Aeroflow
(REMOTE) Senior Manager of Data-Driven Brand Strategy & Marketing
Aeroflow, Asheville, North Carolina, us, 28814
Your Opportunity to Make an Impact
As the Senior Manager, you will lead a team of talented marketing professionals, overseeing campaigns that reach hundreds of thousands of expectant and new parents annually. This is your chance to take ownership of a brand that supports moms from pregnancy through postpartum, crafting campaigns that resonate deeply with our audience at every stage of their journey. You’ll collaborate across six product verticals—Breast Pump, Replacement Parts, Milk Storage Bags, Lactation and Perinatal education, and E-commerce—ensuring Aeroflow remains the trusted source for millions of moms.
This isn’t just a role— it’s your opportunity to define the future of our brand while driving meaningful business results .
What You'll Do
Own Brand Campaign Strategy & Execution : Lead end-to-end multi-channel marketing campaigns across all six product lines, from ideation to execution. You will ensure messaging is consistent, approaches are innovative, and results exceed expectations.Lead and Mentor : Manage and develop a team of 3-4 marketing professionals, fostering a high-performing, creative, and results-driven culture.Be Brand-Obsessed : Steward Aeroflow’s Mom and Baby brand, enhancing our brand presence across everything from website launches to multimedia initiatives.Combine Creativity with Data : Leverage both creative insights and data analysis to optimize campaign performance. Your ability to marry intuition with analytics will set our marketing efforts apart.Collaborate and Influence : Leverage data to plan, execute, and report on trends and branded strategy efforts, focusing on KPIs distinct from paid media. Gather and analyze data to create comprehensive reports that assess the success or shortcomings of brand-related initiatives.Drive Measurable Success : Develop and measure specific KPIs tailored to these efforts, ensuring a clear understanding of their impact and effectiveness.Who You Are
Creative and Analytical : You bring the perfect balance of right- and left-brain thinking—able to dream up innovative ideas while also tracking and measuring their success.Hands-On Leader : You’ve worked at every level, from the trenches to the boardroom, and aren’t afraid to get your hands dirty to get the job done right.Socially Adept and Brand Obsessed : You’re a connector who knows how to market both externally and internally. You live and breathe branding and have successfully led brand campaigns from start to finish.Strategically Driven : You understand how to move the needle for a business through marketing, connecting creative campaigns with key business outcomes.Organized and Results-Oriented : Wildly organized with an eye for detail, you manage multiple campaigns without letting anything slip through the cracks. Your no-nonsense approach keeps everything on track and moving forward.Proactive and Competitive : You’re driven to succeed, always pushing to get things done efficiently and effectively. You don’t wait for opportunities—you create them and see them through.Resourceful and Inquisitive : When faced with challenges, you know how to find the answers, whether through research, collaboration, or creative problem-solving. You’re naturally curious and always looking for ways to improve and innovate.Must-Have Qualifications
B2C Marketing Expertise : 5+ years of experience in B2C marketing, preferably within health, family, or related industries.Proven Brand Leadership : Demonstrated ability to
proactively take brand campaigns from idea to completion —from concept development, through execution, to post-campaign analysis, particularly in digital and multimedia.Marketing Team Leadership : Experience managing and mentoring a marketing team with a proven track record of building high-performing, creative teams.Data-Driven Approach : Deep experience in A/B testing, campaign analysis, and using data to refine and optimize marketing strategies.Why Join Aeroflow Health?
Make a Real Impact : At Aeroflow, your work doesn’t just drive business success—it helps improve, extend, and even save lives. By supporting new and expectant mothers, we empower families during one of the most critical stages of their lives.Fully Remote Role : Enjoy the flexibility of working from anywhere while staying fully connected to a fast-growing, mission-driven team.Competitive Compensation : We offer a highly competitive compensation package, including health, dental, vision, life insurance, 401K with company match, and more.High-Impact Role : You’ll be directly responsible for driving the company’s core revenue stream, with endless opportunities for growth and career advancement.Innovative Work Environment : We foster a culture of creativity and collaboration, giving you the tools and flexibility to succeed.Work-Life Balance : Enjoy a healthy work-life balance with PTO accrual from day one, paid holidays, and more.What Aeroflow Offers
Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!
Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:
Inc. 5000 Best Place to Work award winnerFamily Forward CertifiedHME Excellence AwardSky High Growth Award
Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
If this opportunity appeals to you, and you are able to demonstrate that you meet the minimum required criteria for the position, please contact us as soon as possible.
