MoneyLion Inc.
VP of Lifecycle Marketing
MoneyLion Inc., Long Island City, New York, United States, 11101
MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses, and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action.
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.About the roleMoneyLion is seeking a visionary
VP of Marketing, focused on Lifecycle Communication
to spearhead the evolution and growth of our Lifecycle engine. In this critical role, you will have the unique opportunity to refine and enhance our firmwide lifecycle marketing strategies from the ground up, driving strategy, innovation, and execution. We are looking for a seasoned leader with a proven track record in lifecycle marketing, coupled with a deep understanding of the financial services landscape. If you are a strategic thinker with a passion for driving customer engagement and delivering impactful solutions, join us as we redefine the future of financial services at MoneyLion.As VP of Lifecycle Communication, you will lead the next stage of growth and optimization of our lifecycle engine, setting a new industry standard for customer engagement. By leveraging deep customer insights and employing omnichannel communication strategies, you will drive product adoption, deepen engagement, and enhance utilization of our products and features.Your role will be pivotal in achieving measurable outcomes: enhancing engagement rates with our communication touchpoints, boosting customer retention, increasing revenue, and maximizing the overall efficiency of our communication efforts through automation.This is an opportunity to make a tangible impact on our customers' financial health and decision-making processes. Join MoneyLion and lead the charge in transforming how financial services intersect with customer engagement.This role is located on-site 4 days a week at our headquarters in Chelsea, NYC.Key ResponsibilitiesDevelop a Comprehensive Lifecycle Strategy: Craft an innovative lifecycle marketing strategy that aligns with MoneyLion’s objectives, focusing on enhancing customer engagement, driving product adoption, and increasing retention.Spearhead Strategy Implementation: Lead the charge in executing the lifecycle strategy, ensuring it not only meets but sets new standards in the financial services industry.Leverage Cutting-edge Technology: Identify and integrate leading-edge technologies and methodologies to revolutionize customer acquisition, retention, and engagement processes within the lifecycle framework.Translate Objectives into Actionable Initiatives: Convert strategic goals into specific projects and tasks, managing the entire product development lifecycle from concept through launch.Collaborate Cross-functionally: Work closely with stakeholders across product, design, sales, engineering, marketing, finance, and analytics teams to craft compelling user experiences that drive engagement and satisfaction.Implement and Refine UX Strategies: Deploy user experience testing strategies to measure impact and ensure continuous improvement.Drive Organizational Alignment: Create clear and detailed requirements documents, functional specifications, and prototypes to illustrate product initiatives and concepts.Report on Performance and continuously optimize: Regularly analyze the effectiveness of lifecycle initiatives and report back on key metrics and outcomes to stakeholders.Collaborate cross-functionally with our global team: Engage with our top-tier analysts, marketers, product managers, and engineers to drive collective success.Partner with Legal and Compliance teams: Collaborate with legal and compliance teams to ensure all lifecycle marketing efforts adhere to regulatory standards and industry best practices.About YouMinimum of 10+ years in lifecycle marketing, with a proven track record of developing, launching, and scaling lifecycle engines specifically in the financial services sector.Demonstrated ability to operate at both strategic and tactical levels.Proven track record of delivering business outcomes in a multi-product environment.Innovative thinker with a strong passion for financial inclusion and empowering customers.Experience in financial marketplaces is highly desirable.Highly analytical and data-driven, with the ability to leverage data to enhance customer experiences.Knowledge of modern design principles, user experience testing, and analytics.Strong leadership qualities, skilled in storytelling and effective communication.Self-starter with an entrepreneurial spirit and a results-oriented mentality.Proven ability to work collaboratively across various departments.The annual base salary for this position is between $200,000 to $240,000. This role is also eligible for an equity award and annual bonus. Base salary is one component of MoneyLion's total compensation package, which includes 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions.What We Value
We value
growth-minded
and
collaborative
people with high
learning agility
who embody our core values of
teamwork, customer-first
and
innovation .Working At MoneyLionAt MoneyLion, we want you to be well and thrive. Our generous benefits package includes:Competitive salary packagesWellness perksPaid parental leaveGenerous Paid Time OffLearning and Development resourcesMoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination.
