Nature's Way
Trade Marketing Manager
Nature's Way, Minneapolis, Minnesota, United States, 55443
Trade Marketing Manager
Apply fast, check the full description by scrolling below to find out the full requirements for this role.Welcome to a better way, an authentic way.
Welcome to Nature’s Way.Our reason for being, the purpose that inspires our work every day, is quite simple:
Help people live healthy lives.When we help people live healthy lives, we build a happier, healthier world for everyone.People
TRUST
our products to be the gold standard, our words to be true, our claims to be honest, and our actions to have integrity.Be a part of helping people live healthy lives as our new
Trade Marketing Manager.SUMMARYThe Trade Marketing Manager will develop and maintain assigned channel sales plans and foster the corporate marketing strategy for Nature’s Way brands. The Trade Marketing Manager will be responsible for pricing, product positioning, sales forecasting, competitive analysis, marketing liaison, new product communication, trade shows, channel training, and trade spending management and process development.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.Participates as a core member of a sales & marketing focused business team, including the development and communication of all corporate and channel objectives.Collects data to analyze market trends through the use of industry syndicated data, market research, consumer/shopper insights, and retailer interaction.Lead liaison in product planning from sales.Develops customer and product-specific sales in consort with corporate marketing strategy for all customer-specific products and responsible distribution channel.Recommends changes, improvements, or deletions in retailer distribution.Develops competitive evaluation for assigned retailers/brands.Leads business team in the development of retailer strategic plans and retailer relations strategy.Collaborates with sales leadership in the development of sales programs, sales tools, and dissemination of marketing promotion information, literature, and support of major channel retailers.Lead sales contact for trade show activities.Develops channel trade plans and product promotion strategies.Presents market opportunities, competitive environment, and effect on other products that result from the development of new products.Coordinate cross-functional teams and external vendors to develop business solutions.Engage marketing teams with sales and retailer feedback & perspective to guide brand strategy and product development.Undertakes specific company projects, as assigned.QUALIFICATIONS5+ years of industry experience including account management responsibilities.Able to function in a fast-paced environment, successfully prioritizing and completing multiple tasks.Must have solid communication skills in both written and oral form.Organized, diligent, detail-oriented, and self-motivated team player.Problem-solving skills.Self-sufficient and able to operate effectively without close supervision.Strong desire to learn and work with other departments.EDUCATION and/or EXPERIENCEBachelor’s degree preferred in business.Proficient in MS Excel, Word, PowerPoint, SAP CRM software, and Microsoft Outlook.All benefits are effective on day 1 of employment.Medical:
Option to select either a PPO plan or one of 2 high-deductible medical plans that includes a company contribution to your personal health savings bank account.Dental:
Delta Dental PPO & an option to select an enhanced dental plan.Vision:
Routine preventative coverage under medical plan and an option to elect additional voluntary coverage.Time Off:
All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.401K Plan:
Company match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.You’ll also enjoy a variety of other benefits that support your long-term health and wellness:Company provided short-term & long-term disability.Life and AD&D insurance.Flexible spending accounts.Voluntary critical illness & accident coverage.New parent phase-in program & paternity leave.Educational assistance reimbursement.Product discounts & a wellness program.Start Helping People live Healthy lives today!Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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Apply fast, check the full description by scrolling below to find out the full requirements for this role.Welcome to a better way, an authentic way.
Welcome to Nature’s Way.Our reason for being, the purpose that inspires our work every day, is quite simple:
Help people live healthy lives.When we help people live healthy lives, we build a happier, healthier world for everyone.People
TRUST
our products to be the gold standard, our words to be true, our claims to be honest, and our actions to have integrity.Be a part of helping people live healthy lives as our new
Trade Marketing Manager.SUMMARYThe Trade Marketing Manager will develop and maintain assigned channel sales plans and foster the corporate marketing strategy for Nature’s Way brands. The Trade Marketing Manager will be responsible for pricing, product positioning, sales forecasting, competitive analysis, marketing liaison, new product communication, trade shows, channel training, and trade spending management and process development.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.Participates as a core member of a sales & marketing focused business team, including the development and communication of all corporate and channel objectives.Collects data to analyze market trends through the use of industry syndicated data, market research, consumer/shopper insights, and retailer interaction.Lead liaison in product planning from sales.Develops customer and product-specific sales in consort with corporate marketing strategy for all customer-specific products and responsible distribution channel.Recommends changes, improvements, or deletions in retailer distribution.Develops competitive evaluation for assigned retailers/brands.Leads business team in the development of retailer strategic plans and retailer relations strategy.Collaborates with sales leadership in the development of sales programs, sales tools, and dissemination of marketing promotion information, literature, and support of major channel retailers.Lead sales contact for trade show activities.Develops channel trade plans and product promotion strategies.Presents market opportunities, competitive environment, and effect on other products that result from the development of new products.Coordinate cross-functional teams and external vendors to develop business solutions.Engage marketing teams with sales and retailer feedback & perspective to guide brand strategy and product development.Undertakes specific company projects, as assigned.QUALIFICATIONS5+ years of industry experience including account management responsibilities.Able to function in a fast-paced environment, successfully prioritizing and completing multiple tasks.Must have solid communication skills in both written and oral form.Organized, diligent, detail-oriented, and self-motivated team player.Problem-solving skills.Self-sufficient and able to operate effectively without close supervision.Strong desire to learn and work with other departments.EDUCATION and/or EXPERIENCEBachelor’s degree preferred in business.Proficient in MS Excel, Word, PowerPoint, SAP CRM software, and Microsoft Outlook.All benefits are effective on day 1 of employment.Medical:
Option to select either a PPO plan or one of 2 high-deductible medical plans that includes a company contribution to your personal health savings bank account.Dental:
Delta Dental PPO & an option to select an enhanced dental plan.Vision:
Routine preventative coverage under medical plan and an option to elect additional voluntary coverage.Time Off:
All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.401K Plan:
Company match of up to 4% as long as employees contribute a minimum of 6% to the account. An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.You’ll also enjoy a variety of other benefits that support your long-term health and wellness:Company provided short-term & long-term disability.Life and AD&D insurance.Flexible spending accounts.Voluntary critical illness & accident coverage.New parent phase-in program & paternity leave.Educational assistance reimbursement.Product discounts & a wellness program.Start Helping People live Healthy lives today!Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
#J-18808-Ljbffr