talent_grids
Performance Marketing Manager Offline Channel Acquisition
talent_grids, Little Ferry, New Jersey, us, 07643
PERFORMANCE MARKETING MANAGER - OFFLINE CHANNEL ACQUISITION
LOCATION: This role will be based in either San Francisco, CA or Mountain View, CA.
LinkedIn’s mission is to help the world’s professionals connect to opportunity. Every day millions of people use our platform to build relationships, exchange ideas, learn new skills and move ahead in their careers. And with over 500 million members, LinkedIn is also one of the best places for employers to connect with great talent.
LinkedIn is searching for a Performance Marketing Manager who will be responsible for driving the operations, performance and expansion of our direct response offline Acquisition Marketing programs. Specifically, we are searching for an expert in direct response offline media channels such as Direct Mail, Radio, Outdoor, Transit, Print, and DRTV. You should be comfortable managing large campaigns and budgets across multiple platforms and offline marketing channels. You will be collaborating internally with the business units to determine direct response media strategies for offline media vehicles aimed at acquiring customers into LinkedIn’s suite of products.
RESPONSIBILITIES
In collaboration with business units and strategic account management, create direct response marketing programs designed to meet acquisition and ROI goals, leveraging offline channels such as direct mail, radio, and DRTV
Maximize return on ad spend through real time management of direct response media investments, including rapid spend optimization decisions
Report, analyze and develop insights on campaign performance on a regular basis
Develop forecasts and ad-hoc projections for spend, revenue, and ROI
Integrate current LinkedIn user personas into media targets to maximize customer acquisition
Manage offline advertising agencies to drive channel performance and ensure smooth and accurate campaign execution
Develop testing frameworks in collaboration with Performance Operations to understand incremental lift and impact of offline and DR campaigns.
Work closely with agencies and Business Analytics team to ensure the right data is passed between both parties to enable optimal campaign management
Work with Product, Business Analytics, and Engineering teams to ensure direct response attribution and tracking solutions are in place
Responsible for planning in regional markets and national markets; expanding into global markets in the future
Responsible for offline direct response media spend reconciliations and billing/invoicing
Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to changing environment
BASIC QUALIFICATIONS:
B.S. or B.A. or requisite professional experience
3+ years of offline marketing experience
Experience managing direct response marketing programs in Radio and/or Direct Mail
PREFERRED QUALIFICATIONS:
B.S. or B.A. in Marketing or related field is preferred
Experience scaling DRTV, out of home and print offline channels, while driving efficiency and meeting ROI targets
Experience buying offline media in global markets
Excellent analytical skills
Excellent communication, interpersonal, and team building skills
Ability to solve complex problems
Ability to demonstrate resourcefulness, motivation, initiative and leadership
Ability to build creative solutions and drive results
Ability to work with cross-functional teams including web development, tech, sales ops and marketing ops
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LOCATION: This role will be based in either San Francisco, CA or Mountain View, CA.
LinkedIn’s mission is to help the world’s professionals connect to opportunity. Every day millions of people use our platform to build relationships, exchange ideas, learn new skills and move ahead in their careers. And with over 500 million members, LinkedIn is also one of the best places for employers to connect with great talent.
LinkedIn is searching for a Performance Marketing Manager who will be responsible for driving the operations, performance and expansion of our direct response offline Acquisition Marketing programs. Specifically, we are searching for an expert in direct response offline media channels such as Direct Mail, Radio, Outdoor, Transit, Print, and DRTV. You should be comfortable managing large campaigns and budgets across multiple platforms and offline marketing channels. You will be collaborating internally with the business units to determine direct response media strategies for offline media vehicles aimed at acquiring customers into LinkedIn’s suite of products.
RESPONSIBILITIES
In collaboration with business units and strategic account management, create direct response marketing programs designed to meet acquisition and ROI goals, leveraging offline channels such as direct mail, radio, and DRTV
Maximize return on ad spend through real time management of direct response media investments, including rapid spend optimization decisions
Report, analyze and develop insights on campaign performance on a regular basis
Develop forecasts and ad-hoc projections for spend, revenue, and ROI
Integrate current LinkedIn user personas into media targets to maximize customer acquisition
Manage offline advertising agencies to drive channel performance and ensure smooth and accurate campaign execution
Develop testing frameworks in collaboration with Performance Operations to understand incremental lift and impact of offline and DR campaigns.
Work closely with agencies and Business Analytics team to ensure the right data is passed between both parties to enable optimal campaign management
Work with Product, Business Analytics, and Engineering teams to ensure direct response attribution and tracking solutions are in place
Responsible for planning in regional markets and national markets; expanding into global markets in the future
Responsible for offline direct response media spend reconciliations and billing/invoicing
Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to changing environment
BASIC QUALIFICATIONS:
B.S. or B.A. or requisite professional experience
3+ years of offline marketing experience
Experience managing direct response marketing programs in Radio and/or Direct Mail
PREFERRED QUALIFICATIONS:
B.S. or B.A. in Marketing or related field is preferred
Experience scaling DRTV, out of home and print offline channels, while driving efficiency and meeting ROI targets
Experience buying offline media in global markets
Excellent analytical skills
Excellent communication, interpersonal, and team building skills
Ability to solve complex problems
Ability to demonstrate resourcefulness, motivation, initiative and leadership
Ability to build creative solutions and drive results
Ability to work with cross-functional teams including web development, tech, sales ops and marketing ops
#J-18808-Ljbffr