The Coca-Cola Company
Integrated Marketing Director, East
The Coca-Cola Company, Whitestone, New York, United States, 11357
BODYARMOR Sports Nutrition (BASN) is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team - which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
BODYARMOR is looking for an Integrated Marketing Director, East
The Integrated Marketing Director is a strategic leader within the Marketing organization responsible for delivering breakthrough, best-in-class strategies, creative ideas, and activation plans for both BODYARMOR and POWERADE brands within the a large territory. As the leader of integrated marketing plans, this position will align and implement business priorities in collaboration with key business stakeholders to develop and implement key strategic initiatives across all consumer touchpoints. The position will report into the Sr Director of Integrated Marketing & Activation. The ideal candidate is an experienced strategic leader with a focused skillset in both creativity and the ability to execute effectively both internally and externally. Deep expertise in, partnership marketing is critical to success. Additionally, a knack for motivating cross-functional teams to rally around strategies and plans.
RESPONSIBILITIES:
Lead the communication strategy and programming of national and divisionally integrated brand marketing plans to lead, inspire, and activate external key stakeholders to achieve overall business objectives.
Oversee the integration of the National marketing strategy for both national and divisional partnerships into localized marketing programs that support company objectives to increase households, consumer awareness, education, and trial to align with BODYARMOR business priorities.
Subject matter expert on bottler/customer passion points to successfully negotiate complex agreements and implement our brand strategies to influence bottler behavior within assigned division.
Analyze and identify divisional opportunities to customize and implement marketing programs and asset (brand, athlete partners and sponsorships) activation plans by coordinating internal and external functions, to achieve high performance results on time and within budget.
Create and deliver high quality consumer experiences that increase household awareness, via experiential, consumer sampling, local media and social media relying on strategic planning to achieve overall objectives.
Manage and cascade post programming recaps detailing quantitative and qualitative analysis and develop recommendations based on consumer feedback, results, program outcomes to Sr. Leadership.
Develop and maintain divisional marketing budget for planning, allocation, and execution of marketing initiatives. Provide full campaign and/or activation recap compiling all KPIs, key learnings, impressions, number of samples for review of all levels of leadership.
REQUIREMENTS:
Bachelor's degree in marketing, business or related field.
8 years of work experience in marketing activations across geographies in a complex, global marketing environment required
Remote, targeting the following markets: Philadelphia, New York, Charlotte required
Experience in brand strategy and application across channels in local markets, as well as key consumption occasions, shopper messaging and methods of activation.
Must be achievement oriented and possess the ability to juggle priorities and move swiftly from project to project.
Strong written and oral communication skills, effective time manager, and self-starter with an entrepreneurial spirit.
50% travel required by car or plane
What We Can Do For You
Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights .
Skills Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Competitor Analysis; Creative Briefs; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; People Management; Brand Architecture; Channel Management; Team Management
$175,000 - $201,000
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
BODYARMOR is looking for an Integrated Marketing Director, East
The Integrated Marketing Director is a strategic leader within the Marketing organization responsible for delivering breakthrough, best-in-class strategies, creative ideas, and activation plans for both BODYARMOR and POWERADE brands within the a large territory. As the leader of integrated marketing plans, this position will align and implement business priorities in collaboration with key business stakeholders to develop and implement key strategic initiatives across all consumer touchpoints. The position will report into the Sr Director of Integrated Marketing & Activation. The ideal candidate is an experienced strategic leader with a focused skillset in both creativity and the ability to execute effectively both internally and externally. Deep expertise in, partnership marketing is critical to success. Additionally, a knack for motivating cross-functional teams to rally around strategies and plans.
RESPONSIBILITIES:
Lead the communication strategy and programming of national and divisionally integrated brand marketing plans to lead, inspire, and activate external key stakeholders to achieve overall business objectives.
Oversee the integration of the National marketing strategy for both national and divisional partnerships into localized marketing programs that support company objectives to increase households, consumer awareness, education, and trial to align with BODYARMOR business priorities.
Subject matter expert on bottler/customer passion points to successfully negotiate complex agreements and implement our brand strategies to influence bottler behavior within assigned division.
Analyze and identify divisional opportunities to customize and implement marketing programs and asset (brand, athlete partners and sponsorships) activation plans by coordinating internal and external functions, to achieve high performance results on time and within budget.
Create and deliver high quality consumer experiences that increase household awareness, via experiential, consumer sampling, local media and social media relying on strategic planning to achieve overall objectives.
Manage and cascade post programming recaps detailing quantitative and qualitative analysis and develop recommendations based on consumer feedback, results, program outcomes to Sr. Leadership.
Develop and maintain divisional marketing budget for planning, allocation, and execution of marketing initiatives. Provide full campaign and/or activation recap compiling all KPIs, key learnings, impressions, number of samples for review of all levels of leadership.
REQUIREMENTS:
Bachelor's degree in marketing, business or related field.
8 years of work experience in marketing activations across geographies in a complex, global marketing environment required
Remote, targeting the following markets: Philadelphia, New York, Charlotte required
Experience in brand strategy and application across channels in local markets, as well as key consumption occasions, shopper messaging and methods of activation.
Must be achievement oriented and possess the ability to juggle priorities and move swiftly from project to project.
Strong written and oral communication skills, effective time manager, and self-starter with an entrepreneurial spirit.
50% travel required by car or plane
What We Can Do For You
Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights .
Skills Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Competitor Analysis; Creative Briefs; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; People Management; Brand Architecture; Channel Management; Team Management
$175,000 - $201,000
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.