detail and a commitment to producing consistent, high-quality work.A knack for creativity that can push programs and campaigns to new heights.Expertise or Qualifications:Bachelor’s degree in a relevant field.3-4+ years of experience in marketing, demand generation, or at a marketing agency.A track record for successfully managing projects.Strong interpersonal skills and experience building internal and external relationships.Experience with Salesforce, Marketo, Pardot, Wordpress, Airtable or similar is a plus, but not required.TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check. All information obtained as a result of a background check will be used solely for employment purposes.TechTarget offers generous benefits, including Health, Dental, Vision and 401k plans. We also have an Open Leave Policy and 18 paid holidays!TechTarget, Inc., including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.
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