ASE Credit Union
Marketing Specialist
ASE Credit Union, Montgomery, Alabama, United States, 36136
Role
Assists in the development and execution of the credit union's marketing, communications, and public relations efforts. Assists with promotions, events, and marketing campaigns.
Major Duties and Responsibilities
35%
Develop and manage social media, including posts for both internal and external marketing efforts. Expand Social media presence to include videos, member testimonials, team members, and local business spotlights. Assist with managing digital marketing presence both internally and externally. Be involved with the credit union's digital marketing agency for content and tactical strategies and work closely with the agency on graphics.
25%
Develop and implement branding and marketing campaigns to deploy throughout the credit union. Create marketing materials and content. Build brand awareness internally and externally, including but not limited to facilities, brochures, newsletters, and logo items. Assists with and attends credit union marketing and community events.
15%
Have a strong knowledge of credit union products and services. Work with other departments across the organization to promote products, services, and initiatives, and to compete projects. Analyze existing membership information and market trends to identify ways to reach potential and existing members and enhance member relationships.
15%
Follow all operating policies and procedures, protect members' privacy, and adhere to federal and state regulations regarding advertising. Ensure processes within the department are in keeping with policy, procedure, regulations, and sound business practices.
5%
Comply with all company policies, procedures, and service standards. Comply with all applicable laws and regulations.
5%
All other job responsibilities as assigned by management.
Knowledge and SkillsExperienceOne to two years of marketing, social media, and/or digital design preferably in the financial industry. Experience creating and implementing marketing materials and campaigns.Education/Certifications/LicensesBachelors Degree in marketing or related field preferredInterpersonal SkillsA significant level of trust and diplomacy is required to be an effective subject matter expert in the position. Ability to communicate information of a sensitive and/or highly confidential nature is a normal part of the day-to-day experience. Communications can involve motivating, influencing, educating, and/or advising others on matters of significance. Ability to develop and foster strong working relationships with team members and members to ensure we are achieving the overall mission and vision of the credit union. Incorporate core values into daily activities and decisions.Other SkillsExcellent written and oral communication skills Time management skills Ability to prioritize and multitask Logic and reasoning skills Creativity Attention to detail Microsoft Office Adobe preferred
ADA RequirementsPhysical RequirementsIs able to bend, sit, and stand in order to perform primarily sedentary work with limited physical exertion and occasional lifting of up to 20 lbs. Must be capable of climbing / descending stairs in an emergency situation. Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators. Must be able to routinely perform work on a computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours or travel off site whenever required or requested by management. Must be capable of regular, reliable, and timely attendance.Working ConditionsMust be able to routinely perform work indoors in climate-controlled private office with minimal noise. Must be able to occasionally work some evenings and/or weekends when organizing or attending sponsored events. Must be able to occasionally work at offsite locations that may include an outdoor event.Mental and/or Emotional RequirementsMust be able to perform job functions independently and work effectively either on own or as part of a team. Must be able to read and carry out various written instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be able to perform basic financial calculations with extreme accuracy. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.
Nothing in this position description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
ASE Credit Union is an Equal Opportunity Employer
Assists in the development and execution of the credit union's marketing, communications, and public relations efforts. Assists with promotions, events, and marketing campaigns.
Major Duties and Responsibilities
35%
Develop and manage social media, including posts for both internal and external marketing efforts. Expand Social media presence to include videos, member testimonials, team members, and local business spotlights. Assist with managing digital marketing presence both internally and externally. Be involved with the credit union's digital marketing agency for content and tactical strategies and work closely with the agency on graphics.
25%
Develop and implement branding and marketing campaigns to deploy throughout the credit union. Create marketing materials and content. Build brand awareness internally and externally, including but not limited to facilities, brochures, newsletters, and logo items. Assists with and attends credit union marketing and community events.
15%
Have a strong knowledge of credit union products and services. Work with other departments across the organization to promote products, services, and initiatives, and to compete projects. Analyze existing membership information and market trends to identify ways to reach potential and existing members and enhance member relationships.
15%
Follow all operating policies and procedures, protect members' privacy, and adhere to federal and state regulations regarding advertising. Ensure processes within the department are in keeping with policy, procedure, regulations, and sound business practices.
5%
Comply with all company policies, procedures, and service standards. Comply with all applicable laws and regulations.
5%
All other job responsibilities as assigned by management.
Knowledge and SkillsExperienceOne to two years of marketing, social media, and/or digital design preferably in the financial industry. Experience creating and implementing marketing materials and campaigns.Education/Certifications/LicensesBachelors Degree in marketing or related field preferredInterpersonal SkillsA significant level of trust and diplomacy is required to be an effective subject matter expert in the position. Ability to communicate information of a sensitive and/or highly confidential nature is a normal part of the day-to-day experience. Communications can involve motivating, influencing, educating, and/or advising others on matters of significance. Ability to develop and foster strong working relationships with team members and members to ensure we are achieving the overall mission and vision of the credit union. Incorporate core values into daily activities and decisions.Other SkillsExcellent written and oral communication skills Time management skills Ability to prioritize and multitask Logic and reasoning skills Creativity Attention to detail Microsoft Office Adobe preferred
ADA RequirementsPhysical RequirementsIs able to bend, sit, and stand in order to perform primarily sedentary work with limited physical exertion and occasional lifting of up to 20 lbs. Must be capable of climbing / descending stairs in an emergency situation. Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators. Must be able to routinely perform work on a computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours or travel off site whenever required or requested by management. Must be capable of regular, reliable, and timely attendance.Working ConditionsMust be able to routinely perform work indoors in climate-controlled private office with minimal noise. Must be able to occasionally work some evenings and/or weekends when organizing or attending sponsored events. Must be able to occasionally work at offsite locations that may include an outdoor event.Mental and/or Emotional RequirementsMust be able to perform job functions independently and work effectively either on own or as part of a team. Must be able to read and carry out various written instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be able to perform basic financial calculations with extreme accuracy. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.
Nothing in this position description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
ASE Credit Union is an Equal Opportunity Employer