Massmutual
Marketing Consultant
Massmutual, Boston, Massachusetts, us, 02298
Marketing Consultant - Protection Products Marketing Team
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.(Full-Time/Hybrid, Boston or Springfield, MA)The OpportunityAs a Marketing Consultant, you will support omni-channel marketing campaign development and content creation for MassMutual life insurance products. The successful candidate must have a strong understanding of marketing fundamentals, creative writing experience, and the ability to build relationships and collaborate closely with stakeholders. You will have immediate impact and the opportunity to interface with marketers and product experts throughout the organization.The TeamThis role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories and comprehensive omni-channel marketing campaigns to drive product sales by increasing financial professional and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels. We work in a fast-paced environment with a strong focus on attention-to-detail, agility, and follow-through. We are motivated by helping the organization achieve business results through creative problem solving, the courage to try new things, and always looking to optimize our work. MassMutual is looking to grow their household penetration and overall revenue through new and existing distribution channels, and we are integral to that strategy.The ImpactKey ResponsibilitiesAs a Marketing Consultant, you will be responsible for:Development of key content and materials, focusing on life insurance initiatives. Product launch support and sales enablement materials will make up the body of this work.Partner with creative and other marketing centers of excellence to create impactful marketing content.Engage product specialists, compliance, and legal to ensure accuracy and appropriateness of marketing content.Collaborate with key stakeholders to understand audience needs, obtain buy-in, and improve messaging of materials and campaign content.Engage with marketing operations to ensure proper placement, tagging, and inventory of content within our technology solutions.Minimum Qualifications:High School Diploma3+ years of Marketing experienceIdeal QualificationsBachelor’s degreeProven written communication skills, with demonstrated creative content developmentStrong Microsoft Office skills including Word, PowerPoint, and OutlookCollaborative approach and ability to work in a cross-functional teamGreat project management skills with the ability to problem-solve and identify process efficiencies and improvements5+ years of experience in financial services marketing, developing omni-channel campaigns for B2B and B2C audiencesWhat to Expect as Part of MassMutual and the TeamRegular meetings with the Protection Product Marketing Strategy TeamFocused one-on-one meetings with your managerAccess to mentorship opportunitiesNetworking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran, and disability-focused Business Resource GroupsAccess to learning content on Degreed and other informational platformsYour ethics and integrity will be valued by a company with a strong and stable ethical business with industry-leading pay and benefitsMassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
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If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.(Full-Time/Hybrid, Boston or Springfield, MA)The OpportunityAs a Marketing Consultant, you will support omni-channel marketing campaign development and content creation for MassMutual life insurance products. The successful candidate must have a strong understanding of marketing fundamentals, creative writing experience, and the ability to build relationships and collaborate closely with stakeholders. You will have immediate impact and the opportunity to interface with marketers and product experts throughout the organization.The TeamThis role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories and comprehensive omni-channel marketing campaigns to drive product sales by increasing financial professional and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels. We work in a fast-paced environment with a strong focus on attention-to-detail, agility, and follow-through. We are motivated by helping the organization achieve business results through creative problem solving, the courage to try new things, and always looking to optimize our work. MassMutual is looking to grow their household penetration and overall revenue through new and existing distribution channels, and we are integral to that strategy.The ImpactKey ResponsibilitiesAs a Marketing Consultant, you will be responsible for:Development of key content and materials, focusing on life insurance initiatives. Product launch support and sales enablement materials will make up the body of this work.Partner with creative and other marketing centers of excellence to create impactful marketing content.Engage product specialists, compliance, and legal to ensure accuracy and appropriateness of marketing content.Collaborate with key stakeholders to understand audience needs, obtain buy-in, and improve messaging of materials and campaign content.Engage with marketing operations to ensure proper placement, tagging, and inventory of content within our technology solutions.Minimum Qualifications:High School Diploma3+ years of Marketing experienceIdeal QualificationsBachelor’s degreeProven written communication skills, with demonstrated creative content developmentStrong Microsoft Office skills including Word, PowerPoint, and OutlookCollaborative approach and ability to work in a cross-functional teamGreat project management skills with the ability to problem-solve and identify process efficiencies and improvements5+ years of experience in financial services marketing, developing omni-channel campaigns for B2B and B2C audiencesWhat to Expect as Part of MassMutual and the TeamRegular meetings with the Protection Product Marketing Strategy TeamFocused one-on-one meetings with your managerAccess to mentorship opportunitiesNetworking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran, and disability-focused Business Resource GroupsAccess to learning content on Degreed and other informational platformsYour ethics and integrity will be valued by a company with a strong and stable ethical business with industry-leading pay and benefitsMassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
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