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Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.About the roleMoneyLion is seeking a visionary
VP of Marketing, focused on Lifecycle Communication
to spearhead the evolution and growth of our Lifecycle engine. In this critical role, you will have the unique opportunity to refine and enhance our firmwide lifecycle marketing strategies from the ground up, driving strategy, innovation, and execution. We are looking for a seasoned leader with a proven track record in lifecycle marketing, coupled with a deep understanding of the financial services landscape. If you are a strategic thinker with a passion for driving customer engagement and delivering impactful solutions, join us as we redefine the future of financial services at MoneyLion.As VP of Lifecycle Communication, you will lead the next stage of growth and optimization of our lifecycle engine, setting a new industry standard for customer engagement. By leveraging deep customer insights and employing omnichannel communication strategies, you will drive product adoption, deepen engagement, and enhance utilization of our products and features.Your role will be pivotal in achieving measurable outcomes: enhancing engagement rates with our communication touchpoints, boosting customer retention, increasing revenue, and maximizing the overall efficiency of our communication efforts through automation.This is an opportunity to make a tangible impact on our customers' financial health and decision-making processes. Join MoneyLion and lead the charge in transforming how financial services intersect with customer engagement.This role is located on-site 4 days a week at our headquarters in Chelsea, NYC.Key ResponsibilitiesDevelop a Comprehensive Lifecycle Strategy: Craft an innovative lifecycle marketing strategy that aligns with MoneyLion’s objectives, focusing on enhancing customer engagement, driving product adoption, and increasing retention.Spearhead Strategy Implementation: Lead the charge in executing the lifecycle strategy, ensuring it not only meets but sets new standards in the financial services industry.Leverage Cutting-edge Technology: Identify and integrate leading-edge technologies and methodologies to revolutionize customer acquisition, retention, and engagement processes within the lifecycle framework.Translate Objectives into Actionable Initiatives: Convert strategic goals into specific projects and tasks, managing the entire product development lifecycle from concept through launch.Collaborate Cross-functionally: Work closely with stakeholders across product, design, sales, engineering, marketing, finance, and analytics teams to craft compelling user experiences that drive engagement and satisfaction.Implement and Refine UX Strategies: Deploy user experience testing strategies to measure impact and ensure continuous improvement.Drive Organizational Alignment: Create clear and detailed requirements documents, functional specifications, and prototypes to illustrate product initiatives and concepts.Report on Performance and continuously optimize: Regularly analyze the effectiveness of lifecycle initiatives and report back on key metrics and outcomes to stakeholders.Collaborate cross-functionally with our global team: Engage with our top-tier analysts, marketers, product managers, and engineers to drive collective success.Partner with Legal and Compliance teams: Collaborate with legal and compliance teams to ensure all lifecycle marketing efforts adhere to regulatory standards and industry best practices.About YouMinimum of 10+ years in lifecycle marketing, with a proven track record of developing, launching, and scaling lifecycle engines specifically in the financial services sector.Demonstrated ability to operate at both strategic and tactical levels.Proven track record of delivering business outcomes in a multi-product environment.Innovative thinker with a strong passion for financial inclusion and empowering customers.Experience in financial marketplaces is highly desirable.Highly analytical and data-driven, with the ability to leverage data to enhance customer experiences.Knowledge of modern design principles, user experience testing, and analytics.Strong leadership qualities, skilled in storytelling and effective communication.Self-starter with an entrepreneurial spirit and a results-oriented mentality.Proven ability to work collaboratively across various departments.The annual base salary for this position is between $200,000 to $240,000. This role is also eligible for an equity award and annual bonus. Base salary is one component of MoneyLion's total compensation package, which includes 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions.What We Value
We value
growth-minded
and
collaborative
people with high
learning agility
who embody our core values of
teamwork, customer-first
and
innovation .Working At MoneyLionAt MoneyLion, we want you to be well and thrive. Our generous benefits package includes:Competitive salary packagesWellness perksPaid parental leaveGenerous Paid Time OffLearning and Development resourcesMoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination.
#J-18808-Ljbffr