University of Utah
SOCIAL MEDIA SPECIALIST
University of Utah, Salt Lake City, Utah, United States, 84193
Generally, Monday – Friday 9:00 – 5:00, plus evenings/weekends as outreach events occur.Job Summary
The Social Media/Marketing Coordinator supports the Philanthropy & Communications Team’s efforts to grow NHMU’s brand and drive museum admissions by promoting exhibitions, events, and science stories while maintaining brand standards across various marketing channels. As a valued member of our team, the Social Media/Marketing Coordinator will assume a broad set of responsibilities with emphases in social media management, video content creation, photography, copywriting, and campaign analysis. A confident self-starter with a familiarity of social media trends and experience in video production will excel in this position.Responsibilities
Key responsibilities will include:Social Media:
Take a leading role managing the Museum’s presence on social media. Responsibilities will include frequent video content creation, photography, management of a boosting budget, and regular reporting on campaign performance.Visual Storytelling:
Produce compelling visual content for use on and beyond social media, including the Museum’s website, emails, printed collateral, and other materials. Subject matter will be diverse, from documenting fossil excavations in southern Utah to filming public events at the Museum.Website Management:
Using a Drupal 10 CMS, build, review, and edit website content including that produced by other departments to ensure accuracy and adherence to copy and design standards.Constituent Relationship Management (CRM):
Conduct occasional constituent relationship management in the Museum’s CRM and Constant Contact to maintain healthy databases for email and direct mail campaigns.Blog Writing:
Write occasional blog articles to help fulfill the Museum’s editorial calendar.Campaign Reporting:
Generate reports to analyze marketing efforts using Google Analytics, social media analytics, Constant Contact campaign performance, and other tools.Outreach:
Conduct occasional outreach marketing by tabling at community events.Podcast:
When time permits, continue advancing the Museum’s podcast goals.Minimum Qualifications
Bachelor’s degree in Journalism, Public Relations, Mass Communications, English, Liberal Arts, or a related area, or equivalency (one year of education can be substituted for two years of related work experience) required. Experience in desktop publishing, word processing, computer networks and web page design preferred. Experience in public relations work or the print news media also preferred.Preferences
Strong interpersonal and communication skills, both written and verbal.Experience providing marketing support to internal and external audiences.Experience in mirrorless or DSLR camera systems.Experience in Adobe Creative Suite.Interest in science and natural history.Additional Information
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions.This position may require the successful completion of a criminal background check and/or drug screen.The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106.To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/.Online reports may be submitted at oeo.utah.edu.https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
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The Social Media/Marketing Coordinator supports the Philanthropy & Communications Team’s efforts to grow NHMU’s brand and drive museum admissions by promoting exhibitions, events, and science stories while maintaining brand standards across various marketing channels. As a valued member of our team, the Social Media/Marketing Coordinator will assume a broad set of responsibilities with emphases in social media management, video content creation, photography, copywriting, and campaign analysis. A confident self-starter with a familiarity of social media trends and experience in video production will excel in this position.Responsibilities
Key responsibilities will include:Social Media:
Take a leading role managing the Museum’s presence on social media. Responsibilities will include frequent video content creation, photography, management of a boosting budget, and regular reporting on campaign performance.Visual Storytelling:
Produce compelling visual content for use on and beyond social media, including the Museum’s website, emails, printed collateral, and other materials. Subject matter will be diverse, from documenting fossil excavations in southern Utah to filming public events at the Museum.Website Management:
Using a Drupal 10 CMS, build, review, and edit website content including that produced by other departments to ensure accuracy and adherence to copy and design standards.Constituent Relationship Management (CRM):
Conduct occasional constituent relationship management in the Museum’s CRM and Constant Contact to maintain healthy databases for email and direct mail campaigns.Blog Writing:
Write occasional blog articles to help fulfill the Museum’s editorial calendar.Campaign Reporting:
Generate reports to analyze marketing efforts using Google Analytics, social media analytics, Constant Contact campaign performance, and other tools.Outreach:
Conduct occasional outreach marketing by tabling at community events.Podcast:
When time permits, continue advancing the Museum’s podcast goals.Minimum Qualifications
Bachelor’s degree in Journalism, Public Relations, Mass Communications, English, Liberal Arts, or a related area, or equivalency (one year of education can be substituted for two years of related work experience) required. Experience in desktop publishing, word processing, computer networks and web page design preferred. Experience in public relations work or the print news media also preferred.Preferences
Strong interpersonal and communication skills, both written and verbal.Experience providing marketing support to internal and external audiences.Experience in mirrorless or DSLR camera systems.Experience in Adobe Creative Suite.Interest in science and natural history.Additional Information
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions.This position may require the successful completion of a criminal background check and/or drug screen.The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106.To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/.Online reports may be submitted at oeo.utah.edu.https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
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