Aberdeen Proving Ground Federal CU
Vice President Marketing
Aberdeen Proving Ground Federal CU, Edgewood, Maryland, United States, 21040
Description
APGFCU – Your Community Credit Union! For over 80 years, APGFCU has shared our financial experience and provided valuable products and services to build stability and financial independence, one member at a time. We are looking for those who want to join this movement and become a part of a growing organization. We offer competitive pay and great benefits.Summary:
Under the direction of the chief marketing officer, this position is responsible for the marketing and business development activities of the credit union to achieve the strategic plan, including but not limited to advertising, promotions, special events, and community relations. Develops the strategic marketing plan in support of corporate loan, deposit, and growth goals. Monitors plan progress and creates the tactical action steps necessary to achieve corporate results. Responsible for the day-to-day operation of the marketing communications and business development teams, including administrative control and the development and monitoring of performance expectations of the staff. Leads development and execution of marketing-related activities and initiatives across all product and service lines, demanding frequent interaction and discussion with the market research and product development team. Makes presentations to and engages in strategic discussions with executive management.Essential Duties and Responsibilities:Strategic Planning:
Works with the chief marketing officer to develop annual strategic marketing and business development plans in support of corporate growth goals, and the creation and implementation of the tactical plan. Monitors progress and ensures the timely adjustment of marketing strategies and plans to meet changing market and competitive conditions. Presents results and recommendations to executive leadership.Leadership and Development:
Motivate staff toward accomplishing goals, productivity, accuracy and efficiency. Ensure the mission, core values of the credit union and cooperative principles are put into practice within the Marketing department. Demonstrate APGFCU leadership, cultural, and behavioral standards by modeling expectations. Directly oversee the leadership team of the Marketing department through carrying out responsibilities in accordance with the organization’s policies for effective leadership and management.Risk Management:
Develops credit union policies and procedures to ensure compliance with federal regulations regarding financial institutions, develops and ensures the security and growth of overall operations.Technology/Equipment/Research:
Ensures teams are equipped with the technology, equipment and resources needed to achieve the strategic goals of the credit union.Budget Management:
Create, monitors, allocate and reconcile annual department budget.Community Development:
Maintain an active role in the community to improve the credit union's visibility.Project Management:
Lead, facilitate and coordinate project work within and across business units, ensure project deadlines are met and implementation and results are achieved as designed.Communications, Advertising and Promotions:
Develops, communicates and implements long- and short-term communications objectives (both external and internal) in order to support the overall mission and goals of the credit union.Business Development:
Directs the business development function to ensure membership and business/community partner relationship goals are achieved.Member Experience:
Utilizing feedback from surveys and focus groups, identifies opportunities to improve the member experience.Member Education:
Responsible for the creation and distribution of member education materials.Sales:
Provides marketing support to the sales function to assist with a results-driven sales program.Internal and External Partnerships/Vendor Management:
Develop and maintain excellent relationships with internal and external partners and vendors.Additional:
Responsible for completion of applicable training and compliance on federal regulations and APGFCU policies and procedures.Other:
Perform other related duties as assigned.Qualifications:Education:
Bachelor’s degree in marketing, communications or related field. Experience can be credited in lieu of education.Experience:
Minimum of 12 years’ experience in marketing management to include exposure to a strong sales-focused environment and leading a remote workforce.Knowledge, Skills, and Abilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Knowledge of financial institution operations and business technological advances in order to remain competitive.Communication and Interpersonal Skills:
Requires exceptional oral and written communication skills in order to effectively convey thoughts and concepts to a variety of audiences and recipients.Reasoning Ability:
Ability to define problems, collect data, establish facts, draw valid conclusions, and take action.Results:
Ability to develop long term department goals; translate those goals into executable tactical actions; and motivate others to meet or exceed goals.Strategic Thinking:
Ability to execute departmental strategic planning and execute according to plan, making course corrections as needed.Teamwork and Collaboration:
Ability to lead independently as well as collaborate across functions in order to foster teamwork across the credit union.Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.Work Environment:
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.APGFCU is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability to Protected Veteran status.
