The Coca-Cola Company
Director Shopper Marketing
The Coca-Cola Company, Whitestone, New York, United States, 11357
BODYARMOR Sports Nutrition (BASN) is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team - which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
BODYARMOR is looking for a Director, Shopper Marketing (Marketing Activation) to join our team.
We are seeking a strategic and results-driven leader to join our marketing team as our Shopper Marketing Director. This individual will be responsible for the strategy, development, and execution shopper marketing strategies that drive sales and enhance the customer experience at retailers in the Grocery channel. This role requires a strategic thinker with a deep understanding of consumer behavior and retail environments, with the ability to lead and develop a high-performing shopper marketing team. As a member of our Senior Leadership team, this role will report into the VP Marketing Activation and is a critical part of the core customer team, while working cross functionally with Sales, Brand Marketing, Category Insights, etc. to accelerate topline growth, share growth, and customer penetration. The ideal candidate is both creative and data-driven and can think big and execute effectively to achieve business objectives. Additionally, a knack for motivating cross-functional teams to rally around strategies and plans.
RESPONSIBILITIES:
Lead the development shopper marketing strategy and execution for Grocery channel, identifying the core shopper insights, setting objectives, facilitate a seamless execution of in-store programs and digital activation plans at various retailers.
Oversee the development and execution of Marketing omni-channel plans to deliver on specific business objectives, while meeting or exceeding KPIs across the shopper journey.
Create and develop shopper marketing strategies across core external customer retailers for our focus brands and hero SKUS that to drive significant growth to achieve overall departmental plans.
Key Sr. Leadership partner responsible for aligning with Sr. Management and other functional teams to ensure the marketing plans, aligns with the business priorities and goals, including partnering with Coca-Cola extended team to ensure BASN is leveraging all available Coke insights, tools and resources.
Develop and lead a highly detailed calendarized marketing plan that outlines clear objectives, KPIs, strategies, and programs by trimester complete with tactical details and detailed budget line items, ensuring adherence by the business.
Directly manage and maintain departmental budget ensuring real-time transactional reporting, optimizations, invoice processing, monthly reconciliations/reviews are aligned and documented appropriately for distribution to leadership.
Directly manage external partner relationships (retailer media) and act as subject matter expert on all complex negotiations for national and regional campaigns from briefing to execution, providing a detailed post-program analysis to Sr. Leadership.
Be the subject matter expert within the company on grocery channel and retailers, shopper segments, insights, trends, competitive landscape, and brand sales/marketing performance. This includes but is not limited to coaching & educating relevant teams on retailer marketing policies, IP usage, style guides, media capabilities & guardrails, marketing strategy, and ensuring all BODYARMOR entities follow said policies.
REQUIREMENTS:
BA/BS degree required
8+ Years experience in Shopper Marketing required
Location based within the Cincinnati, OH area or NYC metro area required
Reliable, self-starter, hard-working, proactive team player with can-do attitude
Demonstrated capacity for big picture, strategic thinking, creative thinking and attention to detail
Knowledge of shopper loyalty data, Nielsen scan and panel data and insights, Microsoft software
25% travel required by car or plane
What We Can Do For You
Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights .
Skills Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Creative Briefs; Digital Media Strategy; Competitor Analysis; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; People Management; Brand Architecture; Channel Management; Team Management
$175,000 - $201,000
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
BODYARMOR is looking for a Director, Shopper Marketing (Marketing Activation) to join our team.
We are seeking a strategic and results-driven leader to join our marketing team as our Shopper Marketing Director. This individual will be responsible for the strategy, development, and execution shopper marketing strategies that drive sales and enhance the customer experience at retailers in the Grocery channel. This role requires a strategic thinker with a deep understanding of consumer behavior and retail environments, with the ability to lead and develop a high-performing shopper marketing team. As a member of our Senior Leadership team, this role will report into the VP Marketing Activation and is a critical part of the core customer team, while working cross functionally with Sales, Brand Marketing, Category Insights, etc. to accelerate topline growth, share growth, and customer penetration. The ideal candidate is both creative and data-driven and can think big and execute effectively to achieve business objectives. Additionally, a knack for motivating cross-functional teams to rally around strategies and plans.
RESPONSIBILITIES:
Lead the development shopper marketing strategy and execution for Grocery channel, identifying the core shopper insights, setting objectives, facilitate a seamless execution of in-store programs and digital activation plans at various retailers.
Oversee the development and execution of Marketing omni-channel plans to deliver on specific business objectives, while meeting or exceeding KPIs across the shopper journey.
Create and develop shopper marketing strategies across core external customer retailers for our focus brands and hero SKUS that to drive significant growth to achieve overall departmental plans.
Key Sr. Leadership partner responsible for aligning with Sr. Management and other functional teams to ensure the marketing plans, aligns with the business priorities and goals, including partnering with Coca-Cola extended team to ensure BASN is leveraging all available Coke insights, tools and resources.
Develop and lead a highly detailed calendarized marketing plan that outlines clear objectives, KPIs, strategies, and programs by trimester complete with tactical details and detailed budget line items, ensuring adherence by the business.
Directly manage and maintain departmental budget ensuring real-time transactional reporting, optimizations, invoice processing, monthly reconciliations/reviews are aligned and documented appropriately for distribution to leadership.
Directly manage external partner relationships (retailer media) and act as subject matter expert on all complex negotiations for national and regional campaigns from briefing to execution, providing a detailed post-program analysis to Sr. Leadership.
Be the subject matter expert within the company on grocery channel and retailers, shopper segments, insights, trends, competitive landscape, and brand sales/marketing performance. This includes but is not limited to coaching & educating relevant teams on retailer marketing policies, IP usage, style guides, media capabilities & guardrails, marketing strategy, and ensuring all BODYARMOR entities follow said policies.
REQUIREMENTS:
BA/BS degree required
8+ Years experience in Shopper Marketing required
Location based within the Cincinnati, OH area or NYC metro area required
Reliable, self-starter, hard-working, proactive team player with can-do attitude
Demonstrated capacity for big picture, strategic thinking, creative thinking and attention to detail
Knowledge of shopper loyalty data, Nielsen scan and panel data and insights, Microsoft software
25% travel required by car or plane
What We Can Do For You
Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights .
Skills Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Creative Briefs; Digital Media Strategy; Competitor Analysis; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; People Management; Brand Architecture; Channel Management; Team Management
$175,000 - $201,000
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.