Email Marketing Specialist

Join Our Team as the Email Marketing Specialist for the Lab of Ornithology at Cornell University!If you're eager to make an impact and be part of a dynamic team, then we invite you to explore this exciting opportunity with us!The College of Agriculture and Life Sciences at Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.About The DepartmentThe Cornell Lab of Ornithology is dedicated to advancing the understanding and protection of the natural world and joins with people from all walks of life to make new scientific discoveries, share insights, and galvanize conservation action.The Cornell Lab of Ornithology is the worlds leading institute for research, education, citizen science, and conservation focused on birds (annual budget $38M). The Lab actively contributes to the mission of the College of Agriculture and Life Sciences (CALS), which is a premier institution of scientific learning.About the OpportunityThe Email Marketing Specialist works to advance the marketing and communications strategy of the Cornell Lab, amplifying the Labs mission to understand and protect birds and the natural world and engaging the public as broadly as possible in these efforts.The Email Marketing Specialist is directly responsible for nurturing new and existing leads so that other teams such as membership fundraising, citizen science teams, Bird Academy, and Birds of the World can successfully convert them into customers, donors, members, and citizen science data contributors.More specifically, the Email Marketing Specialist will help achieve the Labs marketing and communications goals by:Leading email marketing campaigns, working with stakeholders and Lead Marketing Manager, to design campaign-level strategy, objectives, and tactics that meet specific goals of the campaign.Helping develop and maintain customer lead pipeline and support lead nurturing efforts.Creating and managing CRM (customer relations management database) organization strategy.Conceptualizing and creating marketing content and user experience for campaigns, including email and landing page layout, content, graphical user interface, interactivity, and flow.Working with the strategic communications team and the Senior Director of Marketing and Communications on major communications/brand-focused campaigns.Collaborating with the Advancement Tech Team, Science Communications team, data analytics team, audience research team, and other functional teams to successfully execute campaigns and projects aimed at lead nurturing and qualification.Ensuring the integration of the Labs brand into all forms of marketing and communications.Demonstrating a strong customer-centric and solution-oriented mindset with members of the Cornell Lab community on marketing and communication related activities.This is a full-time position located at the Cornell Lab of Ornithology in Ithaca, NY. This position allows for a hybrid work arrangement.What We NeedBachelors Degree and 3-5 years of experience in digital marketing and communications and project management or equivalent combination.Experience developing multichannel marketing and communications campaigns while working with multiple stakeholders and production teams.Working knowledge of HTML, CSS, content management systems (e.g., WordPress), and digital marketing and CRM platforms.Working knowledge of email systems such as HubSpot, MailChimp, Salesforce Marketing Cloud, Constant Contact.Detailed documentation skills with the ability to multitask and balance competing priorities under deadline.Understanding of search engine optimization and how coding, content, and page linking work together to increase keyword relevance and drive placement in search engines.Enthusiasm for exploring and learning about emerging technologies and platforms.Ability to work both independently and collaboratively, with a solution-oriented approach.Strong written and verbal communication skills and attention to detail.Ability to use relevant design software (e.g., Photoshop, Figma, Illustrator).Experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds.Preferably, the successful candidate will also have the following:Comfort developing and communicating integrated marketing and communication plans to senior leadership to inform strategic decisions and/or areas for future enhancement or investment.Experience working with nonprofit organizations, and knowledge of nonprofit, ornithological, and nature enthusiast audiences is a plus.If you are passionate about conservation and using your marketing and communication skills to further those efforts, we encourage you to apply!Rewards and BenefitsCornell receives national recognition as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: https://hr.cornell.edu/benefits-pay .Our leave provisions include health and personal leave, three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1.Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program.No Visa Sponsorship is available for this position.How to Apply:You must submit both a Resume and Cover letter.When applying through our system, please attach your application materials (resume and cover letter). You can upload documents either by dragging and dropping them into the dropbox or by using the upload icon on the application page. For more detailed instructions on how to apply to a job at Cornell, visit How We Hire on the HR website.Employment Assistance:For general questions about the position or the application process, please contact the Recruiter listed in the job posting or email mycareer@cornell.edu.If you require an accommodation for a disability in order to complete an employment application or to participate in the recruiting process, you are encouraged to contact Cornell University's Office of Institutional Equity and Title IX at voice (607) 255-2242, or email at equity@cornell.edu.Applicants that do not have internet access are encouraged to visit your local library, or local Department of Labor.Notice to Applicants:Please read the required Notice to Applicants statement by clicking here . This notice contains important information about applying for a position at Cornell as well as some of your rights and responsibilities as an applicant.EEO Statement:Diversity and Inclusion are a part of Cornell Universitys heritage. We are a recognized employer and educator valuing AA/EEO, and we do not tolerate discrimination based on any protected characteristic.#J-18808-Ljbffr