Walmart
Senior Manager, Marketing Planning and Strategy - LocalFinds
Walmart, Lakewood, New Jersey, us, 08701
Position Summary:
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.This role is an exciting opportunity to own the launch and growth of the new LocalFinds Product within Walmart. This leader will build brand marketing strategies driven by customer insights and rooted in business needs to ultimately expand the Product to more markets, driving awareness, consideration and traffic in alignment with GTM plans and GMV goals.
Well-versed in the full marketing funnel? Familiar with all the marketing channels to tap into? Excited to be a strategic point on brand and design?
This is a high-impact role that will work within the business-side marketing team in partnership with internal Walmart marketing, internal creative, and external agencies/partners to activate market launch campaigns and bring LocalFinds to life.
What you'll do:
Market Research, Customer & Competitor Insights:
Perform regular analysis of market and customer segments, sharing marketing, product, and growth opportunities for market launches, short-term and long-term strategic planning.
Brand Marketing Strategy:
Own the value prop and vision, generating creative briefs that translate business needs to marketing strategies that will successfully drive results. Take a 360 approach across media, partnerships, site, operations, editorial, and more.
Creative Production:
Lead the design direction and development of creative in partnership with internal and external teams. Act as ambassador, interfacing regularly with design partners to develop creative and oversee photoshoots and video shoots, as needed. Act as internal brand steward to own continuity of brand position and ensure consistency from development to customer-facing assets.
Team Leadership:
Build a high-performing team to successfully launch in multiple markets as outlined in GTM plans. Manage relationships and communicate project information to all stakeholders at a level appropriate to their needs and proactively keep team members on deadlines in an effective but collaborative way.
Reporting:
Standup methodology and reporting to quantify brand growth and creative success, such as awareness lift studies, market penetration, NPS reporting, social listening, etc. Present to senior leadership, influencing business and creative decisions and direction.
You’ll sweep us off our feet if:
You have the ability to multi-task and simultaneously complete multiple projects.
You are highly organized and self-disciplined with a strong ability to prioritize tasks and resources.
You are an exceptional communicator with strong presentation, interpersonal and problem-solving skills.
You are detail-oriented and efficient, a self-starter that’s highly productive and takes a collaborative approach to work.
You are highly adaptable, with a capacity to think and react in a high-energy, fast-paced environment.
You are comfortable working with cross-functional and external partners who are distributed across offices and geographies.
Minimum qualifications:
8+ years marketing experience, emphasis on regional/DMA level.
5+ years leading brand strategy.
3+ years overseeing creative production.
Preferred qualifications:
Local commerce platform experience (i.e. marketplaces, community-based shopping).
Experience operating in a complex, matrixed organization.
Experience launching a new brand from scratch.
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
Benefits & Perks:Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer:
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity - unique styles, experiences, identities, ideas, and opinions – while being inclusive of all people.
Who We Are:Join Walmart and your work could help over 275 million global customers live better. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.
Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00-$216,000.00. San Bruno, California US-08848: The annual salary range for this position is $117,000.00-$234,000.00. Bentonville, Arkansas US-09401: The annual salary range for this position is $90,000.00-$180,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock.
#J-18808-Ljbffr
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.This role is an exciting opportunity to own the launch and growth of the new LocalFinds Product within Walmart. This leader will build brand marketing strategies driven by customer insights and rooted in business needs to ultimately expand the Product to more markets, driving awareness, consideration and traffic in alignment with GTM plans and GMV goals.
Well-versed in the full marketing funnel? Familiar with all the marketing channels to tap into? Excited to be a strategic point on brand and design?
This is a high-impact role that will work within the business-side marketing team in partnership with internal Walmart marketing, internal creative, and external agencies/partners to activate market launch campaigns and bring LocalFinds to life.
What you'll do:
Market Research, Customer & Competitor Insights:
Perform regular analysis of market and customer segments, sharing marketing, product, and growth opportunities for market launches, short-term and long-term strategic planning.
Brand Marketing Strategy:
Own the value prop and vision, generating creative briefs that translate business needs to marketing strategies that will successfully drive results. Take a 360 approach across media, partnerships, site, operations, editorial, and more.
Creative Production:
Lead the design direction and development of creative in partnership with internal and external teams. Act as ambassador, interfacing regularly with design partners to develop creative and oversee photoshoots and video shoots, as needed. Act as internal brand steward to own continuity of brand position and ensure consistency from development to customer-facing assets.
Team Leadership:
Build a high-performing team to successfully launch in multiple markets as outlined in GTM plans. Manage relationships and communicate project information to all stakeholders at a level appropriate to their needs and proactively keep team members on deadlines in an effective but collaborative way.
Reporting:
Standup methodology and reporting to quantify brand growth and creative success, such as awareness lift studies, market penetration, NPS reporting, social listening, etc. Present to senior leadership, influencing business and creative decisions and direction.
You’ll sweep us off our feet if:
You have the ability to multi-task and simultaneously complete multiple projects.
You are highly organized and self-disciplined with a strong ability to prioritize tasks and resources.
You are an exceptional communicator with strong presentation, interpersonal and problem-solving skills.
You are detail-oriented and efficient, a self-starter that’s highly productive and takes a collaborative approach to work.
You are highly adaptable, with a capacity to think and react in a high-energy, fast-paced environment.
You are comfortable working with cross-functional and external partners who are distributed across offices and geographies.
Minimum qualifications:
8+ years marketing experience, emphasis on regional/DMA level.
5+ years leading brand strategy.
3+ years overseeing creative production.
Preferred qualifications:
Local commerce platform experience (i.e. marketplaces, community-based shopping).
Experience operating in a complex, matrixed organization.
Experience launching a new brand from scratch.
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
Benefits & Perks:Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer:
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity - unique styles, experiences, identities, ideas, and opinions – while being inclusive of all people.
Who We Are:Join Walmart and your work could help over 275 million global customers live better. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.
Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00-$216,000.00. San Bruno, California US-08848: The annual salary range for this position is $117,000.00-$234,000.00. Bentonville, Arkansas US-09401: The annual salary range for this position is $90,000.00-$180,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock.
#J-18808-Ljbffr