Zendesk, Inc.
Lifecycle Marketing Senior Manager
Zendesk, Inc., Meridian, Idaho, United States, 83646
Job DescriptionWho we're looking for Zendesk is built on a unique combination of powerful software and human ability, which allows us to strike the perfect balance of innovation and empathy. It’s what Zendesk is known for, and it’s why we're known as the intelligent heart of customer experience. Reporting to the Senior Director of Lifecycle Marketing, we are seeking an experienced and passionate Lifecycle Marketing Senior Manager. In this role, you will play a pivotal role designing and managing comprehensive B2B lifecycle marketing campaigns to engage and move customers from onboarding, adoption, renewal to advocacy. You will be a champion for the customer experience and a strategic partner with our cross-functional partners leveraging tactics across email, digital media and web platforms to ensure each customer communication is impactful and meaningful.
If you want to know about the requirements for this role, read on for all the relevant information.What you'll be doing
StrategyDesign and implement comprehensive lifecycle marketing strategies that effectively guide customers through onboarding and adoption at scale leveraging digital channels.Develop insights and data-driven customer journey maps to inform lifecycle strategies and cross-functional alignment.Partner with Customer Success, Product Marketing and Content teams to ensure seamless customer experiences, effective handoffs, goal and measurement alignment.Lifecycle Campaign ManagementOversee and optimize multi-channel marketing campaigns to drive business impact in alignment with business objectives.Develop and execute sophisticated segmentation strategies to deliver targeted and personalized marketing messages.Continuously test and optimize marketing tactics based on performance, data and insights to enhance lifecycle marketing effectiveness.Collaborate with Services, Support, Content teams to produce compelling and educational content that supports customer success and drives retention.Data Analysis, Reporting and InsightsMonitor, analyze, and report on campaign performance and customer engagement; use data to refine strategies and improve ROI.Work with Customer Success, Customer Insights & Analytics and Support to gather insights and feedback, informing customer personas and journey mapping.What you bring to the role
7+ years of experience leading lifecycle, CRM and/or engagement marketing program strategy.Results-oriented with proven track record developing and executing successful multi-channel marketing strategies.Strong analytical skills, able to draw actionable insights from data.Excellent project management skills, leading projects from conception through to completion.Familiarity with A/B testing and other testing methodologies.Experience in segmentation and personalization across multiple channels.Outstanding communication and interpersonal skills.Collaborative team player with passion for marketing excellence.The US annualized base salary range for this position is $130,000.00-$194,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.
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If you want to know about the requirements for this role, read on for all the relevant information.What you'll be doing
StrategyDesign and implement comprehensive lifecycle marketing strategies that effectively guide customers through onboarding and adoption at scale leveraging digital channels.Develop insights and data-driven customer journey maps to inform lifecycle strategies and cross-functional alignment.Partner with Customer Success, Product Marketing and Content teams to ensure seamless customer experiences, effective handoffs, goal and measurement alignment.Lifecycle Campaign ManagementOversee and optimize multi-channel marketing campaigns to drive business impact in alignment with business objectives.Develop and execute sophisticated segmentation strategies to deliver targeted and personalized marketing messages.Continuously test and optimize marketing tactics based on performance, data and insights to enhance lifecycle marketing effectiveness.Collaborate with Services, Support, Content teams to produce compelling and educational content that supports customer success and drives retention.Data Analysis, Reporting and InsightsMonitor, analyze, and report on campaign performance and customer engagement; use data to refine strategies and improve ROI.Work with Customer Success, Customer Insights & Analytics and Support to gather insights and feedback, informing customer personas and journey mapping.What you bring to the role
7+ years of experience leading lifecycle, CRM and/or engagement marketing program strategy.Results-oriented with proven track record developing and executing successful multi-channel marketing strategies.Strong analytical skills, able to draw actionable insights from data.Excellent project management skills, leading projects from conception through to completion.Familiarity with A/B testing and other testing methodologies.Experience in segmentation and personalization across multiple channels.Outstanding communication and interpersonal skills.Collaborative team player with passion for marketing excellence.The US annualized base salary range for this position is $130,000.00-$194,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.
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