BIGO
Content Programming Manager
BIGO, Los Angeles, California, United States,
Location : 10250 Constellation Blvd, Century City, Los Angeles, US (hybrid style, 3 days working in the office)
About This RoleBIGO LIVE's Content Programming and Management team sits within our MarketingDepartment whose goal is to oversee a platform-wide content programming strategy that creates understanding and symbiosis between our creators and communities.Serving the North American market, this role serves to ideate, plan and execute content programs and initiatives that are globally/locally relevant to develop our diverse content ecosystem by leveraging the market trends insights and BIGO LIVE in-app functions.You'll need to demonstrate the ability to organize a creative process, communicate their intent and progress, and measure their results against clearly communicated business outcomes.
ResponsibilitiesIdentify, strategize and innovate content initiatives to serve business growth and increase user activeness by leveraging our core product functionsCreate, plan, and execute programs and events, including seasonal events, core-community events and identifying new opportunities to increase engagement for all creators related activities and partnershipsCreate and manage content calendar and project plans including objectives, target, roadmap, promotion tactics and step-by-step action plan to ensure success of a campaignSet and report on key performance indicators (KPIs) for all content campaigns, such as DAU, retention, Livestream hours, watch time and measure campaign performance against the KPIsPerform deep-dive analysis on creators' content performance, review data and effectively implement strategy while identifying areas of success and needed improvementActively innovate and plan content partnerships with internal and external creators and manage day-to-day relationships to empower them with new content ideas and support platform growthDevelop company overview and project presentations for business meetings and pitch on new content opportunitiesAct as the main interface between the content and marketing teamWork with cross-functional teams including creative, user operation, legal, finance, PR to develop joint platform plansMonitor and analyze market and industry trends, new topics, emerging content creators, and competitor performance to strategize on the company’s content activitiesThis position may require travel, both domestically and internationally, as necessary to fulfill job responsibilities. Travel frequency and destinations will vary based on business needs and specific job duties. All travel arrangements will be coordinated in accordance with company policies.
QualificationsMinimum 8 years of experience in a content development or content marketing role in the tech or entertainment industryExtensive experience in campaign management and creator partnerships is a mustProven and demonstrable track record in creating new content ideas and producing live contentMust be proactive, fast-thinking, self-starter who can own and lead projectsAbility to work cross-functionally across multiple teams, stakeholders, and time zonesSolid knowledge about Internet users, market trends and major social platformsStrong analytic skills: Ability to derive actionable insights from campaign metrics and marketing dataStrong attention to detail and organizational skills while working within tight deadlines and resource constraintsBachelor's Degree above
BenefitsCompetitive pay package that includes a base salary and performance-related bonusGenerous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per yearFree medical, dental, and vision insurance401kFree gym membership and meal allowance
About BIGOWHO WE AREBIGO is a fast-growing Singapore technology company established in 2014.Dedicated to creating a better-connected world for everyone, BIGO provides a portfolio of video broadcast and VoIP related products and services powered by advanced Artificial Intelligence (AI) technology. The major products include BIGO LIVE, Likee (Formerly LIKE video), and imo, and the company now has over 300 million monthly active users in over 150 countries.To enable people to showcase, discover, and stay connected, BIGO is devoted to continuously innovating its AI capabilities, allowing our users to enjoy a positive, healthy, and creative online environment.At present, BIGO has 5 R&D centres, in Singapore, U.S.A., Middle East, India, and China, and over 20 offices around the globe.For more information, please visit our website: www.bigo.sgOUR MISSIONConnect the world and share beautiful moments.OUR VISIONTo be a content platform inspiring one billion people's lives.OUR KEY TO SUCCESSBIGO is dedicated to technology innovation. We own over 40 patents in VoIP/Video related technology, and over 60 patents are under the process of application.
About Our Product - BIGO LIVEBIGO LIVE is founded in March 2016. BIGO LIVE is a leading mobile live stream APP where users live broadcast their life moments, show their talents, interact and send virtual gifts in real time, and enjoy fun live sessions with people worldwide.BIGO LIVE has over 200 million users globally in over 80 countries and regions and is currently the market leader in the industry.
