PepsiCo Deutschland GmbH
Food Service Marketing Assoc Manager - R&R, C&U
PepsiCo Deutschland GmbH, Los Angeles, California, United States, 90079
Overview
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
PepsiCo’s West Division team is looking for a strategic, creative and results-oriented Foodservice Marketing Associate Manager who thrives in a fast-paced, innovative environment. You will lead a strategic consumer and insights driven marketing agenda that will drive volume, topline growth and brand equity. This experience will develop and showcase the ability to develop deep consumer understanding, identify growth opportunities and bring them to market to positively impact sales and profitability. This role will hone skills in building strong team dynamics, dealing with ambiguity, and driving for results.
As the Foodservice Associate Marketing Manager for Colleges & Universities (C&U)/Workplace and Rec & Retail, your mandate will be to drive growth by leading the marketing agenda both internally (across our brands & customer teams) and externally with these customers. You will support the West Division foodservice marketing team in the development and execution of local marketing initiatives in top Away-From-Home partners. The Foodservice Marketing Associate Manager will be responsible for the creation, communication, and execution of marketing programs in assigned Recreation, Collegiate, and Workplace channel accounts. This role will also be responsible for managing budgets, activation logistics, and providing post program analysis.
Note -Building strong relationships is integral to this role as you partner with your key account team, insights, shopper & brand teams, and your customer’s marketing teams to build mutually beneficial programs together.
Responsibilities
Own the marketing agenda for the C&U/Workplace and Rec & Retail channel and priority accounts within the West Division in partnership with sales, and deliver against key growth metrics internally and externallyLead development of playbooks and toolkits for C&U/Workplace and Rec & Retail channelsNew Business and Renewals:
Build marketing strategies and concepts for Renewals and RFPs for priority prospects; uncover core consumer insights, establish joint objectives and create 360 strategiesNew Business Templates: Develop new business pitch templates across C&U and Rec & Retail channels
Insights development & activation planning: Bring insights-led thinking to assist in the creation of partnership marketing strategy, creative development and sell in - keeping PepsiCo brands connected to the consumer (Both Channel and Customer-specific). Demonstrate leadership by building partnership opportunities through the development of innovative custom marketing solutions that achieve customer business objectives and PepsiCo brand goals.Own and/or support the creation and execution of national brand programs and toolkits at key priority foodservice accounts within the West DivisionSupport the launch of national innovation priorities through customer-specific programming and consumer engagementDevelop and manage region-wide syndicated programming including the West’s Field Activation Sampling Program by building a localized plan with Sr Marketing Manager to increase trial and intensify consumptionUnderstand the student & recreation landscape and build tailored campus plans for each university in line with National Strategy. Own the development of marketing programs leveraging regional properties and assetsSupport Quarterly Business Plan development and planningManage communication with select Sector Brand and Channel partnersManage agency relationships to deliver breakthrough programs and creative that drive unique points of difference for our brands within the market or region.Support development and execution of Annual Operating Plan (AOP) for the C&U/Workplace and Rec & Retails channelsEffectively manage A&M budget, which includes planning out full year spend, ongoing tracking and budget reconciliationCompensation and Benefits:The expected compensation range for this position is between $85,200 - $142,650 based on a full-time schedule.Location, confirmed job-related skills and experience will be considered in setting actual starting salary.Bonus based on performance and eligibility; target payout is 10% of annual salary paid out annually.Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility:Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
Bachelor’s degree required; MBA preferred.Minimum 4 years of experience with consumer-packaged goods or Food Service/On-Premise industries preferred. Previous customer & channel experience considered an asset.Demonstrated ability as a “big idea” thinker. Consumer-centric marketer who can identify relevant consumer insights and thrives on change within a fast-paced environment.Proven expertise in managing the agency process from brief to delivering best in class ideas, including ability to mobilize a diverse team of internal and external constituents to execute in the marketplace.Strong leadership skills (i.e. able to present to senior management as well as external Customer and Agency partners) and ability to influence and understand varied points of viewExceptional collaboration skills and high ability to influence within a matrixed environment and able to build & leverage informal networkExcellent communication and presentation skills (written and oral)Superior project management, logistics, and organizational skillsSuperior analytical skillset with ability to find actionable, pragmatic solutions for complex problemsHigh proficiency in Power Point to develop visually impactful presentations.Solution oriented, strategic and creative thinking, strong attention to detailSolid strategic and execution skills with a track record of delivering strong growth resultsSelf-starter with ability to work independently – high sense of urgency and entrepreneurial spiritExceptional project & time management skillsAbility to anticipate issues and resolve them based on sound business judgementStrong ability to effectively collaborate and influence in a matrix organization
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender IdentityIf you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.Please view our Pay Transparency Statement
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Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
PepsiCo’s West Division team is looking for a strategic, creative and results-oriented Foodservice Marketing Associate Manager who thrives in a fast-paced, innovative environment. You will lead a strategic consumer and insights driven marketing agenda that will drive volume, topline growth and brand equity. This experience will develop and showcase the ability to develop deep consumer understanding, identify growth opportunities and bring them to market to positively impact sales and profitability. This role will hone skills in building strong team dynamics, dealing with ambiguity, and driving for results.
