LinkedIn
Senior Marketing Manager, Paid Media
LinkedIn, Sunnyvale, California, United States, 94087
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
The Senior Marketing Manager I, Paid Media at LinkedIn will be an integral member of the centralized digital marketing team, which advances thought leadership on paid media strategies and implements best practices to drive LinkedIn’s global businesses. As Senior Marketing Manager, Paid Media, you will own, define and socialize (for alignment) the holistic media and growth strategies for our LinkedIn Talent Solutions business. In this role, you will work closely with our Hiring SMB business unit marketing partners to scale our paid media program substantially and grow revenue across all paid media channels.
The ideal candidate is a data- and audience-driven marketer who enjoys questioning the status quo, building strategic partnerships, influencing decision-making without authority, and operating within imperfect data environments. This candidate should have:
Strong thought leadership and a proven experience communicating and collaborating with senior stakeholders (Director+ levels)
Experience in identifying and solving complex business problems
Deep experience in B2B and SaaS performance marketing
Run large scale performance marketing campaigns for global businesses
Overseen large budgets ($20M+ yearly) and programs that exceeded ROI targets across multiple platforms
Strong proven experience in collaborating with and influencing teams across the globe
Responsibilities:
Leadership:
Own and shape the overall paid media Hiring SMB performance story providing insights and results to business stakeholders and leadership.
Influence decisions and drive process and strategy change as needed with internal stakeholders
Understand priorities and apply a variety of approaches to drive organizational change.
Be recognized and known as the “go to” person for the program and issues
Provide thought leadership on new and emerging paid media channels and tactics
Work across organizations to leverage existing or identify/implement new solutions and/or channels for resource efficiency.
Demonstrate strong and clear presentation skills. Inspires the team in business change initiatives including purpose, impact and value.
Strategy and stakeholder communications and management:
Serve as the primary liaison between the paid media team and assigned business units
Define holistic media strategy that drives acquisition targets and supports the overarching business strategy while ensuring alignment with business partners and bringing integration of all paid media channels
Orchestrate collaboration between and integration of all paid media channels to ensure optimal results.
Create cross-organizational alignment by leading strategic discussions and business reviews
Communicate project status to marketing leadership, teams and business partners.
Paid media program management:
Oversee audience centric paid media strategy and execution informed by comms planning and MMM and laddering up to the overall marketing strategy
Manage digital paid media agency to optimize campaigns, maintain efficiency, and expand reach proactively
Analyze campaign performance regularly and provide clear insights and future optimizations to drive growth for the business
Make spend shift recommendations across all channels and partner with analytics teams to deliver measurement analyses
Works with external and internal marketing analytics partners for short term (i.e., LCA) and long term (i.e., MMM) measurement analyses
Proactively identify business problems and drive continuous improvement through implementation of new and creative ideas; develop a robust test and learn plan leveraging cross functional partners
Monitor and manage campaigns to meet and exceed targets for conversions and ROI within predetermined budgets
Basic Qualifications:
BA/BS degree in marketing or related field or equivalent experience.
8+ years of digital marketing experience across various digital marketing channels, leading media strategy, A/B testing, scaling & optimizing spend and driving ROI.
2+ years of experience managing or working within an ad agency.
Preferred Qualifications:
Offline marketing experience is a plus.
Proven senior stakeholder exposure/management.
Demonstrates strong and clear executive presentation skills.
Experience in working in large scale Tech
Experience in collaborating with different teams throughout the world.
Strong and clear communication and presentation skills to leadership level audiences (able to clearly articulate complex dependencies, solutions and digital marketing strategies).
Able to drive tactical campaign execution, analyze performance, solve complex problems and drive results.
Love to capitalize on new growth opportunities to scale businesses through a structured, curious, audience-first and data-driven approach.
Proactive and resourceful attitude, independently taking initiative and leadership.
Strong partnership capabilities with cross-functional teams.
Suggested Skills:
Paid Media Strategy
Analytical ability
Stakeholder management
Collaboration
Communication
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits .
