InterContinental Hotels Group
Manager, Brand Awareness Creative Services
InterContinental Hotels Group, Atlanta, Georgia, United States, 30349
Manager, Brand Awareness Creative Services
Hotel:
Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.Work with Strategic & Portfolio marketing team on high value global and regional initiatives, providing strategic advice regularly to the Senior Leadership Team and other senior management throughout the organization. Responsible for leading strategic brand campaign creative to support business and brand strategy briefs using analytical and brand frameworks, and provide leadership, project planning and strategic advice to leaders of brands.The manager will be fully accountable of major work streams throughout the year, with gradually increasing complexity. This ideal candidate for this role will have to deliver on time and at the best quality. The ideal candidate will be able to adjust the course of the workstream when project sponsors feel new facts/issues merit the change and will be as proactive as possible in initiating the change when needed.Your day to dayParticipate in and manage global initiatives with the rest of the Strategic & Portfolio Marketing team. As needed, support senior management teams and global brand heads on critical regional initiatives. Specific duties and responsibilities include leading strategic brand campaign creative to support business and brand strategy briefs using analytical and brand frameworks, and provide leadership, project planning and strategic advice.Provide support for a variety of Brand Leadership marketing projects across all aspects of brand and portfolio strategy.Assist on multiple work streams within complex projects all the way from project structuring to implementation planning effectively navigating a complex multi-region, multi-function, matrix organization.Provide strategic brand insights to Strategy & Portfolio marketing team on variety of key projects.Assist in annual brand strategy and brand plans to win projects, producing key creative, synthesizing results, and working with global brand heads.Give regular progress updates to Director/VP and sponsor/senior management, as well as discuss issues with them and find impactful ways to use their time.Effectively motivate working teams with a collaborative and safe environment + appropriate access to key stakeholders.Manage relationships with Marketing team to source necessary data or reports to inform innovations in creative.Participate in skill development training and courses to improve your industry/IHG knowledge as well as your technical competencies.What we need from youBachelor’s or Master’s Degree in Marketing or Business related degree.3-4 years’ work experience in corporate or brand strategy or consultancy role with exposure to a broad range of business issues. Post degree qualifications, previous travel industry experience and language skills highly desirable.Own up to 3 full project work streams and responsible for delivering on time matching Director’s expectations.Demonstrated ability to assess and understand a variety of internal and external economic and market-level issues with impact to the business, to analyze a business brief and set up a creative team for success to develop strategic creative that answers that brief.Strong understanding of brand marketing concepts, with both theoretical and practical knowledge. Ability to assess and evaluate different marketing approaches based on their impact to market share and revenue gains.Demonstrated people management skills and desire to train junior staff members.Demonstrated strategic thinking through a proven ability to analyze markets, performance data, and business issues and draw insight/conclusions.Strong interpersonal skills required to build relationships across business units for collaboration, data requests, and joint analysis.Strong communication skills, both verbal and written to address all levels within the organization to develop consensus.Must have good facilitation skills to lead executive planning sessions.Strong self-motivation and ability to plan time/priorities.Ability to understand hotel industry dynamics.Familiarity of external data sources and ability to use them effectively to reach key conclusions.Able to gain credibility with executives and senior managers in the organization.Location:
Atlanta - Our Hybrid work structure is an expectation of three days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.The salary range for this role is $58,834 to $90,000.
This role is also eligible for bonus pay. In addition we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees.Who we areAt IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
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Hotel:
Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.Work with Strategic & Portfolio marketing team on high value global and regional initiatives, providing strategic advice regularly to the Senior Leadership Team and other senior management throughout the organization. Responsible for leading strategic brand campaign creative to support business and brand strategy briefs using analytical and brand frameworks, and provide leadership, project planning and strategic advice to leaders of brands.The manager will be fully accountable of major work streams throughout the year, with gradually increasing complexity. This ideal candidate for this role will have to deliver on time and at the best quality. The ideal candidate will be able to adjust the course of the workstream when project sponsors feel new facts/issues merit the change and will be as proactive as possible in initiating the change when needed.Your day to dayParticipate in and manage global initiatives with the rest of the Strategic & Portfolio Marketing team. As needed, support senior management teams and global brand heads on critical regional initiatives. Specific duties and responsibilities include leading strategic brand campaign creative to support business and brand strategy briefs using analytical and brand frameworks, and provide leadership, project planning and strategic advice.Provide support for a variety of Brand Leadership marketing projects across all aspects of brand and portfolio strategy.Assist on multiple work streams within complex projects all the way from project structuring to implementation planning effectively navigating a complex multi-region, multi-function, matrix organization.Provide strategic brand insights to Strategy & Portfolio marketing team on variety of key projects.Assist in annual brand strategy and brand plans to win projects, producing key creative, synthesizing results, and working with global brand heads.Give regular progress updates to Director/VP and sponsor/senior management, as well as discuss issues with them and find impactful ways to use their time.Effectively motivate working teams with a collaborative and safe environment + appropriate access to key stakeholders.Manage relationships with Marketing team to source necessary data or reports to inform innovations in creative.Participate in skill development training and courses to improve your industry/IHG knowledge as well as your technical competencies.What we need from youBachelor’s or Master’s Degree in Marketing or Business related degree.3-4 years’ work experience in corporate or brand strategy or consultancy role with exposure to a broad range of business issues. Post degree qualifications, previous travel industry experience and language skills highly desirable.Own up to 3 full project work streams and responsible for delivering on time matching Director’s expectations.Demonstrated ability to assess and understand a variety of internal and external economic and market-level issues with impact to the business, to analyze a business brief and set up a creative team for success to develop strategic creative that answers that brief.Strong understanding of brand marketing concepts, with both theoretical and practical knowledge. Ability to assess and evaluate different marketing approaches based on their impact to market share and revenue gains.Demonstrated people management skills and desire to train junior staff members.Demonstrated strategic thinking through a proven ability to analyze markets, performance data, and business issues and draw insight/conclusions.Strong interpersonal skills required to build relationships across business units for collaboration, data requests, and joint analysis.Strong communication skills, both verbal and written to address all levels within the organization to develop consensus.Must have good facilitation skills to lead executive planning sessions.Strong self-motivation and ability to plan time/priorities.Ability to understand hotel industry dynamics.Familiarity of external data sources and ability to use them effectively to reach key conclusions.Able to gain credibility with executives and senior managers in the organization.Location:
Atlanta - Our Hybrid work structure is an expectation of three days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.The salary range for this role is $58,834 to $90,000.
This role is also eligible for bonus pay. In addition we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees.Who we areAt IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
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