As the Foodservice Associate Marketing Manager for Colleges & Universities (C&U)/Workplace and Rec & Retail, your mandate will be to drive growth by leading the marketing agenda both internally (across our brands & customer teams) and externally with these customers. You will support the West Division foodservice marketing team in the development and execution of local marketing initiatives in top Away-From-Home partners. The Foodservice Marketing Associate Manager will be responsible for the creation, communication, and execution of marketing programs in assigned Recreation, Collegiate, and Workplace channel accounts. This role will also be responsible for managing budgets, activation logistics, and providing post program analysis.
Note -Building strong relationships is integral to this role as you partner with your key account team, insights, shopper & brand teams, and your customer’s marketing teams to build mutually beneficial programs together.
Responsibilities
Own the marketing agenda for the C&U/Workplace and Rec & Retail channel and priority accounts within the West Division in partnership with sales, and deliver against key growth metrics internally and externallyLead development of playbooks and toolkits for C&U/Workplace and Rec & Retail channelsNew Business and Renewals:
Build marketing strategies and concepts for Renewals and RFPs for priority prospects; uncover core consumer insights, establish joint objectives and create 360 strategiesNew Business Templates: Develop new business pitch templates across C&U and Rec & Retail channels
Insights development & activation planning: Bring insights-led thinking to assist in the creation of partnership marketing strategy, creative development and sell in - keeping PepsiCo brands connected to the consumer (Both Channel and Customer-specific). Demonstrate leadership by building partnership opportunities through the development of innovative custom marketing solutions that achieve customer business objectives and PepsiCo brand goals.Own and/or support the creation and execution of national brand programs and toolkits at key priority foodservice accounts within the West DivisionSupport the launch of national innovation priorities through customer-specific programming and consumer engagementDevelop and manage region-wide syndicated programming including the West’s Field Activation Sampling Program by building a localized plan with Sr Marketing Manager to increase trial and intensify consumptionUnderstand the student & recreation landscape and build tailored campus plans for each university in line with National Strategy. Own the development of marketing programs leveraging regional properties and assetsSupport Quarterly Business Plan development and planningManage communication with select Sector Brand and Channel partnersManage agency relationships to deliver breakthrough programs and creative that drive unique points of difference for our brands within the market or region.Support development and execution of Annual Operating Plan (AOP) for the C&U/Workplace and Rec & Retails channelsEffectively manage A&M budget, which includes planning out full year spend, ongoing tracking and budget reconciliationCompensation and Benefits:The expected compensation range for this position is between $85,200 - $142,650 based on a full-time schedule.Location, confirmed job-related skills and experience will be considered in setting actual starting salary.Bonus based on performance and eligibility; target payout is 10% of annual salary paid out annually.Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility:Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
Bachelor’s degree required; MBA preferred.Minimum 4 years of experience with consumer-packaged goods or Food Service/On-Premise industries preferred. Previous customer & channel experience considered an asset.Demonstrated ability as a “big idea” thinker. Consumer-centric marketer who can identify relevant consumer insights and thrives on change within a fast-paced environment.Proven expertise in managing the agency process from brief to delivering best in class ideas, including ability to mobilize a diverse team of internal and external constituents to execute in the marketplace.Strong leadership skills (i.e. able to present to senior management as well as external Customer and Agency partners) and ability to influence and understand varied points of viewExceptional collaboration skills and high ability to influence within a matrixed environment and able to build & leverage informal networkExcellent communication and presentation skills (written and oral)Superior project management, logistics, and organizational skillsSuperior analytical skillset with ability to find actionable, pragmatic solutions for complex problemsHigh proficiency in Power Point to develop visually impactful presentations.Solution oriented, strategic and creative thinking, strong attention to detailSolid strategic and execution skills with a track record of delivering strong growth resultsSelf-starter with ability to work independently – high sense of urgency and entrepreneurial spiritExceptional project & time management skillsAbility to anticipate issues and resolve them based on sound business judgementStrong ability to effectively collaborate and influence in a matrix organization
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender IdentityIf you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.Please view our Pay Transparency Statement
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