IHG
Manager, Brand Awareness Creative Services
IHG, Atlanta, Georgia, United States, 30383
Work with Strategic & Portfolio marketing team on high value global and regional initiatives, providing strategic advice regularly to the Senior Leadership Team and other senior management throughout the organization. Responsible for leading strategic brand campaign creative to support business and brand strategy briefs using analytical and brand frameworks, and provide leadership, project planning and strategic advice to leaders of brands
The manager will be fully accountable of major work streams throughout the year, with gradually increasing complexity. This ideal candidate for this role will have to deliver on time and at the best quality. The ideal candidate will be able to adjust the course of the workstream when project sponsors feel new facts/issues merit the change and will be as proactive as possible in initiating the change when needed.
Your day to day
Participate in and manage global initiatives with the rest of the Strategic & Portfolio Marketing team. As needed, support senior management teams and global brand heads on critical regional initiatives. Specific duties and responsibilities include leading strategic brand campaign creative to support business and brand strategy briefs using analytical and brand frameworks, and provide leadership, project planning and strategic advice
Provide support for a variety of Brand Leadership marketing projects across all aspects of brand and portfolio strategy
Assist on multiple work streams within complex projects all the way from project structuring to implementation planning effectively navigating a complex multi-region, multi-function, matrix organization
Provide strategic brand insights to Strategy & Portfolio marketing team on variety of key projects.
Assist in annual brand strategy and brand plans to win projects, producing key creative, synthesizing results, and working with global brand heads
Give regular progress updates to Director/VP and sponsor/senior management, as well as discuss issues with them and find impactful ways to use their time
Effectively motivate workings teams with a collaborative and safe environment + appropriate access to key stakeholders
Manage relationships with Marketing team to source necessary data or reports to inform innovations in creative.
Participate in skill development training and courses to improve your industry/IHG knowledge as well as your technical competencies
What we need from you
Bachelor’s or Master’s Degree in Marketing or Business related degree
3-4 years’ work experience in corporate or brand strategy or consultancy role with exposure to a broad range of business issues. Post degree qualifications, previous travel industry experience and language skills highly desirable.
Own up to 3 full project work streams and responsible for delivering on time matching Director’s expectations
Decision making responsibilities:
Decision making associated with project scoping and project management responsibilities for global or regional strategic initiatives
Recommend strategic action as a result of any global or regional initiatives conducted
Demonstrated ability to assess and understand a variety of internal and external economic and market-level issues with impact to the business, to analyze a business brief and set up a creative team for success to develop strategic creative that answers that brief
Strong understanding of brand marketing concepts, with both theoretical and practical knowledge. Ability to assess and evaluate different marketing approaches based on their impact to market share and revenue gains
Demonstrated people management skills and desire to train junior staff members
Demonstrated strategic thinking through a proven ability to analyze markets, performance data, and business issues and draw insight/conclusions
Strong interpersonal skills required to build relationships across business units for collaboration, data requests, and joint analysis
Strong communication skills, both verbal and written to address all levels within the organization to develop consensus
Must have good facilitation skills to lead executive planning sessions
Strong self-motivation and ability to plan time/priorities
Ability to understand of hotel industry dynamics
Familiarity of external data sources and ability to use them effectively to reach key conclusions
Strong project management skills
Able to gain credibility with executives and senior managers in the organization
Location:
Atlanta - Our Hybrid work structure is an expectation of three days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $58,834 to $90,000.
This role is also eligible for bonus pay. In addition we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees.
Note: The salary range listed is he lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
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#LI-AA1
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At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
The manager will be fully accountable of major work streams throughout the year, with gradually increasing complexity. This ideal candidate for this role will have to deliver on time and at the best quality. The ideal candidate will be able to adjust the course of the workstream when project sponsors feel new facts/issues merit the change and will be as proactive as possible in initiating the change when needed.
Your day to day
Participate in and manage global initiatives with the rest of the Strategic & Portfolio Marketing team. As needed, support senior management teams and global brand heads on critical regional initiatives. Specific duties and responsibilities include leading strategic brand campaign creative to support business and brand strategy briefs using analytical and brand frameworks, and provide leadership, project planning and strategic advice
Provide support for a variety of Brand Leadership marketing projects across all aspects of brand and portfolio strategy
Assist on multiple work streams within complex projects all the way from project structuring to implementation planning effectively navigating a complex multi-region, multi-function, matrix organization
Provide strategic brand insights to Strategy & Portfolio marketing team on variety of key projects.
Assist in annual brand strategy and brand plans to win projects, producing key creative, synthesizing results, and working with global brand heads
Give regular progress updates to Director/VP and sponsor/senior management, as well as discuss issues with them and find impactful ways to use their time
Effectively motivate workings teams with a collaborative and safe environment + appropriate access to key stakeholders
Manage relationships with Marketing team to source necessary data or reports to inform innovations in creative.
Participate in skill development training and courses to improve your industry/IHG knowledge as well as your technical competencies
What we need from you
Bachelor’s or Master’s Degree in Marketing or Business related degree
3-4 years’ work experience in corporate or brand strategy or consultancy role with exposure to a broad range of business issues. Post degree qualifications, previous travel industry experience and language skills highly desirable.
Own up to 3 full project work streams and responsible for delivering on time matching Director’s expectations
Decision making responsibilities:
Decision making associated with project scoping and project management responsibilities for global or regional strategic initiatives
Recommend strategic action as a result of any global or regional initiatives conducted
Demonstrated ability to assess and understand a variety of internal and external economic and market-level issues with impact to the business, to analyze a business brief and set up a creative team for success to develop strategic creative that answers that brief
Strong understanding of brand marketing concepts, with both theoretical and practical knowledge. Ability to assess and evaluate different marketing approaches based on their impact to market share and revenue gains
Demonstrated people management skills and desire to train junior staff members
Demonstrated strategic thinking through a proven ability to analyze markets, performance data, and business issues and draw insight/conclusions
Strong interpersonal skills required to build relationships across business units for collaboration, data requests, and joint analysis
Strong communication skills, both verbal and written to address all levels within the organization to develop consensus
Must have good facilitation skills to lead executive planning sessions
Strong self-motivation and ability to plan time/priorities
Ability to understand of hotel industry dynamics
Familiarity of external data sources and ability to use them effectively to reach key conclusions
Strong project management skills
Able to gain credibility with executives and senior managers in the organization
Location:
Atlanta - Our Hybrid work structure is an expectation of three days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $58,834 to $90,000.
This role is also eligible for bonus pay. In addition we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees.
Note: The salary range listed is he lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
_ _
#LI-AA1
|
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.