As the Senior Manager, you will lead a team of talented marketing professionals, overseeing campaigns that reach hundreds of thousands of expectant and new parents annually. This is your chance to take ownership of a brand that supports moms from pregnancy through postpartum, crafting campaigns that resonate deeply with our audience at every stage of their journey. You’ll collaborate across six product verticals—Breast Pump, Replacement Parts, Milk Storage Bags, Lactation and Perinatal education, and E-commerce—ensuring Aeroflow remains the trusted source for millions of moms.
This isn’t just a role— it’s your opportunity to define the future of our brand while driving meaningful business results .
What You'll Do
Own Brand Campaign Strategy & Execution : Lead end-to-end multi-channel marketing campaigns across all six product lines, from ideation to execution. You will ensure messaging is consistent, approaches are innovative, and results exceed expectations.Lead and Mentor : Manage and develop a team of 3-4 marketing professionals, fostering a high-performing, creative, and results-driven culture.Be Brand-Obsessed : Steward Aeroflow’s Mom and Baby brand, enhancing our brand presence across everything from website launches to multimedia initiatives.Combine Creativity with Data : Leverage both creative insights and data analysis to optimize campaign performance. Your ability to marry intuition with analytics will set our marketing efforts apart.Collaborate and Influence : Leverage data to plan, execute, and report on trends and branded strategy efforts, focusing on KPIs distinct from paid media. Gather and analyze data to create comprehensive reports that assess the success or shortcomings of brand-related initiatives.Drive Measurable Success : Develop and measure specific KPIs tailored to these efforts, ensuring a clear understanding of their impact and effectiveness.Who You Are
Creative and Analytical : You bring the perfect balance of right- and left-brain thinking—able to dream up innovative ideas while also tracking and measuring their success.Hands-On Leader : You’ve worked at every level, from the trenches to the boardroom, and aren’t afraid to get your hands dirty to get the job done right.Socially Adept and Brand Obsessed : You’re a connector who knows how to market both externally and internally. You live and breathe branding and have successfully led brand campaigns from start to finish.Strategically Driven : You understand how to move the needle for a business through marketing, connecting creative campaigns with key business outcomes.Organized and Results-Oriented : Wildly organized with an eye for detail, you manage multiple campaigns without letting anything slip through the cracks. Your no-nonsense approach keeps everything on track and moving forward.Proactive and Competitive : You’re driven to succeed, always pushing to get things done efficiently and effectively. You don’t wait for opportunities—you create them and see them through.Resourceful and Inquisitive : When faced with challenges, you know how to find the answers, whether through research, collaboration, or creative problem-solving. You’re naturally curious and always looking for ways to improve and innovate.Must-Have Qualifications
B2C Marketing Expertise : 5+ years of experience in B2C marketing, preferably within health, family, or related industries.Proven Brand Leadership : Demonstrated ability to
proactively take brand campaigns from idea to completion —from concept development, through execution, to post-campaign analysis, particularly in digital and multimedia.Marketing Team Leadership : Experience managing and mentoring a marketing team with a proven track record of building high-performing, creative teams.Data-Driven Approach : Deep experience in A/B testing, campaign analysis, and using data to refine and optimize marketing strategies.Why Join Aeroflow Health?
Make a Real Impact : At Aeroflow, your work doesn’t just drive business success—it helps improve, extend, and even save lives. By supporting new and expectant mothers, we empower families during one of the most critical stages of their lives.Fully Remote Role : Enjoy the flexibility of working from anywhere while staying fully connected to a fast-growing, mission-driven team.Competitive Compensation : We offer a highly competitive compensation package, including health, dental, vision, life insurance, 401K with company match, and more.High-Impact Role : You’ll be directly responsible for driving the company’s core revenue stream, with endless opportunities for growth and career advancement.Innovative Work Environment : We foster a culture of creativity and collaboration, giving you the tools and flexibility to succeed.Work-Life Balance : Enjoy a healthy work-life balance with PTO accrual from day one, paid holidays, and more.What Aeroflow Offers
Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!
Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:
Inc. 5000 Best Place to Work award winnerFamily Forward CertifiedHME Excellence AwardSky High Growth Award
Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
If this opportunity appeals to you, and you are able to demonstrate that you meet the minimum required criteria for the position, please contact us as soon as possible.