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Black Shepherd

Digital Marketer

Black Shepherd, Miami, Florida, us, 33222


Job Summary:

We are seeking a creative and data-driven Digital Marketing Specialist to join our team. In this results-oriented role, you will be responsible for developing and executing digital marketing campaigns specifically focused on lead generation. You will leverage your understanding of online marketing channels and tactics to attract high-quality leads for our sales team.

Responsibilities:

Develop and implement comprehensive digital marketing campaigns with a focus on lead generation.

Utilize SEO best practices to improve the company website’s organic search ranking.

Create engaging content (blog posts, social media content, email newsletters) that attracts and educates potential customers.

Manage social media channels to build brand awareness and generate leads.

Run and analyze paid advertising campaigns (PPC, social media ads) to target ideal customer profiles.

Utilize marketing automation tools to nurture leads and move them through the sales funnel.

Track and analyze campaign performance metrics to measure success and identify areas for improvement.

Collaborate with the sales team to understand their needs and ensure a smooth lead handover process.

Qualifications:

Minimum of 1 year experience in digital marketing or a related field.

Strong understanding of SEO, content marketing, social media marketing, and email marketing principles.

Experience with marketing automation tools and analytics platforms (mention specific tools if applicable).

Excellent written and verbal communication skills.

Ability to create compelling and engaging content.

Data-driven approach with a focus on measurable results.

A self-starter with a strong work ethic and the ability to manage multiple projects simultaneously.

Compensation:

Competitive salary and benefits package.

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