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Join us to transform the way the world works.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
The Senior Marketing Manager I, Paid Media at LinkedIn will be an integral member of the centralized digital marketing team, which advances thought leadership on paid media strategies and implements best practices to drive LinkedIn’s global businesses. As Senior Marketing Manager, Paid Media, you will own, define and socialize (for alignment) the holistic media and growth strategies for our LinkedIn Talent Solutions business. In this role, you will work closely with our Hiring SMB business unit marketing partners to scale our paid media program substantially and grow revenue across all paid media channels.
The ideal candidate is a data- and audience-driven marketer who enjoys questioning the status quo, building strategic partnerships, influencing decision-making without authority, and operating within imperfect data environments. This candidate should have:
Strong thought leadership and a proven experience communicating and collaborating with senior stakeholders (Director+ levels)
Experience in identifying and solving complex business problems
Deep experience in B2B and SaaS performance marketing
Run large scale performance marketing campaigns for global businesses
Overseen large budgets ($20M+ yearly) and programs that exceeded ROI targets across multiple platforms
Strong proven experience in collaborating with and influencing teams across the globe
Responsibilities:
Leadership:
Own and shape the overall paid media Hiring SMB performance story providing insights and results to business stakeholders and leadership.
Influence decisions and drive process and strategy change as needed with internal stakeholders
Understand priorities and apply a variety of approaches to drive organizational change.
Be recognized and known as the “go to” person for the program and issues
Provide thought leadership on new and emerging paid media channels and tactics
Work across organizations to leverage existing or identify/implement new solutions and/or channels for resource efficiency.
Demonstrate strong and clear presentation skills. Inspires the team in business change initiatives including purpose, impact and value.
Strategy and stakeholder communications and management:
Serve as the primary liaison between the paid media team and assigned business units
Define holistic media strategy that drives acquisition targets and supports the overarching business strategy while ensuring alignment with business partners and bringing integration of all paid media channels
Orchestrate collaboration between and integration of all paid media channels to ensure optimal results.
Create cross-organizational alignment by leading strategic discussions and business reviews
Communicate project status to marketing leadership, teams and business partners.
Paid media program management:
Oversee audience centric paid media strategy and execution informed by comms planning and MMM and laddering up to the overall marketing strategy
Manage digital paid media agency to optimize campaigns, maintain efficiency, and expand reach proactively
Analyze campaign performance regularly and provide clear insights and future optimizations to drive growth for the business
Make spend shift recommendations across all channels and partner with analytics teams to deliver measurement analyses
Works with external and internal marketing analytics partners for short term (i.e., LCA) and long term (i.e., MMM) measurement analyses
Proactively identify business problems and drive continuous improvement through implementation of new and creative ideas; develop a robust test and learn plan leveraging cross functional partners
Monitor and manage campaigns to meet and exceed targets for conversions and ROI within predetermined budgets
Basic Qualifications:
BA/BS degree in marketing or related field or equivalent experience.
8+ years of digital marketing experience across various digital marketing channels, leading media strategy, A/B testing, scaling & optimizing spend and driving ROI.
2+ years of experience managing or working within an ad agency.
Preferred Qualifications:
Offline marketing experience is a plus.
Proven senior stakeholder exposure/management.
Demonstrates strong and clear executive presentation skills.
Experience in working in large scale Tech
Experience in collaborating with different teams throughout the world.
Strong and clear communication and presentation skills to leadership level audiences (able to clearly articulate complex dependencies, solutions and digital marketing strategies).
Able to drive tactical campaign execution, analyze performance, solve complex problems and drive results.
Love to capitalize on new growth opportunities to scale businesses through a structured, curious, audience-first and data-driven approach.
Proactive and resourceful attitude, independently taking initiative and leadership.
Strong partnership capabilities with cross-functional teams.
Suggested Skills:
Paid Media Strategy
Analytical ability
Stakeholder management
Collaboration
Communication
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits .
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.