About This RoleBIGO LIVE's Content Programming and Management team sits within our MarketingDepartment whose goal is to oversee a platform-wide content programming strategy that creates understanding and symbiosis between our creators and communities.Serving the North American market, this role serves to ideate, plan and execute content programs and initiatives that are globally/locally relevant to develop our diverse content ecosystem by leveraging the market trends insights and BIGO LIVE in-app functions.You'll need to demonstrate the ability to organize a creative process, communicate their intent and progress, and measure their results against clearly communicated business outcomes.
ResponsibilitiesIdentify, strategize and innovate content initiatives to serve business growth and increase user activeness by leveraging our core product functionsCreate, plan, and execute programs and events, including seasonal events, core-community events and identifying new opportunities to increase engagement for all creators related activities and partnershipsCreate and manage content calendar and project plans including objectives, target, roadmap, promotion tactics and step-by-step action plan to ensure success of a campaignSet and report on key performance indicators (KPIs) for all content campaigns, such as DAU, retention, Livestream hours, watch time and measure campaign performance against the KPIsPerform deep-dive analysis on creators' content performance, review data and effectively implement strategy while identifying areas of success and needed improvementActively innovate and plan content partnerships with internal and external creators and manage day-to-day relationships to empower them with new content ideas and support platform growthDevelop company overview and project presentations for business meetings and pitch on new content opportunitiesAct as the main interface between the content and marketing teamWork with cross-functional teams including creative, user operation, legal, finance, PR to develop joint platform plansMonitor and analyze market and industry trends, new topics, emerging content creators, and competitor performance to strategize on the company’s content activitiesThis position may require travel, both domestically and internationally, as necessary to fulfill job responsibilities. Travel frequency and destinations will vary based on business needs and specific job duties. All travel arrangements will be coordinated in accordance with company policies.
QualificationsMinimum 8 years of experience in a content development or content marketing role in the tech or entertainment industryExtensive experience in campaign management and creator partnerships is a mustProven and demonstrable track record in creating new content ideas and producing live contentMust be proactive, fast-thinking, self-starter who can own and lead projectsAbility to work cross-functionally across multiple teams, stakeholders, and time zonesSolid knowledge about Internet users, market trends and major social platformsStrong analytic skills: Ability to derive actionable insights from campaign metrics and marketing dataStrong attention to detail and organizational skills while working within tight deadlines and resource constraintsBachelor's Degree above
BenefitsCompetitive pay package that includes a base salary and performance-related bonusGenerous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per yearFree medical, dental, and vision insurance401kFree gym membership and meal allowance
About BIGOWHO WE AREBIGO is a fast-growing Singapore technology company established in 2014.Dedicated to creating a better-connected world for everyone, BIGO provides a portfolio of video broadcast and VoIP related products and services powered by advanced Artificial Intelligence (AI) technology. The major products include BIGO LIVE, Likee (Formerly LIKE video), and imo, and the company now has over 300 million monthly active users in over 150 countries.To enable people to showcase, discover, and stay connected, BIGO is devoted to continuously innovating its AI capabilities, allowing our users to enjoy a positive, healthy, and creative online environment.At present, BIGO has 5 R&D centres, in Singapore, U.S.A., Middle East, India, and China, and over 20 offices around the globe.For more information, please visit our website: www.bigo.sgOUR MISSIONConnect the world and share beautiful moments.OUR VISIONTo be a content platform inspiring one billion people's lives.OUR KEY TO SUCCESSBIGO is dedicated to technology innovation. We own over 40 patents in VoIP/Video related technology, and over 60 patents are under the process of application.
About Our Product - BIGO LIVEBIGO LIVE is founded in March 2016. BIGO LIVE is a leading mobile live stream APP where users live broadcast their life moments, show their talents, interact and send virtual gifts in real time, and enjoy fun live sessions with people worldwide.BIGO LIVE has over 200 million users globally in over 80 countries and regions and is currently the market leader in the industry.