Durango School District 9-R
Communications Specialist, Durango School District 9-R, 1.0 FTE
Durango School District 9-R, Durango, Colorado, us, 81302
Durango School District 9-R is accepting applications for a Communications Specialist. Position includes benefits and begins November 4, 2024.Job Title:
Communications Specialist
Pay Grade:
Managerial/TechnicalJob Family:
Managerial/Technical
FLSA Status:
ExemptDepartment:
Communications
Prepared Date:
2/1/2021; rev 8/7/2024Typical Work Year:
12 monthsSUMMARYThis comprehensive role requires a dynamic individual who can effectively communicate and engage with the Durango School District community through innovative and modern communication strategies. The Communications Specialist will be responsible for creating, managing, and disseminating high-quality multimedia communication for Durango School District 9-R. This role involves integrating contemporary design theory, digital literacy, and strategic communication skills to effectively engage with the school district’s staff, students, and families, as well as the larger community. Responsible for strategic communications projects including updating websites and social media, newsletters, and news releases. Collaborate with District staff to produce professionally designed print and electronic communications that support the strategic plan of Durango School District 9-R. Provide communications and writing support to the Board of Education, Superintendent, School Directors, and Supervisors as needed.ESSENTIAL DUTIES AND RESPONSIBILITIES:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The frequency and percentage of time of duties may vary based on building assignment or department.Design and Content Creation (20%)
Utilize contemporary design theory and software to design, write, produce, and proof professional materials (including social media content, website content, newsletters, brochures, advertisements, flyers, etc.).Develop marketing materials for departments and special events, ensuring alignment with the purpose, tone, target audience, channel, and tactic.Integrate typography, photography, graphics, and color schemes into effective designs and layouts.Create spot graphics, presentations, and templates as needed.Capture photographs and video for use in District publications.Implement and enforce graphic standards across all materials.
Guidance and Best Practices (10%)
Provide guidance and best practices to District staff and schools on marketing, communication tools, and graphic standards.Stay updated on new methods and technologies to keep the District’s marketing and communications efforts cutting-edge.Collaborate with staff to develop and implement communications and marketing plans.
Confidential Matters and Support (5%)
Handle confidential matters for Durango School District 9-R, including information requests.Provide administrative and clerical support, including researching topics, preparing executive summaries, and coordinating with other departments.Maintain materials for School District events, special presentations, and ceremonies.
Database and Archive Management (10%)
Maintain mail/email databases for media, member bodies, newsletter subscribers, local businesses, and others.Archive District’s news releases, newsletters, and media mentions.Prepare electronic clippings for the Executive Team, reporting, and website purposes.Assist in coordinating communications and public relations efforts, including website updates, social media, news releases, newsletters, special publications, and advertising.
Community Representation (5%)
Represent the School District at community functions and with community organizations.Serve on District-wide committees.Stay current on educational issues, school public relations practices, and graphics applications.
Crisis Communication (10%)
Support the District’s crisis and emergency communications functions, including managing communication channels and delivering messages.Provide training and best practices for crisis communication.
Video Asset Development (10%)
Develop video assets to educate community members and constituents.Inform media and other interested parties of district initiatives and goals through filming, editing, and script development.
Asset Development Support (10%)
Support the development of district assets, including photographs, videos, letters, newsletters, partnerships, programs, and services.
Digital Flyer Management (15%)
Manage and oversee the digital flyer software system, including managing and approving digital submissions from outside agencies.Communicate with and support partners using the software.
Other Duties (5%)
Perform other duties as assigned to support the overall mission and goals of the communications department.
SKILLS AND QUALIFICATIONS:Digital Literacy: Proficiency with modern communication technologies and digital tools.Content Creation: Ability to create engaging and relevant content across various formats.Social Media Management: Expertise in managing social media channels and strategies.Data Analysis: Skills in analyzing communication metrics for data-driven decisions.Crisis Communication: Proficiency in managing communication during emergencies.Writing and Editing: Strong writing and editing skills for various audiences.Public Speaking: Effective public speaking abilities.Project Management: Skills to plan, execute, and manage communication projects.Interpersonal Skills: Ability to build relationships with stakeholders.Strategic Thinking: Strategic approach to communication goals and objectives.Graphic Design: Knowledge of graphic design tools and principles.SEO and SEM: Understanding of search engine optimization and marketing.Email Marketing: Skills in designing and managing email campaigns.Cultural Competency: Sensitivity to diverse cultural backgrounds.Adaptability: Ability to adapt to new technologies and trends.EDUCATION AND RELATED WORK EXPERIENCE:Bachelor’s degree in journalism, communications, public relations, multimedia design, marketing, advertising, or a related field.More than three years of experience in communications, multimedia design, writing and copyediting, photography, social media management.LICENSES, REGISTRATIONS or CERTIFICATIONS:Criminal background check required for hire.TECHNICAL SKILLS, KNOWLEDGE & ABILITIES:Advanced operating knowledge of and experience with personal computers, peripherals, and office software.Advanced operating knowledge of and experience with graphics design software.Operating knowledge of and experience with typical office equipment, such as telephones, copier, fax machine, E-mail, etc.Durango School District 9-R is an equal opportunity educational institution and will not discriminate on the basis of race, color, sex, religion, national origin, ancestry, creed, age, marital status, sexual orientation, genetic information, disability or need for special education services in admissions, access to treatment, or employment in educational programs or activities which it operates, or any other applicable status protected by federal, state or local law.