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APGFCU – Your Community Credit Union! For over 80 years, APGFCU has shared our financial experience and provided valuable products and services to build stability and financial independence, one member at a time. We are looking for those who want to join this movement and become a part of a growing organization. We offer competitive pay and great benefits.Summary:
Under the direction of the chief marketing officer, this position is responsible for the marketing and business development activities of the credit union to achieve the strategic plan, including but not limited to advertising, promotions, special events, and community relations. Develops the strategic marketing plan in support of corporate loan, deposit, and growth goals. Monitors plan progress and creates the tactical action steps necessary to achieve corporate results. Responsible for the day-to-day operation of the marketing communications and business development teams, including administrative control and the development and monitoring of performance expectations of the staff. Leads development and execution of marketing-related activities and initiatives across all product and service lines, demanding frequent interaction and discussion with the market research and product development team. Makes presentations to and engages in strategic discussions with executive management.Essential Duties and Responsibilities:Strategic Planning:
Works with the chief marketing officer to develop annual strategic marketing and business development plans in support of corporate growth goals, and the creation and implementation of the tactical plan. Monitors progress and ensures the timely adjustment of marketing strategies and plans to meet changing market and competitive conditions. Presents results and recommendations to executive leadership.Leadership and Development:
Motivate staff toward accomplishing goals, productivity, accuracy and efficiency. Ensure the mission, core values of the credit union and cooperative principles are put into practice within the Marketing department. Demonstrate APGFCU leadership, cultural, and behavioral standards by modeling expectations. Directly oversee the leadership team of the Marketing department through carrying out responsibilities in accordance with the organization’s policies for effective leadership and management.Risk Management:
Develops credit union policies and procedures to ensure compliance with federal regulations regarding financial institutions, develops and ensures the security and growth of overall operations.Technology/Equipment/Research:
Ensures teams are equipped with the technology, equipment and resources needed to achieve the strategic goals of the credit union.Budget Management:
Create, monitors, allocate and reconcile annual department budget.Community Development:
Maintain an active role in the community to improve the credit union's visibility.Project Management:
Lead, facilitate and coordinate project work within and across business units, ensure project deadlines are met and implementation and results are achieved as designed.Communications, Advertising and Promotions:
Develops, communicates and implements long- and short-term communications objectives (both external and internal) in order to support the overall mission and goals of the credit union.Business Development:
Directs the business development function to ensure membership and business/community partner relationship goals are achieved.Member Experience:
Utilizing feedback from surveys and focus groups, identifies opportunities to improve the member experience.Member Education:
Responsible for the creation and distribution of member education materials.Sales:
Provides marketing support to the sales function to assist with a results-driven sales program.Internal and External Partnerships/Vendor Management:
Develop and maintain excellent relationships with internal and external partners and vendors.Additional:
Responsible for completion of applicable training and compliance on federal regulations and APGFCU policies and procedures.Other:
Perform other related duties as assigned.Qualifications:Education:
Bachelor’s degree in marketing, communications or related field. Experience can be credited in lieu of education.Experience:
Minimum of 12 years’ experience in marketing management to include exposure to a strong sales-focused environment and leading a remote workforce.Knowledge, Skills, and Abilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Knowledge of financial institution operations and business technological advances in order to remain competitive.Communication and Interpersonal Skills:
Requires exceptional oral and written communication skills in order to effectively convey thoughts and concepts to a variety of audiences and recipients.Reasoning Ability:
Ability to define problems, collect data, establish facts, draw valid conclusions, and take action.Results:
Ability to develop long term department goals; translate those goals into executable tactical actions; and motivate others to meet or exceed goals.Strategic Thinking:
Ability to execute departmental strategic planning and execute according to plan, making course corrections as needed.Teamwork and Collaboration:
Ability to lead independently as well as collaborate across functions in order to foster teamwork across the credit union.Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.Work Environment:
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.APGFCU is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability to Protected Veteran status.
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