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Communications Specialist
Pay Grade:
Managerial/TechnicalJob Family:
Managerial/Technical
FLSA Status:
ExemptDepartment:
Communications
Prepared Date:
2/1/2021; rev 8/7/2024Typical Work Year:
12 monthsSUMMARYThis comprehensive role requires a dynamic individual who can effectively communicate and engage with the Durango School District community through innovative and modern communication strategies. The Communications Specialist will be responsible for creating, managing, and disseminating high-quality multimedia communication for Durango School District 9-R. This role involves integrating contemporary design theory, digital literacy, and strategic communication skills to effectively engage with the school district’s staff, students, and families, as well as the larger community. Responsible for strategic communications projects including updating websites and social media, newsletters, and news releases. Collaborate with District staff to produce professionally designed print and electronic communications that support the strategic plan of Durango School District 9-R. Provide communications and writing support to the Board of Education, Superintendent, School Directors, and Supervisors as needed.ESSENTIAL DUTIES AND RESPONSIBILITIES:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The frequency and percentage of time of duties may vary based on building assignment or department.Design and Content Creation (20%)
Utilize contemporary design theory and software to design, write, produce, and proof professional materials (including social media content, website content, newsletters, brochures, advertisements, flyers, etc.).Develop marketing materials for departments and special events, ensuring alignment with the purpose, tone, target audience, channel, and tactic.Integrate typography, photography, graphics, and color schemes into effective designs and layouts.Create spot graphics, presentations, and templates as needed.Capture photographs and video for use in District publications.Implement and enforce graphic standards across all materials.
Guidance and Best Practices (10%)
Provide guidance and best practices to District staff and schools on marketing, communication tools, and graphic standards.Stay updated on new methods and technologies to keep the District’s marketing and communications efforts cutting-edge.Collaborate with staff to develop and implement communications and marketing plans.
Confidential Matters and Support (5%)
Handle confidential matters for Durango School District 9-R, including information requests.Provide administrative and clerical support, including researching topics, preparing executive summaries, and coordinating with other departments.Maintain materials for School District events, special presentations, and ceremonies.
Database and Archive Management (10%)
Maintain mail/email databases for media, member bodies, newsletter subscribers, local businesses, and others.Archive District’s news releases, newsletters, and media mentions.Prepare electronic clippings for the Executive Team, reporting, and website purposes.Assist in coordinating communications and public relations efforts, including website updates, social media, news releases, newsletters, special publications, and advertising.
Community Representation (5%)
Represent the School District at community functions and with community organizations.Serve on District-wide committees.Stay current on educational issues, school public relations practices, and graphics applications.
Crisis Communication (10%)
Support the District’s crisis and emergency communications functions, including managing communication channels and delivering messages.Provide training and best practices for crisis communication.
Video Asset Development (10%)
Develop video assets to educate community members and constituents.Inform media and other interested parties of district initiatives and goals through filming, editing, and script development.
Asset Development Support (10%)
Support the development of district assets, including photographs, videos, letters, newsletters, partnerships, programs, and services.
Digital Flyer Management (15%)
Manage and oversee the digital flyer software system, including managing and approving digital submissions from outside agencies.Communicate with and support partners using the software.
Other Duties (5%)
Perform other duties as assigned to support the overall mission and goals of the communications department.
SKILLS AND QUALIFICATIONS:Digital Literacy: Proficiency with modern communication technologies and digital tools.Content Creation: Ability to create engaging and relevant content across various formats.Social Media Management: Expertise in managing social media channels and strategies.Data Analysis: Skills in analyzing communication metrics for data-driven decisions.Crisis Communication: Proficiency in managing communication during emergencies.Writing and Editing: Strong writing and editing skills for various audiences.Public Speaking: Effective public speaking abilities.Project Management: Skills to plan, execute, and manage communication projects.Interpersonal Skills: Ability to build relationships with stakeholders.Strategic Thinking: Strategic approach to communication goals and objectives.Graphic Design: Knowledge of graphic design tools and principles.SEO and SEM: Understanding of search engine optimization and marketing.Email Marketing: Skills in designing and managing email campaigns.Cultural Competency: Sensitivity to diverse cultural backgrounds.Adaptability: Ability to adapt to new technologies and trends.EDUCATION AND RELATED WORK EXPERIENCE:Bachelor’s degree in journalism, communications, public relations, multimedia design, marketing, advertising, or a related field.More than three years of experience in communications, multimedia design, writing and copyediting, photography, social media management.LICENSES, REGISTRATIONS or CERTIFICATIONS:Criminal background check required for hire.TECHNICAL SKILLS, KNOWLEDGE & ABILITIES:Advanced operating knowledge of and experience with personal computers, peripherals, and office software.Advanced operating knowledge of and experience with graphics design software.Operating knowledge of and experience with typical office equipment, such as telephones, copier, fax machine, E-mail, etc.Durango School District 9-R is an equal opportunity educational institution and will not discriminate on the basis of race, color, sex, religion, national origin, ancestry, creed, age, marital status, sexual orientation, genetic information, disability or need for special education services in admissions, access to treatment, or employment in educational programs or activities which it operates, or any other applicable status protected by federal, state or local law.
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